This document presents a summary of a student group presentation on perceptions of domestic flight prices and quality in Bangladesh. The presentation included: - An introduction of the 11 group members and their objectives to study how price and service quality influence consumer perceptions. - An analytical model and research questions on reliability, staff, convenience, reservations, and price factors. - A description of their survey methodology and data analysis using SPSS. - Results found all factors like reliability, staff, convenience, reservations and price had a significant relationship with consumer perceptions of domestic airlines in Bangladesh. - A recommendation that airlines should focus on improving all these areas to influence growing domestic air travel demand positively.

1. Welcome to Presentation
on
Perception of the local consumers’ about the price and
quality of the domestic flights operated in Bangladesh
Presented By
Group-1
04 February 2022

2. Student Name Student ID Phone Number Email Address
Jahidul Islam Anik 2021110004013 01913379260 2021110004013@seu.edu.bd
Asif Hossain 2021110004047 01774645275 2021110004047@seu.edu.bd
Ruhul Amin 2021110004087 01935418725 2021110004087@seu.edu.bd
Mohammad Al Amin 2021010004104 01721077982 2021010004104@seu.edu.bd
Abul Ahsan Abir 2021110004015 01745849837 2021110004015@seu.edu.bd
Md.Nasim 2021110004095 01690263501 2021110004095@seu.edu.bd
Md.Mahabubur Rahman 2021110004077 01706660010 2021110004077@seu.edu.bd
Rahul Kumar Saha 2021010004033 01674085914 2021010004033@seu.edu.bd
Jashim Uddin 2021010004050 01737225427 2021010004050@seu.edu.bd
Md Zahid Hasan 2006041703015 01716388648 2006041703015@seu.edu.bd
Md Monirul Islam Shawon 2020210002002 01838004006 2020210002002@seu.edu.bd
Syeda Fariha Ishrat 2021010004124 01781634321 2021010004124@seu.edu.bd
Tanvir Mahmud Shihab 2020210004085 01846129940 2020210004085@seu.edu.bd
Protick Sarker 2021010004027 01621534245 2021010004027@seu.edu.bd
Azizul Islam 2020210004084 01680329132 2020210004084@seu.edu.bd
Md. Mahabubur Rahman 2020210004035 01868490480 2020210004035@seu.edu.bd
Anik Das 2020210004015 01611033377 2020210004015@seu.edu.bd
Group 1 members:

3. Context
• 32 airlines got approval from CAAB
• Presently running only 3 airlines in domestic routes
• Eight airports, where five are domestic airlines.
• Bangladesh Biman is state owned domestic airline.

4. Study objectives
The objective of this study is to know the consumer perception about
price and service quality, which are provided by domestic airlines of
Bangladesh.
Specific components:
1. To identify if the price factor influences consumers’ perception.
2. To identify which of services are most important.
3. To identify the demographic and psychographic profiles of the
consumers.
4. To ascertain whether the consumer’s perception and profile influence
the preference of domestic’s flight and ticket purchase intention.

5. Limitation of the study
• Time constraint
• Limited sample
• Part time researchers!

6. Analytical model
Amount of luggage allowed
Give Passenger personal
Attention
Safety of Flying
Reliability of
Service
Cases of lost Baggage’s
Knowledgeable
Adequate
Staff
H1
Friendly
Brand Preference
Convenient flight Schedule
H2
Promptness of baggage deliver Satisfaction
Convenience
Amount imposed for overweight
baggage
H3
Convenience of reservation
Consumer
Perception of Domestic
Airlines
Company
Promptness in reservation Ticket Reservation
H4
Accuracy in reservation
Overweight charge
Ticket Price Price H5
Ticket Cancellation fee
Professional
Adequate

7. Research questions
• RQ 01: Does Reliability of Service influences the consumer perception
towards the domestic flight In Bangladesh?
• RQ 02: Does Staff influence the consumer perception towards the
domestic flight In Bangladesh?
• RQ 03: Does Convenience influence the consumer perception
towards domestic flights In Bangladesh?
• RQ 04: Does Ticket Reservation influences the consumer perception
towards domestic flight In Bangladesh?
• RQ 05: Does Price influence the consumer perception towards the
domestic flight In Bangladesh?

8. Research Design
• Exploratory Research
• Descriptive Research

9. Data collection
• Sample size: 200 respondent
• Survey methond: online google form
Data Analysis
• SPSS software

10. Result

11. R.Q 01: Does Reliability of Service influences the consumer
perception towards the domestic flight In Bangladesh?
Paired Differences
t df
Sig. (2-
tailed)
Mean
Std.
Deviation
Std. Error
Mean
95% Confidence Interval
of the Difference
Lower Upper
Pair 1 domestic
airlines -
personal
attention
-.7950 1.6421 .1161 -1.0240 -.5660 -6.847 199 .000
Pair 2 domestic
airlines -
safety of flying
-.9050 1.6643 .1177 -1.1371 -.6729 -7.690 199 .000
Pair 3 domestic
airlines - cases
of lost
baggage
-.7650 1.6350 .1156 -.9930 -.5370 -6.617 199 .000
There is a significant relationship between reliability and perception towards airlines. H11
is accepted.

12. R.Q 02: Does Staff influence the consumer perception
towards the domestic flight In Bangladesh?
There is a significant relationship between knowledge of staff and perception towards airlines. H21 is accepted.
Paired Differences
Mean
Std.
Deviation
Std. Error
Mean
95% Confidence Interval
of the Difference
t df
Sig. (2-
tailed)
Lower Upper
Pair 1 domestic
airlines -
knowledge
able
-.9700 1.6440 .1162 -1.1992 -.7408 -8.344 199 .000
Pair 2 domestic
airlines -
adequate
-.9700 1.5168 .1073 -1.1815 -.7585 -9.044 199 .000
Pair 3 domestic
airlines -
friendly
-1.0350 1.6423 .1161 -1.2640 -.8060 -8.912 199 .000

13. R.Q 03: Does Convenience influence the consumer
perception towards the domestic flight In Bangladesh?
There is a significant relationship between convenience and perception towards
airlines. H31 is accepted.
Paired Differences
Mean
Std.
Deviation
Std. Error
Mean
95% Confidence Interval of
the Difference
t df Sig. (2-tailed)
Lower Upper
Pair 1 domestic airlines -
convenient flight
schedules
-1.0250 1.5928 .1126 -1.2471 -.8029 -9.101 199 .000
Pair 2 domestic airlines -
amount of luggage
allowed
-.8700 1.5670 .1108 -1.0885 -.6515 -7.852 199 .000
Pair 3 domestic airlines -
baggage delivery -.8400 1.6023 .1133 -1.0634 -.6166 -7.414 199 .000
Pair 4 domestic airlines -
amount for overweight
baggage
-.9200 1.4575 .1031 -1.1232 -.7168 -8.927 199 .000

14. R.Q 04: Does Ticket Reservation influences the consumer
perception towards the domestic flight In Bangladesh?
There is a significant relationship between reservation and perception towards airlines. H41 is accepted.
Paired Differences
Mean
Std.
Deviatio
n
Std. Error
Mean
95% Confidence
Interval of the
Difference
t df
Sig. (2-
tailed)
Lower Upper
Pair
1
domestic airlines -
convenient of
reservation
-.9300 1.5385 .1088 -1.1445 -.7155 -8.549 199 .000
Pair
2
domestic airlines -
Promptness
reservation
-.9300 1.5899 .1124 -1.1517 -.7083 -8.272 199 .000
Pair
3
domestic airlines -
accuracy of
reservation
-
1.0400
1.5396 .1089 -1.2547 -.8253 -9.553 199 .000

15. R.Q 05: Does Price influence the consumer perception
towards the domestic flight In Bangladesh?
There is a significant relationship between price and perception towards airlines. H51 is accepted.
Paired Differences
Mean
Std.
Deviation
Std. Error
Mean
95% Confidence
Interval of the
Difference
t df
Sig. (2-
tailed)
Lower Upper
Pair 1 domestic airlines -
overweight charge
-.8250 1.5251 .1078 -1.0377 -.6123 -7.650 199 .000
Pair 2 domestic airlines -
ticket price
-
1.140
0
1.4938 .1056 -1.3483 -.9317 -10.792 199 .000
Pair 3 domestic airlines -
ticket cancellation
fee
-
1.235
0
1.4283 .1010 -1.4342 -1.0358 -12.228 199 .000

16. Recomendation
• This research study revealed positive influence of rapidly increasing
demand of domestic air travel. So the airlines should give attention to
all these factors.
• Five of the independent variables influence the dependent variable
which prefers the perception of consumers towards the domestic
flights in Bangladesh.

17. Any quesiton or suggestion?

18. Thanks a lot for your passions and
participation