2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Dogtv 채널설명 q&a
1. <
1
DOGTV Q & A
Dog Smile, We Happy
개가 웃어야 우리가 행복합니다
DOGTV 채널 프로그램
Q&A
Dog Smile, We Happy 개가 웃어야 우리가 행복합니다
>
2. <
HOME
2
DOGTV Q & A
1. 개들이 정말 TV를 보나요?
: 네 물론이죠. 개들은 TV를 통해 보는 모든 것에 반응합니다.
개들은 TV에 나오는 다른 개들, 다른 동물들 또는 움직이는 물체들에 관심이
무척 많습니다. 개와 함께하는 주인들이 점점 더 많이 자신의 개들에게 TV를
보여주고 있습니다. 디지털TV,평면스크린TV나 모니터가 늘어나면서 TV를 시청하는
개의 숫자가 점점 늘어나고 있습니다.
미국 애견협회의 조사에 따르면 상당수의 개가 TV 보는 것을 좋아하는 것으로
나와있습니다.
2. DOGTV는 왜 개에 좋은가요?
: DOGTV는 집에 홀로 남겨지는 개들에게 가장 훌륭한 친구 역할을 하기 위한
프로그램으로 구성되어 있습니다. 전문적인 연구에 의하면 개들의 심리를 잘 이해하는
내용으로 구성되는 TV프로그램이 개들의 심리적 안정에 큰 도움이 된다고 합니다.
DOGTV는 개들에게 긍정적 행동강화와 편안한 휴식 그리고 적절한 자극을 통해
사회성을 길러주는 프로그램으로 구성되어 있습니다. 집에 혼자 있는 개들은 불안함을
느끼기 때문에 TV에서 들려오는 음악과 소리는 개들로 하여금 편안하고 평화로운
마음을 들게 해줍니다.
또한 많은 개들은 적절한 자극이 부족하여 주인이 집에 없게 되면 무척 예민해지는
경향이 있습니다. 적절한 자극을 주는 프로그램은 개들을 활력 있게 해줍니다.
특히나 DOGTV는 개들의 일상생활에 맞춘 프로그램을 방송함으로써 반려견들이
느끼는 정신적 피로감, 우울함, 지루함을 잊게 해줍니다.
3. DOGTV는 모든종류의 개들에게 좋나요?
: 네, 물론입니다. DOGTV는 과학적으로 설계된 프로그램으로 구성되어 모든 나이대의
개들과 모든 종류의 개들에게 좋습니다. 여러분의 개가 보고 들을 수만 있다면 말이죠
^^. 비록 개들이 하루 종일 앉아서 DOGTV를 시청하지 않는다 하더라도 DOGTV는
여러분의 개들에게 긍정적 효과를 줄 것 입니다.
Dog Smile, We Happy 개가 웃어야 우리가 행복합니다
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4. 우리 집 개는 분리불안증에 시달리고 있는데요, DOGTV를 보게하는 것이 좋을까요?
: DOGTV는 집에 홀로 남겨진 개들의 스트레스 수치를 낮추는 것이 목적입니다.
분리불안증은 주인으로부터 떨어짐으로써 생기는 가장 보편적인 증상입니다.
개를 위하여 다른 사람에게 개와 함께 산책할 수 있도록 부탁하기도 하지만 그러나
개에게는 개 주인 뿐이 아니라 또다시 산책시켜주는 사람으로부터 분리불안증상을
더 느끼게 할 가능성이 크답니다.
DOGTV의 편안한 소리와 음악 그리고 즐거운 영상은 반려견들에게 외로움을 느끼지
않도록 설계된 가장 이상적인 개들의 친구랍니다.
5. DOGTV는 어떻게 개들의 청각과 시각에 맞게 제작하나요?
: 다른 TV프로그램과 달리, DOGTV의 모든 영상과 소리는 100% 개들에게 맞춰
제작하고 있습니다.
수년간의 연구를 통해 개들의 시각과 청각에 맞는 특별한 프로그램을 제작했습니다.
DOGTV의 프로그램들은 개들의 시각에 맞는 명암대비, 밝기 그리고 색상보정과
개들의 민감한 청각에 맞게끔 설계된 음향효과와 음악 그리고 주파수로
제작되었습니다.
6. DVD로 보는것과 무슨 차이죠?
: DVD로 보게 하는 것과 TV 프로그램으로 보게 하는 것과는 많은 차이가 있습니다.
우선 DOGTV의 모든 프로그램들은 개들의 일상 생활 패턴과 일치하도록 되어있습니다.
어떤 시간에는 신나게 놀기도 하고 어떤 시간에는 편안하게 휴식을 하도록 되어있죠.
또한 DOGTV는 여러분의 반려견들이 시각적 청각적 경험과 자극을 느낄 수 있도록
항상 새로운 프로그램을 제작하여 방영하고 있습니다.
Dog Smile, We Happy 개가 웃어야 우리가 행복합니다
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7. 개들에게는 TV에 나오는 영상이 깜빡거린다는데, 사실인가요?
: 사람의 눈은 대략 50-60 Hz 주파수대역의 영상을 볼 때 자연스럽고,
개들은 70-80 Hz 대역에서 영상이 부드럽게 보여집니다.
구형TV는 50-60 Hz의 영상을 보내므로 사람눈에는 자연스러운 영상도 개의 눈에는
깜박거리게 보여 부자연스러운 영상이 됩니다.
그러나 최근의 거의 모든 TV는 100Hz 이상의 영상이 보여지므로 개들이 보기에
전혀 지장이 없습니다
8. 저희 집 개는 현재 병원에서 스트레스 치료를 받고 있는데요, DOGTV가 좋은
치료법이 될까요?
: DOGTV는 집에 홀로있는 개들의 스트레스와 불안감을 줄여주고 개들에게 보다 나은
일상생활을 제공하기 위하여 적절한 자극과 편안한 휴식을 제공하는 프로그램으로
구성되어 있습니다. 하지만 의학적 치료를 중단한다던가 다른 치료를 하실려면
반드시 전문가와 상의하셔야 합니다
9. DOGTV를 시청 할려면 어떻게 하나요?
: DOGTV는 현재 CJ 헬로비전을 통해서만 시청하실 수 있습니다.
채널 47번에서 리모컨으로 간단하게 가입하시거나
CJ 헬로비전 고객센터로 문의 바랍니다.
10. DOGTV를 시청 할려면 얼마입니까?
: DOGTV는 유료채널입니다. 월 8,800원입니다.
12개월 시청약정을 하시면 30%할인가인 월 6,200원입니다.
Dog Smile, We Happy 개가 웃어야 우리가 행복합니다
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11. DOGTV는 어떤 채널입니까?
: DOGTV는 세계적인 동물학자와 조련사, 동물심리학자들과 TV전문가들이 모여
수십 년 간의 동물연구결과를 활용하여 3년간에 걸쳐 프로그램 제작을 하였습니다.
세계적으로는 이스라엘과 미국에 이어 세계 3번째로 CJ 헬로비전을 통해
국내에서 방송하게 되었습니다.
12. DOGTV에 가입했습니다. 처음에 어떻게 해야 하죠?
: 가입해주셔서 감사합니다.
처음에는 여러분의 반려견을 위해서 함께 DOGTV를 시청하실 것을 권유합니다.
그렇게 하심으로써 여러분의 반려견을 안심시킬 것이고 곧 DOGTV 시청에
익숙해질 것입니다.
13. DOGTV를 시청할 때 볼륨은 어떻게 조정해 놓는게 좋을까요?
: 여러분이 듣기에 좋은 볼륨이면 충분합니다.
DOGTV의 볼륨은 여러분의 개의 청각에 맞도록 미리 조정하여 제작되었습니다.
14. 우리 집 개가 DOGTV를 시청할 때 제가 특별히 해야 할 것이 있나요?
: DOGTV는 여러분이 아무것도 하실 필요없도록 프로그램이 제작되었습니다.
여러분의 개는 DOGTV의 프로그램을 통해 편안한 휴식과 적절한 자극을 느낄것 입니다.
여러분께서는 여러분이 듣기에 좋은 정도의 볼륨을 맞춰놓고 스피커를 트시기만
하시면 됩니다
Dog Smile, We Happy 개가 웃어야 우리가 행복합니다
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15. DOGTV의 어떤 장면들은 좀 이상하던데요?
: 그럴 수 있습니다. DOGTV 영상의 색감, 밝기 정도, 명암대비, 카메라앵글과 소리, 음악
등은 사람보다 개들의 시각과 청각에 맞춰 제작되어 있으므로 여러분이 보시기엔
좀 이상하게 보일 수도 있지만 개들에게는 가장 최적의 화면입니다.
16. DOGTV를 시청할 때에 우리 집 개와 함께 봐야 하나요?
아니면 혼자 보게 내버려 둘까요?
: DOGTV는 집에 홀로 있는 개들을 위해 제작되었습니다.
처음 시청하는 경우가 아니라면 굳이 함께 시청하지 않으셔도 되지만 여러분의 개와
함께 DOGTV를 시청하시는 것도 좋은 경험이 되실 것입니다.
17. 우리 집 개는 DOGTV를 볼 때 특별히 흥분하는 것 같은데...괜찮은 건가요?
: DOGTV는 여러분의 개에게 다양한 휴식과 자극, 그리고 경험을 하도록 제작되었습니다.
어느 정도는 여러분의 개가 마치 새로운 친구를 만났을 때처럼 다소 흥분할 수
있습니다만 그것은 이상한 일이 아닙니다. 새로운 TV친구에 익숙해질 것입니다. ^^
Dog Smile, We Happy 개가 웃어야 우리가 행복합니다
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18. 어떤 프로그램들이 방송되나요?
: DOGTV의 과학적 프로그램은 개들에게 필요한 다음과같은 세가지 영역의 내용으로
구성되어 있습니다.
1) 휴 식 (Relaxation)
부드러운 음악,소리와 영상을 통해 여러분의 개들의 스트레스를 줄이며
편안한 휴식을 제공
2) 자 극 (Stimulation)
여러분의 개들은 적절한 자극을 필요로 합니다.
그러나 집에 혼자 있을때는 그러한 자극을 경험하기가 어렵습니다.
DOGTV의 프로그램에는 다른 동물, 다른 개 혹은 움직이는 여러물체들을
등장시킴으로써 여러분의 개들에게 적절한 자극을 주게 됩니다.
그럼으로써 집에 혼자 있게 되는 여러분의 개에게 마치 여러분과 함께 있는
효과를 주게 됩니다.
3) 노 출 (Exposure)
가장 최근의 다양한 연구결과를 근거로, DOGTV는 개들에게 다양한 자극에 대한
적절한 노출과 경험을 제공함으로써 보다 나은 일상생활을 누리게 하며
그들의 삶을 행복하게 할 것입니다.
19. 일부 가입자들은 자기집 개가 DOGTV를 보지 않고 관심 없어 한다고 합니다.
: 그럴 수 있습니다. 사람도 늘 TV만 시청할 수 없듯이 개도 항상 TV만 볼 수 없겠지요.
더구나 주인과 함께 있을때 개의 관심은 늘 주인에게 향해있기 때문에 주인이 있을 때
DOGTV를 시청하지 않을 수 있습니다. 그러나 주인이 외출하는 경우, 집에 혼자 있게
되면 DOGTV는 개들에게 매우 유익한 친구이자 가족이 될것입니다.
DOGTV는 "개가 웃어야 우리가 행복합니다(DOG SMILE, WE HAPPY)"라는
슬로건으로 개와 함께 살아가는 사람들 모두 행복할 수 있는 새로운 제안입
니다. 감사합니다.
Dog Smile, We Happy 개가 웃어야 우리가 행복합니다
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