The document discusses techniques used in teaser texts on magazine covers to persuade readers to buy the issue. It describes how the texts create a sense of urgency and exclusivity around the content, implying the reader needs to purchase the magazine to access important information. Specific techniques examined include using capital letters and exclamation points to draw the eye, promising "world exclusives" or "massive" amounts of content, and only revealing some details while implying the reader must buy to discover more. The conclusion emphasizes how effective teaser texts are at convincing customers the magazine provides value for money and exclusive content worth purchasing.
This document discusses project planning and estimating. It covers several key points:
1) Hofstadter's Law states that projects always take longer than expected, even when accounting for the fact that they will take longer than expected.
2) There are several estimating methods that can help provide more accurate timelines, including bottom-up estimating, parametric estimating, and comparative estimating.
3) Estimating tools involve considering best, expected, and worst case scenarios to generate a projected timeline and budget. Historical data from similar past projects can also inform estimates.
This document provides an in-depth analysis of the content, style, and target audience of Cosmopolitan and Glamour magazines. Some key points:
- Both magazines primarily feature attractive young celebrities on the covers and focus on topics like sex, relationships, fashion, and dieting.
- Imagery is prioritized over text to engage the target audience of young women. Articles use an informal tone and short paragraphs.
- The magazines promote unrealistic beauty standards and stereotypes but also aim to inspire confidence.
- Advertisements and articles alike focus on fashion, beauty, and an aspirational lifestyle rather than news or social issues.
- Cosmopolitan and Glamour have very similar
How To Have a Point Of View and Develop a Persuasive Line of ArgumentKevin Duncan
To be effective in business, you need a clear point of view, and a clear line of argument that ensures that people agree with you. This highly popular training scheme and talk uses material from Kevin's books -The Diagrams Book and The Ideas Book - to explain how.
This document provides guidance on strategies for successful informative and persuasive speaking, including analyzing the audience, determining the purpose and types of speeches, and using effective organization and supports. It discusses analyzing the interests and attitudes of the audience, considering the occasion and location. It also offers tips on structuring the introduction, body, conclusion, and using examples, statistics, quotations and other supports to strengthen speeches.
The document discusses techniques used in teaser texts on magazine covers to persuade readers to buy the issue. It describes how the texts create a sense of urgency and exclusivity around the content, implying the reader needs to purchase the magazine to access important information. Specific techniques examined include using capital letters and exclamation points to draw the eye, promising "world exclusives" or "massive" amounts of content, and only revealing some details while implying the reader must buy to discover more. The conclusion emphasizes how effective teaser texts are at convincing customers the magazine provides value for money and exclusive content worth purchasing.
This document discusses project planning and estimating. It covers several key points:
1) Hofstadter's Law states that projects always take longer than expected, even when accounting for the fact that they will take longer than expected.
2) There are several estimating methods that can help provide more accurate timelines, including bottom-up estimating, parametric estimating, and comparative estimating.
3) Estimating tools involve considering best, expected, and worst case scenarios to generate a projected timeline and budget. Historical data from similar past projects can also inform estimates.
This document provides an in-depth analysis of the content, style, and target audience of Cosmopolitan and Glamour magazines. Some key points:
- Both magazines primarily feature attractive young celebrities on the covers and focus on topics like sex, relationships, fashion, and dieting.
- Imagery is prioritized over text to engage the target audience of young women. Articles use an informal tone and short paragraphs.
- The magazines promote unrealistic beauty standards and stereotypes but also aim to inspire confidence.
- Advertisements and articles alike focus on fashion, beauty, and an aspirational lifestyle rather than news or social issues.
- Cosmopolitan and Glamour have very similar
How To Have a Point Of View and Develop a Persuasive Line of ArgumentKevin Duncan
To be effective in business, you need a clear point of view, and a clear line of argument that ensures that people agree with you. This highly popular training scheme and talk uses material from Kevin's books -The Diagrams Book and The Ideas Book - to explain how.
This document provides guidance on strategies for successful informative and persuasive speaking, including analyzing the audience, determining the purpose and types of speeches, and using effective organization and supports. It discusses analyzing the interests and attitudes of the audience, considering the occasion and location. It also offers tips on structuring the introduction, body, conclusion, and using examples, statistics, quotations and other supports to strengthen speeches.
How to design surveys; describes differences between approaches to measuring awareness, opinions, perceptions, behaviors, needs and attitudes; describes roles of survey sponsor and researcher.
Gcse controlled assessment intro active cit project 2 - development 22 10 10vshackley
This document outlines the requirements and steps for a controlled assessment on active citizenship for a PGCE program. Students will choose a local issue to research, contact people in positions of power to discuss solutions, take action to raise awareness and influence decisions, and reflect on what they learned. They will complete a response form under supervision and provide 5 pieces of evidence total to demonstrate their work on the issue, communications, and skills used. The aim is for students to engage in meaningful citizenship activities and show competency in skills like research, advocacy, and critical thinking.
Evolving Changes of Leadership: Navigating ComplexityLeland Sandler
This document discusses how organizational complexity is increasing and challenging leaders. It presents tools and frameworks to help leaders effectively navigate complexity. These include considering different perspectives to stimulate creativity and flexibility. A case study approach is used where leaders share messy problems and others ask questions to broaden perspectives. Reframing assumptions and considering alternative views can help shift thinking about complex issues. Developing skills of self-authorship and self-transformation allows leaders to navigate complexity and challenges to their views in a constructive way.
In this document, Deb James introduces an approach to "measuring what matters" for community partnerships. She discusses evaluation in three stages: planning what to measure by defining success, describing changes, and considering evidence; collecting and analyzing information through various methods; and using findings to reflect, learn, improve, and share successes. Key tips include prioritizing what's most important to measure, using both numbers and stories as evidence, and focusing on learning as well as proving success. The goal is for partnerships to better understand their impact and tell their story of progress.
Analyzing Qualitative Data for_ ResearchNirmalPoudel4
This document provides guidance on analyzing qualitative data collected through evaluations. It discusses that qualitative analysis involves identifying themes and patterns in non-numerical data sources like interviews and documents. The analysis can help understand how an intervention was implemented and its unexpected impacts. It emphasizes accurately capturing qualitative information, identifying common themes across data sources, and controlling for bias by having multiple analysts review the data.
Grant writing basics creating a fundable proposalOlga Morozan
This document provides guidance on writing effective grant proposals. It begins by outlining the training goals, which are to help communities identify problems and solutions and understand the grant writing process. It then discusses identifying a good project idea by considering an organization's mission and priorities. The next sections cover assessing an organization's capabilities, sharing the project idea, and generating community support. The document emphasizes including key components in the proposal like needs assessment, goals and objectives, timeline, budget and evaluation plan. It stresses writing clearly and compellingly to engage the reader and convince them the proposed project deserves funding. Overall, the document aims to equip readers with the skills needed to develop strong grant proposals that will help their organizations receive financial support.
Improving the quality and safety of your service
Zoe Lord & Carol Marley, Improvement Managers, Patient Safety Team NHS Improving Quality
Presentation from the Annual Residential Higher Trainee Intellectual Disability Conference
6 & 7 November 2014 Thistle Hotel, Manchester
The aim of this session is to:
Be able to apply the GROW model to coaching sessions
Use the GROW model for effective, structured methodology for goal-setting and problem-solving
We all connect to people’s stories better than facts and figures, which is why it’s important to learn how to tell and share good stories through case studies. Simple quotes and photos alongside a human-interest story can bring projects to life.
Read this guide if you want to learn:
1.What is a case study?
2.Why is it important?
3.Telling a good story
4.How to build a case study
Discussion Board: Grading and Best Practicesmmcroberts
This document discusses best practices for using discussion boards. It recommends clarifying expectations for discussions and providing guidelines. The pace and scale of discussions should be considered. Moderators should facilitate, summarize, clarify, and research to promote authentic learning. Cognitive, social, and teacher presence are important. Standards should be set and topics chosen wisely. Discussions can promote critical thinking if moderators ask questions about elaboration, accuracy, precision, relevance, depth, breadth, logic, significance, fairness and practical tips like reordering forums. Beyond basic discussions, other strategies include inviting guests, problem-based learning, structured debate, peer review, and student-led discussions.
This document provides guidance for local authorities in developing action plans to address under-delivery of housing identified through the Housing Delivery Test. It discusses lessons learned from the first round of action plans, forecasting housing delivery, key components of effective action plans, dealing with the presumption in favor of sustainable development, and engaging with developers. The document emphasizes keeping action plans concise, focused on outcomes, and framed in a way that various audiences can understand. It also provides templates and examples of good action plans that address both immediate and long-term actions to increase housing delivery.
This document discusses using enterprise architecture to support innovation. It introduces several frameworks and tools that can be used, including causal layered analysis, the SCAN sensemaking framework, the five elements model, stakeholder and market models, and the enterprise canvas. These tools help explore opportunities and risks, understand different perspectives, map interrelationships, and support implementing innovations. The document encourages starting from any initial idea or problem and using questions to guide exploring and innovating around that "This" to find new opportunities.
There are lots of avenues for communication with most teams already. What we need to improve is the quality of the communication we have.
This presentation looks at two methods + models for considering communication and delivering high quality feedback.
The document discusses different types of primary and secondary data sources, advantages and disadvantages of using secondary data, criteria for evaluating secondary data, qualitative research methods like interviews and focus group discussions. It provides details on how to conduct interviews and focus group discussions, including the types of questions to ask, characteristics of a good interviewer, and the steps involved in planning and conducting interviews and focus group discussions.
1. Focus groups can be used in various sectors like marketing, public relations, health services, and social science research to generate insights into attitudes, behaviors, and decision-making processes.
2. Proper research design and planning is required when conducting focus groups. This involves considering the facilitator, setting, participant size and composition, recruitment methods, topic guide, and addressing any ethical issues.
3. Focus groups are best for exploring perspectives and meanings that people ascribe to ideas and experiences. They provide insights into how views are formed and modified in a group context.
This document provides guidance on developing a research design. It discusses the importance of clearly defining concepts and operationalizing variables. Different common research methods like surveys, experiments, content analysis, interviews, and case studies are outlined. The document stresses the importance of practical considerations like sampling, data collection and organization. It encourages researchers to think through their research process in detail to develop a coherent design that can effectively answer their research questions.
T2 t online follow up summer 2014 slideshare versionGail Griffith
This document summarizes an online session for Maryland libraries about shifting mental models to enable transformation. The session discussed identifying and challenging existing mental models, both personal and those of others. Participants shared ideas they had for new programs and services based on changing perspectives. Common obstacles to implementing new ideas like employee resistance and lack of resources were discussed. Strategies were provided for managing resistance to change, including understanding different levels of resistance, communicating why change is important, and addressing doubts or trust issues. The importance of effective communication and an incremental approach to change were emphasized.
This document discusses the purpose and process of conducting a communications audit. A communications audit involves systematically examining an organization's communications functions, processes, and stakeholders to evaluate its effectiveness and identify opportunities for improvement. It can help provide a baseline assessment of the current communications strategy, identify strengths and weaknesses, and make recommendations to make communications more clear, consistent, and effective at reaching goals and key audiences. The communications audit process involves gathering information through tools like surveys, interviews, and analysis of past communications; evaluating stakeholders' perspectives; and analyzing data to report findings and proposed recommendations.
The document provides information on qualitative research approaches, including focus groups. It discusses sampling strategies, the role of Institutional Review Boards, data storage and analysis techniques, recruiting participants, conducting focus groups, and considerations for effective focus groups. Specifically, it notes that focus groups involve interviewing small groups of participants to learn about their views through open discussion, and that they can provide speedy results while accessing participants' substantive opinions in a relatively low-cost format. However, focus groups may not allow for the depth of individual interviews.
How to design surveys; describes differences between approaches to measuring awareness, opinions, perceptions, behaviors, needs and attitudes; describes roles of survey sponsor and researcher.
Gcse controlled assessment intro active cit project 2 - development 22 10 10vshackley
This document outlines the requirements and steps for a controlled assessment on active citizenship for a PGCE program. Students will choose a local issue to research, contact people in positions of power to discuss solutions, take action to raise awareness and influence decisions, and reflect on what they learned. They will complete a response form under supervision and provide 5 pieces of evidence total to demonstrate their work on the issue, communications, and skills used. The aim is for students to engage in meaningful citizenship activities and show competency in skills like research, advocacy, and critical thinking.
Evolving Changes of Leadership: Navigating ComplexityLeland Sandler
This document discusses how organizational complexity is increasing and challenging leaders. It presents tools and frameworks to help leaders effectively navigate complexity. These include considering different perspectives to stimulate creativity and flexibility. A case study approach is used where leaders share messy problems and others ask questions to broaden perspectives. Reframing assumptions and considering alternative views can help shift thinking about complex issues. Developing skills of self-authorship and self-transformation allows leaders to navigate complexity and challenges to their views in a constructive way.
In this document, Deb James introduces an approach to "measuring what matters" for community partnerships. She discusses evaluation in three stages: planning what to measure by defining success, describing changes, and considering evidence; collecting and analyzing information through various methods; and using findings to reflect, learn, improve, and share successes. Key tips include prioritizing what's most important to measure, using both numbers and stories as evidence, and focusing on learning as well as proving success. The goal is for partnerships to better understand their impact and tell their story of progress.
Analyzing Qualitative Data for_ ResearchNirmalPoudel4
This document provides guidance on analyzing qualitative data collected through evaluations. It discusses that qualitative analysis involves identifying themes and patterns in non-numerical data sources like interviews and documents. The analysis can help understand how an intervention was implemented and its unexpected impacts. It emphasizes accurately capturing qualitative information, identifying common themes across data sources, and controlling for bias by having multiple analysts review the data.
Grant writing basics creating a fundable proposalOlga Morozan
This document provides guidance on writing effective grant proposals. It begins by outlining the training goals, which are to help communities identify problems and solutions and understand the grant writing process. It then discusses identifying a good project idea by considering an organization's mission and priorities. The next sections cover assessing an organization's capabilities, sharing the project idea, and generating community support. The document emphasizes including key components in the proposal like needs assessment, goals and objectives, timeline, budget and evaluation plan. It stresses writing clearly and compellingly to engage the reader and convince them the proposed project deserves funding. Overall, the document aims to equip readers with the skills needed to develop strong grant proposals that will help their organizations receive financial support.
Improving the quality and safety of your service
Zoe Lord & Carol Marley, Improvement Managers, Patient Safety Team NHS Improving Quality
Presentation from the Annual Residential Higher Trainee Intellectual Disability Conference
6 & 7 November 2014 Thistle Hotel, Manchester
The aim of this session is to:
Be able to apply the GROW model to coaching sessions
Use the GROW model for effective, structured methodology for goal-setting and problem-solving
We all connect to people’s stories better than facts and figures, which is why it’s important to learn how to tell and share good stories through case studies. Simple quotes and photos alongside a human-interest story can bring projects to life.
Read this guide if you want to learn:
1.What is a case study?
2.Why is it important?
3.Telling a good story
4.How to build a case study
Discussion Board: Grading and Best Practicesmmcroberts
This document discusses best practices for using discussion boards. It recommends clarifying expectations for discussions and providing guidelines. The pace and scale of discussions should be considered. Moderators should facilitate, summarize, clarify, and research to promote authentic learning. Cognitive, social, and teacher presence are important. Standards should be set and topics chosen wisely. Discussions can promote critical thinking if moderators ask questions about elaboration, accuracy, precision, relevance, depth, breadth, logic, significance, fairness and practical tips like reordering forums. Beyond basic discussions, other strategies include inviting guests, problem-based learning, structured debate, peer review, and student-led discussions.
This document provides guidance for local authorities in developing action plans to address under-delivery of housing identified through the Housing Delivery Test. It discusses lessons learned from the first round of action plans, forecasting housing delivery, key components of effective action plans, dealing with the presumption in favor of sustainable development, and engaging with developers. The document emphasizes keeping action plans concise, focused on outcomes, and framed in a way that various audiences can understand. It also provides templates and examples of good action plans that address both immediate and long-term actions to increase housing delivery.
This document discusses using enterprise architecture to support innovation. It introduces several frameworks and tools that can be used, including causal layered analysis, the SCAN sensemaking framework, the five elements model, stakeholder and market models, and the enterprise canvas. These tools help explore opportunities and risks, understand different perspectives, map interrelationships, and support implementing innovations. The document encourages starting from any initial idea or problem and using questions to guide exploring and innovating around that "This" to find new opportunities.
There are lots of avenues for communication with most teams already. What we need to improve is the quality of the communication we have.
This presentation looks at two methods + models for considering communication and delivering high quality feedback.
The document discusses different types of primary and secondary data sources, advantages and disadvantages of using secondary data, criteria for evaluating secondary data, qualitative research methods like interviews and focus group discussions. It provides details on how to conduct interviews and focus group discussions, including the types of questions to ask, characteristics of a good interviewer, and the steps involved in planning and conducting interviews and focus group discussions.
1. Focus groups can be used in various sectors like marketing, public relations, health services, and social science research to generate insights into attitudes, behaviors, and decision-making processes.
2. Proper research design and planning is required when conducting focus groups. This involves considering the facilitator, setting, participant size and composition, recruitment methods, topic guide, and addressing any ethical issues.
3. Focus groups are best for exploring perspectives and meanings that people ascribe to ideas and experiences. They provide insights into how views are formed and modified in a group context.
This document provides guidance on developing a research design. It discusses the importance of clearly defining concepts and operationalizing variables. Different common research methods like surveys, experiments, content analysis, interviews, and case studies are outlined. The document stresses the importance of practical considerations like sampling, data collection and organization. It encourages researchers to think through their research process in detail to develop a coherent design that can effectively answer their research questions.
T2 t online follow up summer 2014 slideshare versionGail Griffith
This document summarizes an online session for Maryland libraries about shifting mental models to enable transformation. The session discussed identifying and challenging existing mental models, both personal and those of others. Participants shared ideas they had for new programs and services based on changing perspectives. Common obstacles to implementing new ideas like employee resistance and lack of resources were discussed. Strategies were provided for managing resistance to change, including understanding different levels of resistance, communicating why change is important, and addressing doubts or trust issues. The importance of effective communication and an incremental approach to change were emphasized.
This document discusses the purpose and process of conducting a communications audit. A communications audit involves systematically examining an organization's communications functions, processes, and stakeholders to evaluate its effectiveness and identify opportunities for improvement. It can help provide a baseline assessment of the current communications strategy, identify strengths and weaknesses, and make recommendations to make communications more clear, consistent, and effective at reaching goals and key audiences. The communications audit process involves gathering information through tools like surveys, interviews, and analysis of past communications; evaluating stakeholders' perspectives; and analyzing data to report findings and proposed recommendations.
The document provides information on qualitative research approaches, including focus groups. It discusses sampling strategies, the role of Institutional Review Boards, data storage and analysis techniques, recruiting participants, conducting focus groups, and considerations for effective focus groups. Specifically, it notes that focus groups involve interviewing small groups of participants to learn about their views through open discussion, and that they can provide speedy results while accessing participants' substantive opinions in a relatively low-cost format. However, focus groups may not allow for the depth of individual interviews.
Similar to 7 Data Story Types and When to Use Them (20)
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
We are pleased to share with you the latest VCOSA statistical report on the cotton and yarn industry for the month of March 2024.
Starting from January 2024, the full weekly and monthly reports will only be available for free to VCOSA members. To access the complete weekly report with figures, charts, and detailed analysis of the cotton fiber market in the past week, interested parties are kindly requested to contact VCOSA to subscribe to the newsletter.
10. • Looking at how a particular factor has done
against a date measure
• Looking for trends, outliers, etc.
11. • What happened last year?
• When were we successful?
• Why does this happen at this
time?
• When should we do x?
12. • The team prepares for a certain thing to
happen at a certain time
• The team chooses when the best time to do
something is
13. • Overlay known events to see what their
effect was
• Min, max, outliers Inflection points are all
good things to dig into to look for stories
• Divide long time periods into consumable
chunks (decades, years, quarters, months)
• Compare different chunks of time to ask what
the difference was
14.
15. • Looking at hierarchical data to see how
one particular dimension affects the
system as a whole
• Can start broad and go deeper or start
deep and go more broad
16. • What’s having the biggest effect on the
thing we care about? (drilling down)
• How does the thing we care about affect
the whole system? (drilling up)
• What is the context we need to be
cognizant of when making decisions about
a particular factor?
17. • The team has a better understanding of
how one particular measure affects the
overall system
• The team takes the whole system into
context when making decisions about a
particular measure
18. • When choosing whether to
go up versus down, think of
what your audience will
have more context for.
• Are they on the ground focused
on one particular factor? Then drill
up.
• Are they overseeing the broader
picture and need their attention
drawn to a particular area? Drill
down
19.
20. • Focusing your attention on one
particular area of the data and
comparing it to the rest of the data
• You can start zoomed in and look
at the rest of the context, or you
can start broadly and focus on a
particular area of interest
21. • How is this doing in relation to
all the others?
• What is the baseline we
should be measuring success
by?
• Why are some
years/regions/categories more
successful than others?
22. • Context is given on how one
section of the data is doing
compared to others
• If using maps, geographical
context can also be important
23. • This technique is particularly
powerful when comparing
regions on a map
• Can be done on a time series:
zoom in to a particular point of
the time series that your
audience inherently
knows/understands and then
out to put it into the general
context
24.
25. • Showing how things are
different between
different categories
• Comparing progress of
one group/category/item
over another
26. • What accounts for
these differences?
• How do we align these
things more?
• How do we make one
category perform more
like the other?
27. • The team gains clarity on
what potential
externalities may be
affecting the contrasted
items
• The team learns from the
success/failure from the
contrasted data to
emulate success or avoid
pitfalls
28. • Don’t just show the main
success metrics for each
group, show related metrics
to see where they really
differ
• Comparing all
groups/items/etc. to what
the averages are across all
of them is another way to
orient your audience to what
success vs. challenges look
like
29.
30. • Pointing out shifts of when
one category overtakes
another
31. • What caused these shifts?
• Were these shifts good or
bad?
• How did these shifts affect our
overall goals?
• Should our strategy change
based on this intersection?
32. • The team examines the
sources of these shifts
• The team prevents or
promotes shifts like this in
the future
33. • Show your data a little at a
time leading up to the
intersection point, so that
your audience has a
thorough grasp of what the
baseline was
• Use other story types in
combination to dissect what
caused that intersection
34.
35. • You have one main metric
and you are trying to show
what factors influence it the
most
• You are looking for
correlation or causation
between metrics
36. • How much do these things
affect the metric we care
about?
• Which thing affects the metric
we care about the most?
• Can we use one of these
factors to predict or control the
metric that we care about?
37. • The team has a better
understanding of which factors to
prioritize when trying to
predict/control a metric
• The team has a sense of where
to focus future investigations
• The team understands which
factors are not important and
therefore do not need to be
monitored as closely
38. • A common structure for these
stories is the “Goldilocks”
formula- show the factors that
don’t quite fit and then the one
that is “just right”
• If a factor that everyone
assumes is important isn’t as
important as they think, show
that one first and then the one
that is a better fit
39.
40. • Pointing out specific areas
where things are
substantially different
41. • What happened here?
• What makes this data point
different from the rest?
• Was this outlier good or bad?
• How do we promote/mitigate
outliers like this in the future?
42. • The team has an idea of
areas to investigate to
understand the causes of the
outlier
• The team comes up with
ideas on how to
mitigate/promote outliers like
this in the future
43. • The farther out the outlier, the
more impactful this story will
be
• Use other story types to dig
into what makes that outlier
different
44. • Remember your high school English composition class
• Have a clear thesis, statement of premises, arguments and conclusion
• Start your story with orienting information
• Starting your audience in a place they are familiar with ensures that they have a frame
of reference
• Keep your points in consumable chunks
• Don’t try to say too much in one point.
• When in doubt, ask yourself how you came to this conclusion
• When you did your data analysis, you probably followed a particular line of thinking.
Starting there as a way of explaining it is a good baseline story to iterate off of
• Exploratory at the end
• Throwing an exploratory dashboard at the end of your story is like a self-service Q&A
session for your story
47. Thursday, October 12
Once Upon a Time…Seven Story Types
12pm – 1pm | Bayside B
S E S S I O N R E P E A T S
Editor's Notes
Notes: workbook and image examples are forthcoming. For now, notes about what the data story I will tell with each of these is coming up
Thanks so much for joining me today. Let’s get started!
This session is called Once Upon a Time: 7 data stories and their uses.
My name is Jewel Loree. I’ve been in the Tableau world for nearly 5 years, but my most recent gig is as the product manager for Storytelling. When I tell people that, they get confused. I’ll often ask customers how they use storytelling internally and they return blank stares.
“I don’t do data storytelling. I just write reports. And send emails. And create slide decks.” Then I have to keep my cool while I scream internally “THAT’S STORYTELLING!!!!!!”
My hope is that by the end of this talk, you can see where to use data stories in your workplace and have an idea how to create them. For the sake of simplicity (and self-promotion) I will be using the “stories” feature in Tableau to create all of our stories today. But these techniques could easily be applied to written reports, emails, or slide decks.
First things first. That’s my name and my email. If you have questions about storytelling or want to be added to my list of people I harass when I have crazy new storytelling ideas, feel free to use it.
Also, there’s my twitter handle if I say something particularly poignant or charming and you want to quote me. Or if you decide to make a gif of my eccentric hand gestures.
Another thing you should know about me for the purposes of this presentation is that I’m not just a data rockstar. I’m an actual rockstar. I play bass in a surf rock band called Golden Idols.
One thing you might not expect about being a musician these days is that there’s a LOT of data. Data on sales, social media engagement, streams on Spotify and Pandora… all of this can help make better decisions about the band; what’s working, how to reach fans, all that kind of stuff.
But as you can imagine, musicians aren’t typically very data driven. One of my bandmates is also a coworker at Tableau, so he gets it. But the other two are often skeptical of what data can tell us. These aren’t people that I can just show one chart to and say “see! Obviously we should post more pictures on Facebook!” They need more context. They need to connect the data with the real world. And storytelling is a great way to help them make those connections.
Ben Jones, my former mentor over on the Tableau Public team created this idea of 7 basic story types. It’s our data version of the 7 basic plots. Now, I’m not saying that these are the only kinds of data stories that exist. But knowing these first 7 and how to use them is a great start to understanding how to tell narratives with data. For each of these stories, we’ll go over what it is, what discussions they start, what actions they drive, and an example or two of that story type.
Spotify over time
What activity makes us the most money?
What venue do we do best at?
How does our growth compare to other bands?
Where people listen on Spotify- show playlists overtaking band page
Engagement type vs impressions- which creates the most newsfeed stories
Most successful facebook posts
Ben Jones, my former mentor over on the Tableau Public team created this idea of 7 basic story types. It’s our data version of the 7 basic plots. Now, I’m not saying that these are the only kinds of data stories that exist. But knowing these first 7 and how to use them is a great start to understanding how to tell narratives with data. For each of these stories, we’ll go over what it is, what discussions they start, what actions they drive, and an example or two of that story type.