2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. DOGTV/Contents Creation
DOGTV를 위한 프로그램을 제작하면서 개의 다양한 시각, 청각적 특성 등과 함께 행동에 관
한 것도 고려했다. 또한, 독특한 촬영기법 과 비디오 편집 기술도 사용하였다.
DOGTV컨텐츠 기술 개발에 있어 핵심적인 측면의 요약을 첨부했다.
Comment: 우리가 아는 지식으론 어떠한 과학적 한도에 의해 개발되지 않은 “Happy DOG TV”는
아래의 모든 것을 전혀 활용하지 않았다.
1. 색깔:
개들은 적록색맹이어서 빨강색과 녹색을 볼 수 없다.
개는 빨강과 녹색을 노란색으로 식별하고 보는 색채에서도 사람보다 식별이 약하다.
< >2 순 서
www.thedogtv.com
3. 개에게 최상의 TV 경험을 제공하기 위해서 DOGTV는 특정 부분을 강조하기 위한 색을 입히
고 개의 눈에 가능한 가장 또렷한 사진이 보이도록 했다.
개는 밖에 있을 때 주요 감각으로 코를 사용하며, 시각은 그리 중요하지가 않게 된다. 하지
만 집에 있으면서 TV가 주된 자극제일 때 시각은 매우 중요하게 된다. 이때, 개에게 줄 수 있
는 가장 흥미로운 경험을 제공해야 한다. 색깔 분리, 보여지는 특정 색 강조 와 색보정 작업
을 통해 아래 DOGTV의 한 장면과 같이 개들에게 더 나은 화면을 보여준다.
이미지: 색깔 보정 전과 후 (사람 관점과 개의 관점)
뿐만 아니라 좀 더 무채색으로 처리하기 위해 모든 컨텐츠를 자연 채광과 자연 백색 균형으
로 촬영한다.
위의 사진은 DOGTV의 보정 처리 후 이미지이다.
2. 카메라 각도
DOGTV는 개가 혼자 집에 있을 때 현실적인 상황을 만들어내어 친숙해하고 편안해 하던 바
깥 세상의 모습을 대체해주는 것을 목표로 한다.
우리의 방법 중 하나는 최대한 현실적이게 컨텐츠 촬영을 하는 것이다. 그래서, 개나 어떤 행
동들을 촬영할 때, 낮은 각도 즉, 개의 시각에서 촬영을 한다. 카메라맨은 최고의 샷을 얻기
위해 무릎을 굽히거나 바닥에 누워야 했다. 게다가, 개의 걸음걸이를 따라 하기 위해 스테디
캠을 사용해서 자주 촬영자의 걸음걸이를 개의 관점에서 촬영했다. 또한, 개가 눈으로 보는
전체적인 경험을 얻기 위해 목줄에 카메라를 부착시키기도 했다.
www.thedogtv.com
< >3 순 서
4. 3. 카메라 움직임
개의 눈이 생긴 방식 때문에 개들은 움직임에 매우 예민하다. DOGTV의 “Stimulation(자극)” 프
로그램은 시청자인 개의 주목을 끌기 위해 많은 움직이는 물체, 동물 및 생동감과 같은 내용을
표현한다. “Stimulation(자극)” 프로그램 카메라 작업은 자극적 효과를 높이기 위해 빠르고 격렬하
게 한다.
4. 다른 시각 매개 변수
해부학적 개의 눈과 독특한 시각에 대한 여러 연구를 통해 알게된 사실을 다음과 같이 다양한
시각적 요소를 참작하여 개발에 힘썻다. 예를들어 넓은 시야 범위 (넓은 샷 설정), 진한 색 대
비(색을 보는 능력이 부족한 개를 위해 몇 가지 특정 요소를 강조), 밝기(대비를 높이기 위함),
물체의 크기(개들은 비교적 카메라에 가까운 큰 물체를 더 잘 봄), 그리고 촬영 구성 방식 (매끈
한 영상을 반려 견에 제공하기 위해 progressive가 아닌 interlace방식으로 촬영)
5. 음악
의 사운드 트랙은 다른 어떤 채널들(Happy DogTv 포함)과는 다르게 개의 청각과 음악 취
향을 염두에 두고 신중히 계획했다.
연구를 통해 우리는 개들이 매우 단순한 음을 가진 클래식인 “음향 심리 음악”을 들을 때 편안
함을 느낀다는 걸 알아냈다. 매우 단순하고 매우 느린 50-60bpm 대에서 적은 악기로 연주 하는
것이다. 개의 71%가 이런 종류의 음악에 노출되면 졸음을 느끼거나 잠이 든다. 이것이
“Relaxation(휴식)” 단계에서 사용하기 위해 만들고 녹음하는 음악이다.. 또한, “Stimulation(자극)”단
계에서 쓰이는 자극을 주는 음악도 사용한다. 이 음악은 대부분 자연스러운 소리로 만들어진다.
실제 생활 소리, 초인종 소리, 손뼉 치는 소리 아이들 대화소리 등이다.
6. 소리
집에 홀로 있는 개를 위해 가장 현실적인 환경을 만들어 주기 위해서 소리 디자이너와 함께
채널의 사운드 트랙 가치를 높이기 위한 실제 생활 속 소리 삽입 작업을 한다. 예를 들어 바람,
나무, 바다 소리에서부터 자극을 줄 수 있는 장난감이 끼익 하는 소리, 초인종 소리, 자동차나
개가 내는 소리까지 다양하다.
또한 소리 치료를 연구하여 개들이 아주 특별한 소리 경험을 할 수 있도록 힐링 주파수를 사용
한다. Solfeggio harmonics은 사람과 개에게 힐링 효과를 준다고 증명된 소리 주파수 모음이다.
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5. DOGTV는 애견 힐링을 위해 solfeggio 주파수를 사용하는 유일한 채널이며 이에 대한 특허를
가지고 있다.
7. 비디오 편집
개를 위한 프로그램 편집에는 많은 노력이 필요했다. 편집하는 각 프레임은 개가 시청하는
데 쓰이기 때문에 컷은 그렇게 많지가 않다. 예를 들어 개들은 쉽게 흥미나 주의를 잃어 버리
므로 짧게 프로그램 했다. dissolve (화면이 점차 어두워짐) 이나 black(화면이 깜깜한 상태)를 없
애지 않으면 개들이 흥미를 쉽게 잃어버리게 된다. 그 대신 편집자는 매끈한 편집 및 화면에
노랑과 파랑색 공으로 다양한 “개”효과주기, 영상을 소리와 음악, 아이들 말하는 소리로
뒷바침 하기 등으로 스토리를 구성하려고 노력했다.
8. 내용 구성
위에서 말한 모든 것들은 실제 컨텐츠는 개를 위한 매우 특별하고 유용한 것이어야 한다. 채널
의 3개 카테고리의 선택은 개의 과학과 행동을 다년간 연구 한 뒤 결정한 것이고, 이들은 집
에 홀로 남겨진 개들에게 진정으로 필요한 것이라고 입증되었다.
-Relaxation(휴식): 개들은 집에 혼자 남겨지면 스트레스를 받고 분리 불안증을 포함한 다른 다
양한 불안증에 시달린다. DOGTV “Relaxation(휴식)” 프로그램은 편안한 영상과 긍정적인 확언,
음향 및 소리를 통해 개를 편안하게 휴식하고 더 행복하게 만들어 주며 스트레스를 줄여주게
디자인 되었다.
- Stimulation(자극): 연구를 통해 집에 홀로 남겨진 개들이 지속적으로 움직이고 뇌의 활동을
활발하게 유지하여 행동 문제를 일으키지 않게 하기 위해선 신체적 및 정신적으로 자극이 필
요하다는 걸 알아냈다. 자극 프로그램은 빠른 움직임, 주목을 끄는 소리 및 장난치는 개들을
화면에 보여줌으로써 집에 있는 개가 일어나서 움직이고 장난도 칠 수 있게 유도한다.
- Exposure (노출): 몇가지 개에 대한 둔감화 연구를 바탕으로 “Exposure(노출)”은 개에게 자동차,
엘리베이터, 천둥 외 다른 두려운 자극이 되는 것을 순차적으로 간접 경험 시켜주며 이것들에
익숙해 지게 하여 일반적인 두려움을 극복할 수 있게 해준다.
다른 채널들과는 달리 이 부분은 동물 과학분야 최고 전문가들과 함께 개의 행동을 향상시키
기 위해 매우 신중하게 디자인 되었다.
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6. 9. 프로그램 일정
프로그램 일정 또한 개에게 필요하다고 판단한대로 하루에 걸쳐 짜여 있다. 프로그램
relaxing-stimulating-exposure 순이며, 개의 하루 평균 순환을 바탕으로 정한 것이다. 개는 규
칙적 일상이 있다는 걸 알게 되었는데, DOGTV의 프로그램은 그들의 정상적인 하루 일과에
맞추어 편성하여 가장 늘어지는 시간대에 “Relaxing(휴식)”을 그리고 보통 가장 활발한 시간
대에 “Stimulation(자극)”을 방송한다.
주인들과 함께 TV를 보게 되는 저녁 시간대에 “Family Time(가족시간)” 이라는 프로그램을
즐길 수도 있다. 밤 시간대에는 “Night Time(밤 시간)”프로그램을 통해 개가 잠이 잘 드는 것
도 확인할 수 있다.
10. 결론
개의 행동, 시각 및 청각에 대한 50개가 넘는 연구를 통해 개를 위한 가장 가능성 있는 컨텐츠
를 개발하였다. 비디오 효과에서부터 편집, 카메라와 소리 작업, 음악과 색깔에 이르기 까지
개에게 유익한 가장 과학적인 컨텐츠 임을 확신한다.
지금 이 순간도 몇 마리의 개를 대상으로 실험과 연구를 계속해 오고 있으며, 이러한 과학 세
계에서 새로운 것을 개발하기 위해 노력하고 있다. 최근 연구는 실제로 DOGTV를 개를 위한
논리적이고 혁신적인 시각 자극 형태의 한 예로써 그들의 과학적 연구에 활용하고 있다.
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