This document summarizes Paulo Freire's literacy program in Brazil in the 1960s-70s and calls for a new paradigm in educating working-class students. Freire developed a highly successful program based on intrinsic motivation and teaching literacy through discussions of relevant words. His approach helped students understand they could change their culture. The document advocates adopting Freire's model of "Freirean motivation" to empower poor and working-class children through promoting literacy.