5 steps to healthy data

5
Steps
to
Healthy
Data

The
Case
for
Master
Data

Management
in
Healthcare

Healthcare
systems
do
an
excellent
job
of
keeping
people
healthy
—

but
their
track
record
for
keeping
their
data
healthy
isn't
nearly
as

good.

Table
of
Contents:

Over
the
years,
many
healthcare
IT
departments
have
deployed
a

The
Case
for
Master
Data
Management
in
Healthcare

variety
of
software
solutions
for
different
purposes.
That
has
led
to

Step
1:
Build
a
Strong
Foundation
a
hodgepodge
of
legacy
systems,
many
of
which
don't
interact
with

one
another.
The
situation
is
even
more
complicated
for

Step
2:
Create
a
Single
Patient
View
organizations
that
have
grown
by
purchasing
or
merging
with
other

facilities,
each
with
its
own
software.
As
a
result,
when
a
patient

Step
3:
Establish
a
Single
Provider
View
visits
a
healthcare
facility,
staff
may
enter
data
about
that
patient

and
that
visit
into
dozens
of
different
applications.
If
that
patient

Step
4:
Improve
Efficiencies
and
Service

later
visits
a
different
office
that
is
part
of
the
same
system,
the

Step
5:
Enable
Cutting-‐Edge
Initiatives
staff
at
the
second
location
may
not
have
access
to
the
data
from

the
previous
visit
and
may
have
to
re-‐input
the
same
information

IBM
Solutions
for
Healthcare
MDM
into
an
entirely
new
set
of
applications.
And
if
any
data
has

changed,
such
as
the
patient's
address
or
insurance
information,
the

Resources

staff
often
doesn't
have
an
easy
way
to
transfer
those
changes
to

the
applications
used
by
other
parts
of
the
organization.

As
time
goes
on,
organizations
can
generate
numerous
individual

records
for
the
same
patient,
some
containing
contradictory
data.

An
IBM
study
in
one
country
with
nationalized
health
care
found

that
of
13
million
patient
records
spread
across
12
different

systems,
only
5.1
million
were
unique.
In
addition,
nearly
half
of

those
records
had
incorrect
telephone
numbers,
and
6
percent
had
benefiting
society
as
a
whole.
Finally,
MDM
enables
healthcare

missing
or
incorrect
birth
dates.
That
sort
of
unhealthy
data
results
systems
to
participate
in
cutting-‐edge
analytics
projects
that

in
wasted
time
and
money,
and
it
can
even
affect
the
quality
of
promise
to
bring
great
improvements
in
efficiency
and
patient

care.
outcomes.

Healthcare
systems
plagued
by
these
problems
have
a
better

option.
Master
data
management
(MDM)
solutions
help
ensure
that

the
information
in
IT
systems
is
as
up
to
date
as
possible.
Such

solutions
provide
a
unified,
accurate
repository
of
data
and
share

that
data
among
the
various
providers
and
disciplines
involved
in

patient
care.
That
means
healthcare
professionals
don't
have
to

waste
time
re-‐inputting
data
into
multiple
applications.
Medical

errors
become
less
common,
and
caregivers
find
it
easier
to
work

together
for
the
good
of
their
patients.
In
addition,
when

organizations
have
accurate
data,
they
can
analyze
that
data
to

discover
which
treatments
and
processes
provide
the
best

outcomes.

In
this
e-‐book,
we'll
explore
in
greater
detail
some
of
the
benefits

MDM
offers
healthcare
systems.
Nearly
every
healthcare
system

faces
pressure
to
reduce
costs
and
to
improve
efficiency
and
the

quality
of
care
provided.
MDM
helps
organizations
meet
each
of

those
goals,
while
preparing
organizations
to
handle
future

challenges.
Having
accurate,
unified
data
helps
organizations
build
a

strong
foundation
that
will
make
it
easier
to
weather
the
changes
in

the
healthcare
industry.

MDM
allows
organizations
to
create
a
single
patient
view,
enabling

more
patient-‐centric
care.
It
also
allows
them
to
create
a
single

provider
view,
improving
efficiency
and
provider
relations.
In

addition,
it
improves
the
overall
efficiency
of
a
healthcare
system,

Step
1:
Build
a
Strong
Foundation
organizations.
Most
importantly,
they'll
have
a
solid
foundation
for

making
good
business
decisions.

From
a
clinical
perspective,
the
benefits
can
be
even
greater:

All
around
the
world,
the
healthcare
industry
is
facing
dramatic
Sharing
information
across
disciplines
and
with
other
providers
can

changes.
In
the
U.S.,
for
example,
new
regulations
are
changing
result
in
better
outcomes
for
patients.
Healthcare
systems
will
be

payment
models,
and
health
care
providers
are
looking
ahead
to
able
to
eliminate
redundant
testing
and
help
prevent
mistakes.

the
new
requirements
that
providers
make
"meaningful
use"
of
Providers
will
have
better
access
to
lab
results
and
other
data,

electronic
health
records
(EHRs).
In
other
parts
of
the
world,
allowing
them
to
provide
better
treatment
plans.
In
the
end,

healthcare
systems
face
different
challenges,
including
economic
healthier
data
can
lead
to
healthier
patients.

uncertainty
and
political
unrest.

It's
often
difficult
to
predict
all
the
ways
that
healthcare
systems
will

evolve
as
a
result
of
those
changes.
However,
no
matter
what
the

future
brings,
healthcare
systems
will
be
better
prepared
if
they

take
steps
now
to
build
a
strong
foundation.

Some
refer
to
this
process
of
building
a
strong
foundation
as

"getting
your
house
in
order."
What
does
that
mean?
From
an
IT

perspective,
getting
your
house
in
order
means
recognizing
that

your
data
is
an
extremely
valuable
asset.
It
means
beginning
to

track
that
data
more
closely,
protecting
its
quality
and
analyzing
it

to
provide
greater
efficiency
and
better
outcomes
for
patients.
It

means
deploying
MDM
solutions
and
putting
policies
and

procedures
in
place
to
safeguard
data
and
manage
it
effectively.

In
addition
to
preparing
for
the
future,
healthcare
systems
that

begin
to
get
their
house
in
order
will
experience
significant
benefits

today.
From
a
business
perspective,
they'll
improve
customer

satisfaction
and
enjoy
greater
patient
and
provider
loyalty,
including

receiving
more
referrals.
They'll
decrease
marketing
and
staffing

costs,
and
do
a
better
job
of
coordinating
care
with
other

Step
2:
Create
a
Single
Patient
View

• Standards-‐based
integration
capabilities.
It
shouldn't
be

necessary
to
update
all
legacy
systems
in
order
to
use
MDM

technology
—
that
approach
is
far
too
costly.
Instead,
the

right
solution
should
support
existing
applications
and

systems.

The
journey
to
healthier
data
involves
meeting
several
goals.
First,

organizations
must
establish
a
single,
consistent
patient
view.
Using
•
State-‐of-‐the-‐art
algorithms
for
cleaning
data.
This

an
MDM
solution
to
build
and
maintain
an
accurate,
unified
view
of
characteristic
feature
helps
eliminate
duplicate
data
and
the

patient
information
provides
the
foundation
for
moving
toward
associated
costs.

patient-‐centric
care.
• Extensibility.
An
MDM
solution
should
have
the
flexibility
to

adapt
to
changing
requirements.

To
remain
viable
in
today's
world,
healthcare
organizations
need
to
• Support
for
complex,
distributed
IT
environments.
In

transition
from
an
application-‐centric
view
of
data
to
a
patient-‐ healthcare
organizations,
this
kind
of
environment
is
the

centric
view
of
data.
Under
the
old,
application-‐centric
model,
norm.

staffers
re-‐entered
patient
information
into
multiple
systems,
.

multiple
times.
When
data
changed
because
of
a
new
diagnosis,

new
treatment
or
a
move,
staff
would
have
to
update
all
of
the
MDM
solutions
can
benefit
community
health
information

relevant
applications
manually.
More
often
than
not,
however,
this
exchange
(HIE)
projects
as
well
as
individual
healthcare
institutions.

step
didn’t
occur
in
all
applications,
causing
systems
to
get
out
of
However,
implementing
a
patient
MDM
solution
that
will
be
shared

sync.
The
outdated
data
resulted
in
wasted
time
for
patients
and
among
multiple
independent
providers
is
more
complicated
than

staff
and
sometimes
affected
the
quality
of
care.
In
contrast,
in
a
sharing
information
across
multiple
points
of
service
within
a
single

patient-‐centric
model,
healthcare
systems
maintain
a
unified
organization.
Regulatory
and
privacy
concerns
mean
that
the
MDM

repository
for
patient
information,
using
an
MDM
solution.
Under
solution
must
have
superior
security
and
controls
over
who
can

this
scenario,
providers
with
the
appropriate
permissions
can
access
access
patient
information.

relevant,
up-‐to-‐date
patient
data,
no
matter
what
the
point
of
care.

Changes
made
in
one
application
automatically
propagate
to
the

other
applications
used
by
the
healthcare
system.

When
evaluating
potential
MDM
solutions
for
creating
a
single

patient
view,
healthcare
systems
should
look
for
four
key

characteristics:

Step
3:
Establish
a
Single

• Electronic
collaboration
tools
that
easily
identify
new

provider
information
and
issue
change
notifications

Provider
View

Recently,
the
Baylor
Health
Care
System,
located
in
Texas,

undertook
a
major
project
to
establish
a
unified
provider
registry

across
all
12
of
its
hospital
facilities
using
an
IBM
MDM
solution.

Accurate,
unified
provider
information
helps
organizations
improve
“We
wanted
to
transition
to
an
enterprisewide
system
that

provider
relations
and
lower
costs.
By
some
estimates,
incorrect
consolidated
all
identifiers
and
provider
information
into
one

provider
data
costs
U.S.
healthcare
organizations
$26
billion
per
system
to
create
a
composite
view,
and
standardize
practices
for

year
due
to
problems
such
as
returned
mail,
delayed
payments,
how
providers
are
managed
across
the
entire
Baylor
network,”

redundant
testing
and
dissatisfied
providers
who
stop
referring
explains
Diane
Ries,
manager
of
interface
services
for
the
Baylor

patients.
However,
having
an
accurate,
unified
provider
registry
can
Health
Care
System.
“With
IBM
Initiate
Provider,
we
can
more

help
organizations
reduce
costs,
improve
efficiencies
and
ultimately
accurately
define
providers,
centralize
demographic
and

improve
overall
patient
care.
An
accurate
registry
also
eliminates
credentialing
information,
and
distribute
that
information
out
to

duplicate
mailings,
helps
ensure
that
invoices
and
test
results
are
other
systems
from
one
location.”
In
addition,
the
new
system

routed
correctly,
and
improves
provider
satisfaction
and
referrals.

helped
Baylor
meet
compliance
requirements
and
improve
its

marketing
efforts.

Once
organizations
have
created
a
unified
system
for
managing

patient
data,
doing
the
same
for
provider
data
is
a
natural
next
step.

Key
features
to
look
for
when
evaluating
solutions
include:

• Support
for
both
individual
and
organizational
listings
in
a

single
platform

• Robust
matching
technologies
and
data
stewardship
tools

• The
ability
to
distinguish
between
internal
and
external
data

exchange
needs

• A
flexible
architecture
that
enables
data
exchange
and

supports
evolving
standards

• A
secure
location
where
users
can
view,
maintain
and

interact
with
provider
data

Step
4:
Improve
Efficiencies

significantly
reducing
these
costs
can
have
a
large
impact
for
society

as
a
whole.

and
Service

Often,
government
agencies
are
involved
in
paying
for
or
providing

healthcare
services.
MDM
can
also
help
these
agencies
become

The
advantages
of
MDM
aren't
just
for
healthcare
organizations
and

more
responsive
to
their
citizens.
A
high-‐quality
MDM
solution
can

patients.
Society
as
a
whole
can
gain
benefits
as
well
through

link
data
from
disparate
legacy
applications,
thereby
providing
an

improved
public
health
and
more
responsive
government
services.

integrated
view
of
data
and
enabling
agencies
to
improve
services,

For
example,
some
regions
have
used
MDM
solutions
to
coordinate
stop
fraud
and
eliminate
waste.

care
for
chronically
ill
patients.
Consider
a
patient
who
has
just
been

diagnosed
with
diabetes.
She'll
likely
see
many
different
health
care

providers
as
her
disease
progresses.
Her
primary
care
doctor
will

monitor
her
condition
and
may
refer
her
to
a
dietician,
an

endocrinologist,
a
nephrologist
and/or
other
specialists.
She'll
need

an
assortment
of
lab
tests,
and
she
may
need
some
physical

therapy.
If
her
condition
grows
worse,
she
may
require
inpatient

care
in
a
hospital
setting.

With
the
right
MDM
solution,
all
of
these
different
providers
can

access
up-‐to-‐date
information
about
the
patient.
They
can
avoid

redundant
testing
and
quickly
connect
patients
with
the
resources

needed
to
manage
their
illness.
When
used
together
with

telemedicine
and
mobile
monitoring
capabilities,
MDM
can
also

help
ensure
that
patients
are
taking
their
medicine
and
following

their
treatment
plans.
As
a
result,
MDM
can
also
help
reduce
the

likelihood
that
patients
with
chronic
diseases,
such
as
the
diabetic

patient
in
our
example,
will
need
to
stay
in
acute
care
facilities.

Overall,
better
coordination
and
better
treatment
reduces
the
cost

of
treating
patients
with
chronic
diseases.
And
because
the
cost
of

treating
chronic
conditions
accounts
for
half
of
all
healthcare
costs,

Step
5:
Enable
Cutting-‐Edge

their
understanding
of
diseases
and
treatments
much
more
quickly,

improving
care
for
patients.
In
addition,
researchers
could
combine

Initiatives
registries
from
multiple
disciplines;
for
example,
they
could
check

cancer
registries
against
cardiac
registries
and
look
for
correlations

For
many
healthcare
systems,
deploying
an
MDM
solution
is
just
the

between
various
types
of
cancer
and
heart
disease.

first
step
in
a
larger
journey
toward
greater
efficiency
and
improved

patient
outcomes.
For
example,
some
organizations
are
using
their
These
types
of
advanced
analytics
represent
the
cutting
edge
of

patient
MDM
solutions
to
perform
operational
analytics.
At
these
healthcare
and
hold
the
promise
of
vastly
improved
patient

facilities,
caregivers
or
researchers
can
run
a
search
to
analyze
outcomes.
However,
these
advanced
initiatives
must
have
accurate

groups
of
patients
with
similar
conditions
or
symptoms.
They
can
data
in
order
to
return
valuable
insights.
MDM
solutions
help

then
identify
trends
and
outliers
to
improve
care
for
future
patients.
healthcare
systems
ensure
that
their
data
is
healthy,
and
these

These
solutions
can
assist
with
comparative
effectiveness
research,
same
solutions
can
help
power
the
next
generation
of
analytics.

help
detect
rare
events,
analyze
treatments
and
outcomes,
ensure

that
resources
are
being
utilized
effectively
and
identify
patients
for

clinical
trials.

In
addition,
MDM
enables
organizations
to
build
expanded,
next-‐

generation
clinical
registries.
Traditionally,
healthcare
systems
have

maintained
individual
databases
with
information
about
particular

diseases
and
treatments.
The
staff
members
at
these
separate

facilities
often
use
the
data
from
these
registries
to
help
them
see

which
treatments
are
most
effective.
This
information
has
proven
to

be
particularly
helpful
in
the
treatment
of
some
cancers.

However,
traditional
clinical
registries
are
usually
restricted
to
the

data
from
the
small
group
of
patients
receiving
treatment
at
a

particular
facility.
MDM
allows
physicians
and
researchers
to

combine
multiple
clinical
registries
into
one
expanded
registry.
For

example,
multiple
healthcare
systems
in
different
parts
of
the
world

could
pool
their
registries
related
to
a
particular
disease.
With
a

larger
data
set,
healthcare
professionals
would
be
able
to
increase

IBM
Solutions
for
Healthcare
MDM
IBM
Initiate
Provider
Hub
for
MDM

IBM
Initiate
Provider
Hub
for
MDM
integrates
with
existing
systems

and
data
sources
to
accurately
match
and
link
different

Accurate,
easily
accessible
data
helps
organizations
reduce
costs,

representations
of
provider
data
to
create
a
master
view.
Built
upon

improve
efficiency
and
ultimately
provide
better
care
for
patients.

extensive
IBM
master
data
management
experience
across
a
variety

IBM
is
at
the
forefront
of
MDM
technology
with
several
products

of
industries,
Initiate
Provider
Hub
is
designed
to
enable

designed
to
meet
the
unique
needs
of
healthcare
systems:

organizations
to
realize
value
rapidly
and
establish
a
foundation
for

IBM
InfoSphere
MDM
strategic
information-‐sharing
initiatives
that
leverage
the
systems

they
already
have
in
place.

IBM
InfoSphere
Master
Data
Management
offers
complete,
proven

and
powerful
MDM
capabilities,
enabling
healthcare
organizations

to
create
trusted
views
of
information
and
elevate
the
effectiveness

of
mission-‐critical
business
processes
and
applications.
With
more

than
200
healthcare
implementations,
InfoSphere
MDM
is
proven

to
meet
every
healthcare
MDM
need.
Unlike
application
add-‐ons
or

toolkits,
InfoSphere
MDM
provides
a
complete
solution
that

delivers
quick
time
to
value.

IBM
Initiate
Patient
Hub
for
MDM

IBM
Initiate
Patient
Hub
for
MDM
accurately
matches
and
links

patient
identities
to
create
a
single
view
for
use
by
electronic

medical
records
(EMRs),
clinical
portals,
administrative
applications

and
analytics.
It
is
designed
to
deliver
results
quickly
and
cost-‐

effectively
by
leveraging
IBM’s
broad
experience
in
the
healthcare

industry
and
providing
a
predefined
patient-‐data
model.
By
using
its

out-‐of-‐the-‐box
configurations
for
patient
identification
cross-‐

referencing
and
search,
healthcare
organizations
can
move

confidently
toward
a
trusted,
patient-‐centric
approach
to

information.

Resources

Solution
Briefs

IBM
InfoSphere:
Solutions
for
Healthcare

White
Papers

More
Big
Changes
Ahead
in
Healthcare
—
Is
Your
House
in
Order?
IBM
Initiate
Patient
Hub
for
MDM

Unified
View
of
Patient
Data
Enables
Better
Healthcare
at
a
Lower
)IBM
Initiate
Provider
Hub
for
MDM

Cost

Case
Study

Accurate
Patient
Identities
Increase
Community
HIE
Participation

and
Trust
Baylor
Health
Care
System
Case
Study:
Mastering
Provider
Data
for

Enterprise-‐wide
Advantage

Provider
Registries:
Reduce
Health
System
Costs,
Increase

Efficiencies,
Improve
Care

Addressing
the
cost
of
chronic
disease
with
better-‐informed
and

coordinated
care

Citizen-‐Centric
e-‐Government

Enabling
operational
healthcare
analytics
with
IBM
InfoSphere

Master
Data
Management

Next-‐generation
clinical
registries
to
transform
patient
treatment

and
care

About
IBM

IBM is the world's largest information technology company, with
80 years of leadership in helping clients innovate. Drawing on
a breadth of capabilities and best practices from across IBM
and our extensive partner ecosystem, we offer clients within
every industry, a wide range of services, solutions and

technologies that can help them improve productivity, respond

rapidly to the needs of their business and reduce development
and operations costs. www.Ibm.com

Copyright
2012
United
Business
Media
LLC

ALL
RIGHTS
RESERVED

No
reproduction
without
permission

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