This document summarizes the benefits of pursuing a career in market intelligence. It discusses how market intelligence practitioners gather and analyze public information to influence strategic decisions and help companies adapt to changes. Their work is important for many business functions and helps companies remain competitive. The field is growing with new data sources and analytical tools, offering varied work and opportunities across different industries.

1. Choose a Career
in
Market Intelligence

2. Do you have sophisticated
analytical skills ??

3. Recent innovations in data mining technology have opened up new
and exciting opportunities that might just be for you…
Intelligence
practitioner

4. This job entails
gathering and analyzing
public information such as
market trends, competitor activities and industry changes

5. Why should you choose a career in
Market or Competitive Intelligence??

6. Be an Influencer
and a Change-Maker
Market and Competitive Intelligence
departments report directly to senior
decision-makers. Their recommendations
have the potential to impact the strategic
direction of a company and be the
catalyst for change.

7. Be Indispensable
Due to its far reaching impact on other
business functions such as Sales, R&D,
Marketing and Finance, it is one of the few
departments that can avoid significant cuts in
adverse economic times. Digimind’s Market
Intelligence Survey 2012 showed that 84.2%
of intelligence teams have not been
downsized as a result of the economic
downturn and one third of companies have
an intelligence budget of more than $250K.
Companies invest in Competitive intelligence
even when times are tough!

8. Positive
Growth Prospects
Expectations for long-term growth
remain positive as companies
grapple to take advantage of new
sources of data.

9. Bring More Opportunities
with Technology
Innovations in automated research and
analytical tools are key to continued growth in
the intelligence sector. Instead of making the job
of an intelligence analyst redundant, the
automation of information gathering has
resulted in increased efficiencies and has allowed
intelligence professionals to focus on bringing
more strategic value to their role – making them
an even more invaluable resource.

10. Work is
varied and diverse
Pharm
Market and Competitive intelligence a
Hi-Te
professionals are represented across a ch
Finance
variety of different sectors and increased Insurance
Technolo
segmentation has resulted in many gy
professionals opting for an industry-
specific focus. For those seeking a career
in Competitive Intelligence there are
options to specialize in Pharma CI,
Financial CI, Technology CI, and other
areas depending on your particular area of
interest.

11. Intrigue and Prestige
It’s always sure to make for an interesting
conversation starter when someone asks
what you do for a living. It’s partly due to
the fact that people associate Market and
Competitive Intelligence with corporate
espionage. But while Competitive
intelligence conforms to all legal and
ethical standards of business practice, it still
holds an air of intrigue and awe that
attracts keen interest from outsiders.

12. So do you want to be awesome?
Be an Intelligence practitioner

13. Read more on our blog.
www.digimind.com/blog
Digimind develops market intelligence software that helps organizations to
automate the process of collecting, analyzing and publishing critical information.