Data visualization tools provide essential benefits for businesses by simplifying complex data representation and enhancing decision-making through intuitive visual formats. These tools improve collaboration, allow for pattern identification, and enable better customer sentiment analysis, making data accessible to all team members. Ultimately, effective data storytelling through visualization leads to improved business strategies and insights.

1. 7 Key Benefits of Data
Visualization Tools

2. Introduction
Visualizing data helps with identifying errors and displaying complex
information in a way that everyone can understand. Your company could have
copious amounts of data but that doesn’t mean it provides useful insights if it
hasn’t been organized and displayed in a way that adds value. Often times a
company has access to its data but it is misinterpreted causing unintentional
downfalls. This can easily be avoided with the proper tool that will help make
meaning of complex data in the form of graphs, charts, and more.
This slide deck will discuss 7 key benefits of using a data visualization tool in
your day to day business operations.

3. Better Business Decisions
● Data visualization software enables the creation of intuitive and interactive
visualizations. This allows for the analyzation of complex datasets in your
dashboards.
● Simplifies the process of representing complex data in an easily
understandable format for everyone using simple visual formats, like
charts and graphs.
● Enhances the collaboration and communication in the decision-making
approach.

4. Identify Patterns for Future Business
● Correlation helps you discover the
relationships among independent variables
through data visualizations.
● This helps with finding a correlation
between business functions and market
performance allowing you to make strategic
adjustments accordingly.
● Beat the competition by already knowing
their next move.

5. Using AI and Machine Learning for Better Predictions
● Artificial intelligence (AI) and machine learning (ML)technologies can make
information more understandable and useful.
● Solutions that support and integrate such technology into their
visualization tools helps improve the accuracy of results over time (via
auto-generated comparisons, charts, alerts and more).
● The best data visualization patterns are derived from AI and ML. The
consistency of data will provide more actionable metrics from the
datasets.

6. More Accurate Customer Sentiment Analysis
● Easily understand and share insights with others
into what people think about your brand, or how
your business operations are performing as a
whole through the use of graphs and charts.
● Messy spreadsheets are a distraction and can
quickly become convoluted and misinterpreted.
● Get to the psyche of your target audience,
understand their pain points and preferences, and
utilize analytics to create significantly better
business strategies

7. Accessible Data
● A main benefit of data visualization is that it can be accessed easily across
the organization for all team members.
● Having data that is accessible and displayed in a visually appealing and
intuitive manner allows for employee exploration and discovery of
insights that will help affect future business decisions.
● Finding the root cause of a problem is easier with the use of graphs and
charts. Pinpoint areas and determine correlations to identify where
improvements can be made.

8. Conclusion
It is essential to have a data visualization software that allows for great
storytelling. As helpful as having data is, it becomes useless if no one can
interpret the meaning behind it. When data becomes accessible in the form of
pictures and great storytelling it contributes to better understanding and
business decision making. Mapsted offers an intuitive data visualization tool
that uses advanced machine learning to gather data and predict trends in the
form of graphs, charts, heatmaps and more that the entire team can use and
understand.