Presentation for 7th IQPC Customer Experience Managers conference held in May 2014 (http://www.customerexperienceevent.com.au/SpeakerInfo.aspx?tp_spkid=90144).
Covered:
Putting the customer’s environmental needs and goals at the core of your product strategy
Properly understanding where your product sits in the customer’s world
Identify opportunities for innovation through empathy rather than measurement
Use customer data to futurecast possibilities through synthesis
Presentation for 7th IQPC Customer Experience Managers conference held in May 2014 (http://www.customerexperienceevent.com.au/SpeakerInfo.aspx?tp_spkid=90144).
Covered:
Putting the customer’s environmental needs and goals at the core of your product strategy
Properly understanding where your product sits in the customer’s world
Identify opportunities for innovation through empathy rather than measurement
Use customer data to futurecast possibilities through synthesis
