5 Steps to Make Executives Love Content Development

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The document discusses five ways to help executives appreciate content as a strategic asset. It recommends changing attitudes by helping executives understand what content development involves. It suggests telling compelling stories using the right business language. The document also advises offering content services that generate value and finding an executive sponsor to support content initiatives.

Technology

Five Ways to Make Executives
Love Content Development
By

Alan J. Porter
4Js Group LLC
@alanjporter / @4jsgroup

WHAT DOES YOUR COMPANY DO?

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

1. Creates Something
– a Product or Service – R&D

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

2. Tells people about it - Marketing

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

3. Get’s people to buy it - Sales

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

4. Collects the money for it - Finance

© 4Js Group LLC - 2102 @alanjporter / @4jsgroup

5. Creates Content - ???

© 4Js Group LLC - 2102 @alanjporter / @4jsgroup

If Content is a Strategic Asset we
need….

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

FIVE WAYS
TO
HELP
YOUR EXECUTIVES
APPRECIATE
CONTENT
AS A
STRATEGIC ASSET.

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

1. Change Attitudes

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

2. Realize What Exactly it is
that You and Your Team Do.

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

Create Leverage

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

3. Tell a Good Story

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

Talk the Right Language

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

4. Offer Your Services for Fun &
Profit

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

Consider different approaches

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

5. Hook an Executive Sponsor

© 4Js Group LLC - 2012 @alanjporter / @4jsgroup

Contact Information
• Content Strategy
– Email: ajp@4jsgroup.com
– Web: TheContentPool.com
– Twitter: @4jsgroup
– Facebook: Facebook.com/4JsGroup

• General Writing
– Email: alan@alanjporter.com
– Web: AlanJPorter.com
– Twitter: @alanjporter
– Facebook: Facebook.com/AlanJPorterWriter

Objectives • Understand how to answer the question: Why should I hire or promote you over others? • What are your key differentiators as a product manager or marketing manager? • What can you do to accelerate your career in product management or product marketing? Description This discussion will help you understand key tips to differentiate yourself and accelerate you career as a product manager or marketing manager. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions. Audience This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity. For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.

Présentation Merging-Spirit

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While pursuing my dream of becoming an author, my ideal first job would be working as an editorial assistant at a reputable publishing company. This role would allow me to immerse myself in the world of books, learn about the publishing process, and gain valuable insights into the industry. As an editorial assistant, I would assist in reviewing manuscripts, providing feedback to authors, and collaborating with editors and other professionals in the field. This position would not only provide me with practical experience and knowledge but also allow me to network with other writers and professionals who share my passion for literature. It would be a stepping stone towards my ultimate goal of becoming a successful author while also giving me a solid foundation in the publishing world.

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