Learn about the online video trends that will shape 2013 and beyond. You will learn what service providers can do to profit from the rise of OTT video, how the migration to longer-form video content will effect OTT providers and existing Pay TV operators, and how the combination of CDNs and Transparent Caching can be a dynamic duo for service providers.
The document discusses two panels on sharing economies and anonymous online communities. For the sharing economy panel, the key points discussed are that experience is a core part of sharing economy platforms, that these platforms allow users to find authentic experiences not available elsewhere, and that simplification allows more casual users and community building. For the anonymous online communities panel, the discussions centered around how anonymity encourages less fame-seeking but also makes long-term teamwork more difficult, and how the desire to express one's identity eventually overcomes the anonymous ideal.
Mobile Breakfast 2013 - Henry Blodget PresentationthinkLA
The document discusses the growth of mobile devices like smartphones and tablets overtaking personal computers. It notes that while mobile device sales, especially smartphones, are growing rapidly globally, penetration rates are leveling off in major markets after passing 50% and growth is slower for older and lower-income users. The future will see continued global growth in mobile, but at a slower pace than the last few years in major existing markets.
This document from RBC Capital Markets provides an analysis of the top internet trends for 2013 and commentary on several internet companies. The document includes:
1) An overview of RBC's coverage of internet stocks, including price targets and ratings.
2) Analysis of trends at Google and Facebook that could impact their mobile advertising businesses.
3) A outlook for 15%+ growth in the US online advertising and retail sectors in 2013, driven by social, local, mobile, video and same-day delivery trends.
4) A projection of high single digit growth in the US online travel market in 2013, with the sector seen as maturing.
The document concludes by identifying Google, Pric
iPhone 5 ranked fifth in user satisfaction, behind four Android powered devices.
These are the findings from our latest device satisfaction study, which is one of the largest studies of device satisfaction, measuring 320,000 mobile and tablet users across six countries, including the US, UK, France, Germany, Japan and Indonesia.
The results were surprising, with the much anticipated iPhone 5 only ranking fifth in device satisfaction in a study of 93,825 US mobile users, behind four Android powered devices. In fact US mobile users reported a higher satisfaction with their Motorola’s Atrix device (8.57), an Android powered device at a lower price point, than Apple iPhone 5 users (8.23).
Although Apple created one of the most revolutionary devices of the past decade, other manufactures have caught up, with some Android powered devices now commanding higher levels of user satisfaction.
What’s really interesting is the 4G impact - the top 5 devices for satisfaction in the US are 4G capable devices, and users with a 4G subscription reported a higher device satisfaction (7.76) than those with no 4G subscription (7.28).
Device satisfaction also has an impact on network operator satisfaction, which also showed a positive increase (+0.48) amongst 4G subscribers. 4G users also have a higher monthly mobile bill. In contrast, in the UK where there is only one 4G network operator EE, the iPhone 5 is under less pressure from competitive devices, ranking second in user satisfaction.
However in the study of 52,140 UK mobile users, the HTC One X scores higher (8.47) does score higher than Apple’s iPhone 5 (8.21).
As 4G opens up to more UK cities in 2013, it will provide opportunities for both mobile network operators and handset manufacturers, to increase satisfaction, device usage and loyalty.
eMarketer Webinar: Key Digital Trends, a Midyear UpdateeMarketer
This document summarizes a presentation on key digital trends from mid-2013. It discusses the expanding number of digital screens and platforms consumers use. Traditional media still accounts for most media time but digital is growing rapidly. Mobile is fragmenting with different uses of smartphones and tablets for shopping. Marketers must adapt to reach consumers across many devices and platforms.
WebRTC: Show me the money! Where's the beef for gateway, platform, API and te...Harry Behrens, PhD
We analyse WebRTC to identify the evolving market and business environment .
We especially focus on API providers, gateway manufacturers and telecommunication carriers as some of those who might benefit from the coming boom.
They are in clear, uncharted "blue ocean" waters, where there is little competition and clear business cases to be made.
This in contrast to the many B2C sites, who will create what is known as a "red ocean" environment. Dog eat doc, 1000s of upstarts, 1000s of roadkill. Good for very lean, very idealistic teams targeting "black swan" success stories.
This is a talk I originally prepared for the Alchemist Series (www.alchemistseries.com) about working with industry analysts. I'd appreciate any other tips and suggestions from analysts, as well as feedback from entrepreneurs. Cheers!
The document discusses how screens are proliferating due to the growth of smartphones, tablets, and other connected devices. Some key points made in the document include:
- Nearly 1 billion smartphones were shipped in 2013, with Android and Apple being the dominant platforms. Tablet shipments reached over 225 million in 2013, with Android dominating at around 60% of the market.
- Mobile is driving growth for companies like Facebook, where nearly all revenue growth comes from mobile ads. Mobile also accounts for 13% of e-commerce sales in the US.
- The rise of connected devices beyond smartphones and tablets is expected to continue, including wearables, connected cars, and the "Internet of Things". Digital advertising spending is also
The document discusses two panels on sharing economies and anonymous online communities. For the sharing economy panel, the key points discussed are that experience is a core part of sharing economy platforms, that these platforms allow users to find authentic experiences not available elsewhere, and that simplification allows more casual users and community building. For the anonymous online communities panel, the discussions centered around how anonymity encourages less fame-seeking but also makes long-term teamwork more difficult, and how the desire to express one's identity eventually overcomes the anonymous ideal.
Mobile Breakfast 2013 - Henry Blodget PresentationthinkLA
The document discusses the growth of mobile devices like smartphones and tablets overtaking personal computers. It notes that while mobile device sales, especially smartphones, are growing rapidly globally, penetration rates are leveling off in major markets after passing 50% and growth is slower for older and lower-income users. The future will see continued global growth in mobile, but at a slower pace than the last few years in major existing markets.
This document from RBC Capital Markets provides an analysis of the top internet trends for 2013 and commentary on several internet companies. The document includes:
1) An overview of RBC's coverage of internet stocks, including price targets and ratings.
2) Analysis of trends at Google and Facebook that could impact their mobile advertising businesses.
3) A outlook for 15%+ growth in the US online advertising and retail sectors in 2013, driven by social, local, mobile, video and same-day delivery trends.
4) A projection of high single digit growth in the US online travel market in 2013, with the sector seen as maturing.
The document concludes by identifying Google, Pric
iPhone 5 ranked fifth in user satisfaction, behind four Android powered devices.
These are the findings from our latest device satisfaction study, which is one of the largest studies of device satisfaction, measuring 320,000 mobile and tablet users across six countries, including the US, UK, France, Germany, Japan and Indonesia.
The results were surprising, with the much anticipated iPhone 5 only ranking fifth in device satisfaction in a study of 93,825 US mobile users, behind four Android powered devices. In fact US mobile users reported a higher satisfaction with their Motorola’s Atrix device (8.57), an Android powered device at a lower price point, than Apple iPhone 5 users (8.23).
Although Apple created one of the most revolutionary devices of the past decade, other manufactures have caught up, with some Android powered devices now commanding higher levels of user satisfaction.
What’s really interesting is the 4G impact - the top 5 devices for satisfaction in the US are 4G capable devices, and users with a 4G subscription reported a higher device satisfaction (7.76) than those with no 4G subscription (7.28).
Device satisfaction also has an impact on network operator satisfaction, which also showed a positive increase (+0.48) amongst 4G subscribers. 4G users also have a higher monthly mobile bill. In contrast, in the UK where there is only one 4G network operator EE, the iPhone 5 is under less pressure from competitive devices, ranking second in user satisfaction.
However in the study of 52,140 UK mobile users, the HTC One X scores higher (8.47) does score higher than Apple’s iPhone 5 (8.21).
As 4G opens up to more UK cities in 2013, it will provide opportunities for both mobile network operators and handset manufacturers, to increase satisfaction, device usage and loyalty.
eMarketer Webinar: Key Digital Trends, a Midyear UpdateeMarketer
This document summarizes a presentation on key digital trends from mid-2013. It discusses the expanding number of digital screens and platforms consumers use. Traditional media still accounts for most media time but digital is growing rapidly. Mobile is fragmenting with different uses of smartphones and tablets for shopping. Marketers must adapt to reach consumers across many devices and platforms.
WebRTC: Show me the money! Where's the beef for gateway, platform, API and te...Harry Behrens, PhD
We analyse WebRTC to identify the evolving market and business environment .
We especially focus on API providers, gateway manufacturers and telecommunication carriers as some of those who might benefit from the coming boom.
They are in clear, uncharted "blue ocean" waters, where there is little competition and clear business cases to be made.
This in contrast to the many B2C sites, who will create what is known as a "red ocean" environment. Dog eat doc, 1000s of upstarts, 1000s of roadkill. Good for very lean, very idealistic teams targeting "black swan" success stories.
This is a talk I originally prepared for the Alchemist Series (www.alchemistseries.com) about working with industry analysts. I'd appreciate any other tips and suggestions from analysts, as well as feedback from entrepreneurs. Cheers!
The document discusses how screens are proliferating due to the growth of smartphones, tablets, and other connected devices. Some key points made in the document include:
- Nearly 1 billion smartphones were shipped in 2013, with Android and Apple being the dominant platforms. Tablet shipments reached over 225 million in 2013, with Android dominating at around 60% of the market.
- Mobile is driving growth for companies like Facebook, where nearly all revenue growth comes from mobile ads. Mobile also accounts for 13% of e-commerce sales in the US.
- The rise of connected devices beyond smartphones and tablets is expected to continue, including wearables, connected cars, and the "Internet of Things". Digital advertising spending is also
Design Driven Development (for Happy Farm) - Kyiv, Ukraine May 29th, 2013Vitaly Golomb
The document discusses design-driven development and the importance of design. It summarizes Dieter Rams' 10 principles of good design and notes that design should be user-centric. Design is a core part of any business and startup and should involve defining problems, wireframes, prototypes, and getting user feedback in an iterative process. Designers need interesting problems, a creative environment, and a seat at the table. The presentation encourages defining problems and letting designers do their job.
LUMA's Color by Numbers Ad Tech Valuation FrameworkLUMA Partners
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by helping people feel more relaxed and focused.
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...Hannah Law
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013
The document provides best practices for using YouTube based on Cisco's experience. It finds that video is an important part of online marketing, with minutes of video conveying as much information as 1.8 million written words and online video influencing 49% of technology purchases. Cisco creates about 1,000 new videos per year which average 2.7 minutes of viewing time and a 30% completion rate. The document outlines strategies for creating effective video content, optimizing videos for sharing and discovery, analyzing video campaign performance, using annotations to increase engagement, and promoting videos.
This document summarizes key findings about digital divides in the United States:
1) There remain divides in internet access and broadband adoption based on factors like age, income, education level, ethnicity, disability status, and whether people live in urban, suburban, or rural areas.
2) While home broadband adoption has increased overall, smartphone ownership has grown significantly and additional people now have internet access through smartphones even if they lack home broadband.
3) The main barriers for those who do not use the internet include lack of interest, not having a computer or access, difficulty using the technology, and not seeing its relevance to them.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. This report spotlights what’s driving these trends, supporting data and examples of how marketers are responding.
The document discusses the potential value of connecting the currently unconnected "things" through the Internet of Everything (IoE). It finds that while only 10 billion out of 1.5 trillion "things" are currently connected, connecting the unconnected could create $14.4 trillion in value for businesses over the next decade. Specifically, two-thirds of this value would come from industry-specific use cases while one-third would come from cross-industry use cases. The document provides examples of potential value across different industries and geographies to demonstrate how companies could benefit from embracing IoE.
On Digital Transformation - 10 ObservationsMike Arauz
The ideas about technology that have become lenses and points of view I return to as I try to makes sense of how things are changing, and what can be done. This is a digital world, so none of this is etched in stone. But from what I’ve seen so far, these things seem to be true.
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
- Global VC investment rose slightly to $27.4B in Q2 2016 due to large funding rounds, but deal volume continued declining amid market uncertainties.
- Many investors took a cautious "wait-and-see" approach by holding back from investments and focusing on evaluating existing portfolios.
- Brexit added new uncertainties in Europe while proven companies attracting late-stage funding in North America and Asia.
- Concerns over valuations led to fewer new unicorns and demands for investor protections in late-stage deals.
“Retail Rebooted” bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We’ve updated and revised these trends since their initial publication.
The report also maps out 20-plus Things to Watch in Retail, spotlighting a range of developments, from innovative business models to shifting consumer behaviors to the latest tech developments.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. It includes input from experts and influencers in retail and data from a survey JWTIntelligence conducted in the U.S. and the U.K. in November 2012, using SONAR™, JWT’s proprietary online tool.
OECD, Supporting Investment in Knowledge Capital, Growth and Innovation, 10 O...innovationoecd
On 10 October 2013, the OECD launched a new report called "Supporting Investment in Knowledge Capital, Growth and Innovation" at the 2013 Innovation Summit hosted by the Lisbon Council and NESTA.
Learn about the healthcare IT trends that will shape 2017 and beyond. Discover how healthcare on the blockchain will move from theory to practice, how the Trump presidency will rock the healthcare boat, how demand will drive adoption of healthcare e-commerce and how telehealth will finally go mainstream.
The February 2014 Mobile Analytics Report provides insight into mobile data subscribers’ daily usage patterns and the impact this behavior has on operators’ networks. Findings from the report address topics such as mobile advertising and social networking, mobile network usage by content type and time of day, mobile games, mobile health and quantitative examples of measured mobile data experience.
Skytide Insight for Content Delivery Networks 3.0 is the newest version of our award-winning reporting and analytics solution, completely redesigned to meet the complex demands of Operator CDNs.
Improving CDN Capacity Utilization with Peak Load PricingPatrick Hurley
With this white paper we will demonstrate how Content Delivery Networks (especially operator CDNs) can transcend the limitations of 95th percentile billing to establish pricing policies that more closely parallel true peak-load pricing and, in turn, maximize revenue and control costs.
Syndicate has customers on 5 continents. Syndicate had 5% of the top 75 global telecom service providers as customers. A United States patent was issued to Syndicate for its proprietary method for analyzing and reporting extensive data from multiple sources in multiple formats.
Federated CDNs: What every service provider should knowPatrick Hurley
With this white paper, we will reveal how it is now possible to establish a central reporting repository that gathers data across all content owners and federation members, while also providing secure, private views of data relevant only to each participant – and how such an analytical hub can drive the success of a federated CDN.
What's the difference between IPTV & TV Everywhere?Patrick Hurley
IPTV delivers cable TV programming over a private network to a set-top box connected to a television, using content delivery networks to optimize quality. TV Everywhere allows cable subscribers to access cable programming on internet-connected devices but requires a cable subscription. Both aim to compete with over-the-top services and stem cord-cutting, while traditional cable and phone lines once provided separate TV and telephone services delivered over separate lines into homes.
Design Driven Development (for Happy Farm) - Kyiv, Ukraine May 29th, 2013Vitaly Golomb
The document discusses design-driven development and the importance of design. It summarizes Dieter Rams' 10 principles of good design and notes that design should be user-centric. Design is a core part of any business and startup and should involve defining problems, wireframes, prototypes, and getting user feedback in an iterative process. Designers need interesting problems, a creative environment, and a seat at the table. The presentation encourages defining problems and letting designers do their job.
LUMA's Color by Numbers Ad Tech Valuation FrameworkLUMA Partners
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by helping people feel more relaxed and focused.
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...Hannah Law
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013
The document provides best practices for using YouTube based on Cisco's experience. It finds that video is an important part of online marketing, with minutes of video conveying as much information as 1.8 million written words and online video influencing 49% of technology purchases. Cisco creates about 1,000 new videos per year which average 2.7 minutes of viewing time and a 30% completion rate. The document outlines strategies for creating effective video content, optimizing videos for sharing and discovery, analyzing video campaign performance, using annotations to increase engagement, and promoting videos.
This document summarizes key findings about digital divides in the United States:
1) There remain divides in internet access and broadband adoption based on factors like age, income, education level, ethnicity, disability status, and whether people live in urban, suburban, or rural areas.
2) While home broadband adoption has increased overall, smartphone ownership has grown significantly and additional people now have internet access through smartphones even if they lack home broadband.
3) The main barriers for those who do not use the internet include lack of interest, not having a computer or access, difficulty using the technology, and not seeing its relevance to them.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. This report spotlights what’s driving these trends, supporting data and examples of how marketers are responding.
The document discusses the potential value of connecting the currently unconnected "things" through the Internet of Everything (IoE). It finds that while only 10 billion out of 1.5 trillion "things" are currently connected, connecting the unconnected could create $14.4 trillion in value for businesses over the next decade. Specifically, two-thirds of this value would come from industry-specific use cases while one-third would come from cross-industry use cases. The document provides examples of potential value across different industries and geographies to demonstrate how companies could benefit from embracing IoE.
On Digital Transformation - 10 ObservationsMike Arauz
The ideas about technology that have become lenses and points of view I return to as I try to makes sense of how things are changing, and what can be done. This is a digital world, so none of this is etched in stone. But from what I’ve seen so far, these things seem to be true.
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
- Global VC investment rose slightly to $27.4B in Q2 2016 due to large funding rounds, but deal volume continued declining amid market uncertainties.
- Many investors took a cautious "wait-and-see" approach by holding back from investments and focusing on evaluating existing portfolios.
- Brexit added new uncertainties in Europe while proven companies attracting late-stage funding in North America and Asia.
- Concerns over valuations led to fewer new unicorns and demands for investor protections in late-stage deals.
“Retail Rebooted” bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We’ve updated and revised these trends since their initial publication.
The report also maps out 20-plus Things to Watch in Retail, spotlighting a range of developments, from innovative business models to shifting consumer behaviors to the latest tech developments.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. It includes input from experts and influencers in retail and data from a survey JWTIntelligence conducted in the U.S. and the U.K. in November 2012, using SONAR™, JWT’s proprietary online tool.
OECD, Supporting Investment in Knowledge Capital, Growth and Innovation, 10 O...innovationoecd
On 10 October 2013, the OECD launched a new report called "Supporting Investment in Knowledge Capital, Growth and Innovation" at the 2013 Innovation Summit hosted by the Lisbon Council and NESTA.
Learn about the healthcare IT trends that will shape 2017 and beyond. Discover how healthcare on the blockchain will move from theory to practice, how the Trump presidency will rock the healthcare boat, how demand will drive adoption of healthcare e-commerce and how telehealth will finally go mainstream.
The February 2014 Mobile Analytics Report provides insight into mobile data subscribers’ daily usage patterns and the impact this behavior has on operators’ networks. Findings from the report address topics such as mobile advertising and social networking, mobile network usage by content type and time of day, mobile games, mobile health and quantitative examples of measured mobile data experience.
Skytide Insight for Content Delivery Networks 3.0 is the newest version of our award-winning reporting and analytics solution, completely redesigned to meet the complex demands of Operator CDNs.
Improving CDN Capacity Utilization with Peak Load PricingPatrick Hurley
With this white paper we will demonstrate how Content Delivery Networks (especially operator CDNs) can transcend the limitations of 95th percentile billing to establish pricing policies that more closely parallel true peak-load pricing and, in turn, maximize revenue and control costs.
Syndicate has customers on 5 continents. Syndicate had 5% of the top 75 global telecom service providers as customers. A United States patent was issued to Syndicate for its proprietary method for analyzing and reporting extensive data from multiple sources in multiple formats.
Federated CDNs: What every service provider should knowPatrick Hurley
With this white paper, we will reveal how it is now possible to establish a central reporting repository that gathers data across all content owners and federation members, while also providing secure, private views of data relevant only to each participant – and how such an analytical hub can drive the success of a federated CDN.
What's the difference between IPTV & TV Everywhere?Patrick Hurley
IPTV delivers cable TV programming over a private network to a set-top box connected to a television, using content delivery networks to optimize quality. TV Everywhere allows cable subscribers to access cable programming on internet-connected devices but requires a cable subscription. Both aim to compete with over-the-top services and stem cord-cutting, while traditional cable and phone lines once provided separate TV and telephone services delivered over separate lines into homes.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3. 1. Over-the-Top video will become truly disruptive
For the last several years, the inexorable rise of over-the-top (OTT) video has given internet service
providers (ISPs) legitimate reasons to worry. After all, OTT content is delivered over broadband without
the ISPs’ control, precluding them from sharing in the revenue and relegating them to the dreaded
“dumb pipe” status.
In 2013, the disruptive power of over-the-top video threatens to escalate service provider worries into
full blown anxiety. Consider:
• OTT video providers such as Netflix, Amazon Prime, and Hulu
are estimated to generate $8.2 billion globally
in 2012 and are projected to swiftly quadruple
to $32 billion by 2017; revenue that is not shared
with ISPs (ABI Research). Even worse, Netflix alone
accounts for 33% of primetime downstream traffic
in North America flowing over ISP networks
(Sandvine).
• Total OTT revenue is projected to increase 32% in
2013, with sales from advertising, subscriptions and
transactions expected to climb to US $14 billion
(Informa Telecoms).
• By the end of 2013, more people will be watching OTT video than
walled-garden IPTV services often run by operators. The divide will grow
sharply, with OTT projected to grow to a subscriber base of 380 million by 2015
compared to 163 million for IPTV (Informa Telecoms).
But all is not lost for ISPs, at least for those who are able to offer content delivery services across their
networks. Some of the limitations listed below may actually lead OTT providers to increasingly contract
with operator content delivery networks (CDNs) for video delivery:
• New HD TVs and tablet PCs with high resolution displays have users hungering to watch equally high
definition content on these devices. Over the top video is subject to fluctuating quality common to
content streamed over the Internet, however. As such, it imperfections become more pronounced with
HD devices.
• The rise of longer-form OTT content (see prediction #4) will also change the current dynamic. It’s one
thing to watch a 60 second video that suffers from latency, jitter and frozen frames; it’s another to be
subjected to those conditions for 60 minutes.
!
4. Implications:
2013 may be the year when a commercially viable OTT model emerges that is equitable and sustainable
for both content owners and ISPs and allows service providers to actually profit from their infrastructure
investments.
ISPs can leverage their last mile advantage, utilizing their homegrown CDNs to serve video much closer to
the end user, greatly improving quality of experience (QoE) in the process. This benefits content
providers because:
• They can finally provide advertisers with consistently high picture quality and a suitable environment
to showcase their products and services. This is essential because advertisers will not accept poor QoE
that diminishes viewer engagement and tarnishes their brands.
• They can increase their subscriber base by delivering higher quality, uninterrupted programming.
• They can use the Internet to deliver more live, linear programming and on-demand services which, in
turn, will help them reach more screens within the home and provide popular services such as catch-up
TV.
Read more:
How Telcos & ISPs Can Learn to Love OTT
!
5. 2. Online video traffic will continue to skyrocket
This prediction appears to have no expiration date for the foreseeable future.
Online video traffic is poised to continue its torrid growth rate, fueled by the proliferation of connected
devices such as smartphones and tablet PCs, the rise of OTT video providers and their expanding content
libraries and the migration of advertising dollars to online video. Consider the following:
• IP video traffic — already staggering in size — will grow another 26% year over year, reaching 37,660
petabytes per month in 2013 (Cisco Visual Networking Index). For context, each petabyte is equivalent to one
million gigabytes!
• By 2013 online video will account for nearly 90 percent of all consumer IP traffic (Cisco Visual Networking
Index).
• Mobile data traffic will grow 10-fold between 2011 and 2016, mainly driven by video
(Ericsson Traffic and Market Report).
!
6. Implications:
The continued shift toward consuming video over IP-enabled devices puts Communications Service
Providers (CSPs) in a precarious position.
Sales are tumbling for once reliable sources of business like landline telephone service. In fact, if current
trends hold, the last landline phones in America may be disconnected in little more than a decade (The
Economist). So, CSPs urgently need to replace lost income from waning legacy businesses with new revenue
streams.
At the same time, service providers are being forced to make enormous infrastructure investments to
keep pace with the insatiable OTT video demand on their networks; investments that can not be
recouped through monthly ISP access fees alone.
These declining revenues from legacy businesses and increased costs from network build out are creating
a real “double whammy” for service providers, with unbridled growth of online video traffic poised to
significantly aggravate the situation.
To free themselves from this bind, CSPs must leverage their core strengths as network operators to
create new revenue streams and reduce capital investments (realistically, cost reduction will come first,
followed by new forms of revenue.) To that end, many operators are launching their own content
delivery services as an essential tool to more effectively deal with the onslaught of online video traffic.
To successfully compete in delivering video content, they will need advanced analytics and reporting to
help them harness these advantages, optimize quality and precisely provision capacity.
Read more:
The 4 Keys to Telco CDN Success
!
7. 3. Online video advertising will really hit its stride
2012 was a very big year for online video advertising. Ad spending for online video rose 27% (Adap.tv) and
the number of ads inserted into videos increased a whopping 68% (Freewheel). Meanwhile, the perception
of online video among advertisers continues to improve, with 64% of advertisers ranking online video
spots as effective as TV ads (Brightroll).
These conditions should remain very favorable for online video advertising in 2013. Consider the virtuous
environment that presents itself for the coming year:
• The rise of programmatic online video ad buying from services like TubeMogul, BrightRoll and Adap.tv is
bringing the efficiencies and accountability of the Internet to media buying. It promises to break down
the wall between media buying for TV and online video, enabling a more integrated, complementary
approach to target ad messages.
• The trend toward more long-form online video content will also create more premium ad inventory.
• Smartphones and tablet PCs comprised 70% of all devices sold in 2012, with another 1.2 billion
projected to be purchased in 2013 (Gartner). The staggering rise of these connected devices will further
induce increased time spent with online video and, in turn, increased exposure to online video ads.
• Innovations in online video delivery, like adaptive bitrate streaming (see prediction #6) will continue to
improve the online viewing experience and create opportunities to seamlessly insert advertising
directly into a video stream, more closely paralleling traditional TV advertising.
Implications:
Online video advertising is maturing to the point that advertisers are allocating it ever larger media
spends, confident that the viewer experience and overall environment will befit their brands.
This could create a virtuous cycle in which increased ad dollars support more long-form online video
programming delivered with higher quality levels, which in turn attract even more ad dollars.
Read more:
How Much Online Video Quality is Enough?
!
8. 4. Long-form video will give rise to new subscription revenue
To date, online video has largely been based on short-form content — sports clips, pet tricks, music
mashups and the like — monetized through advertising. That will begin to change in earnest in 2013 as
more long-form video content like movies and TV programming is delivered over IP, laying a foundation
for subscriptions and video on demand transactions to play a more significant role. Two trends will drive
this:
1. User behavior will evolve
Viewers who have enjoyed watching short video clips on
desktop PCs and laptops will increasingly allocate a
larger share of their video watching to longer-form
content on connected TVs — televisions and set-top
boxes that integrate Internet functionality.
• The percentage of North American households that
own connected TVs will increase by about 40% in
2013 (Parks Associates).
• Connected TVs will comprise 70% of all televisions sold by
2016 (IMS Research).
2. TV Everywhere initiatives will push more long-form content to portable devices
Viewers who already consume long-form cable programming on their TV sets will supplement that
with increased viewing of the same programming — via TV Everywhere services — over connected
devices like tablet PCs and smartphones.
• The time spent watching long-form video on tablet PCs grew 50% between Q1 and Q2 of 2012
(Ooyala Global Video Index Report).
• Most every major North American multiple system operator (MSO) is offering, or contemplating, a
companion in-home tablet service.
Bottom line, some IP video traffic will migrate from desktops to connected TVs while some CATV traffic
will move from the TV to other IP-enabled devices. Either way, subscription services will become more
important. As consumers come to crave longer-form HD video content viewed anywhere, anytime, on
any device, they will need to pay for it.
!
9. Implications:
Consumption of longer-form online video will continue to rise as viewers watch increasing amounts of
OTT content over connected TVs. This bodes well for OTT subscription and video on demand (VOD)
services likes Netflix, Apple iTunes and Amazon Prime but poses a considerable threat to Pay TV offerings
from cable, satellite and IPTV providers.
These legacy Pay TV providers are digging in for a battle. Many of them have launched OTT video services
and can leverage network assets to successfully compete against the raft of newcomers; or in some
cases, to work with the competition.
• Because they own the “last mile,” operators can cache OTT video deep in their networks and deliver it
much closer to the end user. That results in a more reliable, high quality viewing experience. This
capability positions service providers to be valuable partners for over-the-top content providers;
witness Netflix’s initiative to place its caches within ISP networks.
• Operators have long standing relationships with content owners. They can improve their standing
further by offering content owners with guaranteed levels of quality.
• Those carriers who have launched IPTV services can also draw on that expertise and apply it to OTT.
They can market varied offers to their ISP subscribers and, eventually, to the subscriber bases of other
ISPs.
!
10. 5. CDNs and Transparent Caching will link up
Perhaps no piece of the video ecosystem has been more negatively affected by the huge surge of online
video traffic than broadband providers. Spiraling IP video traffic has required ISPs to constantly upgrade
their networks, eroding profit margins in the process.
To reduce transit costs and defer additional infrastructure
buildout, broadband providers have increasingly
begun to cache video at the network edge using
CDNs or Transparent Caching solutions. Until now,
they have typically used one of these solutions or
the other, but 2013 will see the beginning of
converged approaches that combine the best of
both technologies. Here’s why:
• The surge of OTT video traffic will force the hand of
operators — even those with their own CDNs — and necessitate a
second look at transparent caching systems as a a proven technology to handle
unmanaged traffic.
• Emerging business models and lines of business will require that operators select the best tool for the
job. In 2013, more and more carriers will operate both OTT and IPTV businesses.
Implications:
A combined CDN - Transparent Caching solution offers service providers the best balance of flexibility and
cost savings. The CDN can provide the most extensive, reliable caching of content from participating
content owners, while Transparent Caching can cache the unmanaged OTT content.
However, harnessing the power of such a hybrid solution will require a single, unified view into all
caching activity. By doing so, operators can compare performance and quality across both platforms,
identify which kind of traffic is routed by which type of caching system, and track quality improvements
and savings trends over time.
Read more:
Combining CDNs & Transparent Caching into a Dynamic Duo
!
11. 6. The embrace of Adaptive Streaming will grow stronger
As the proliferation of devices and volume of video data coursing over IP networks escalate, the
importance of technologies like adaptive bitrate streaming (ABR) grows too.
• ABR enables faster start times and a continued, uninterrupted experience by adjusting the bit rate up
or down in relation to the quality of the network connection. This results in less time spent watching
spinning buffer icons and more time watching programming.
• With the rise of video viewing on tablet PCs and smart phones, the benefits of adaptive streaming
really come to light. A subscriber to a mobile data plan currently gets charged
for the time that a video takes to load, not for time that the video
is actually watched. Adaptive bitrate streaming can remedy
this discrepancy and lower charges for data plans.
• Adaptive streaming also stands to gain in importance for
mobile service providers and video publishers in 2013 too.
Currently, mobile operators clog up their networks with
video downloads. Meanwhile, content providers pay content
delivery networks to deliver video that is never consumed.
Adaptive bitrate streaming promises to significantly mitigate
these issues.
• Because adaptive bitrate streaming enables CDNs to stream over
HTTP using inexpensive server software and commodity hardware,
it can also substantially reduce the need to purchase costly server
licenses for proprietary solutions.
The dynamics that propelled adoption of adaptive streaming protocols in 2012 will continue in 2013.
Consider:
• Consumers increasingly expect to be able to view any content, anywhere, anytime, on any device,
connected to any network. Cable and IPTV operators are rolling out TV Everywhere and OTT services
to fulfill this expectation and need to provide a high quality, uninterrupted experience in order to be
successful.
• The global installed base of smartphones and tablet devices is on track to surpass that of PCs by the
second quarter of 2013 (Mary Meeker / Kleiner Perkins Caufield & Byers). As a consequence, mobile broadband
providers will need to leverage the benefits of adaptive bitrate streaming to reduce network
congestion and keep customers satisfied.
!
12. Implications:
For all its benefits, adaptive bitrate streaming also introduces a significant drawback; it makes
measurement exponentially more difficult.
It wasn’t long ago that an entire movie delivered over IP could be measured as a single file. With
adaptive streaming, that same movie can introduce tens of thousands of 2-10 second file fragments that
need to be measured. Extrapolate that to a network with 150 channels and the number of separate files
for a single bitrate could easily be in the tens of millions.
At that scale, separating the signal from the noise becomes very difficult. Going forward then, capturing
meaningful data from online video streamed via ABR will require an analytics and reporting solution that
can identify, re-aggregate and report on actual content assets.
Read more:
What is Adaptive Bitrate Streaming
and Why is It So Difficult to Measure?
!