5. But you know better.
Being a Social Media
Professional isn’t easy.
Here’s why:
Rallyverse Confidential — Do Not
Distribute
5
6. You’ve Got To Say
Something Every
Day, Many Times Per
Day.
7. Coming up with 5, 10, or 15
posts across multiple
networks that are relevant
and on brand takes a lot of
creative energy.
8. When You Say Those
Things, You Need To
Sound Like You’re
Listening.
9. Yes, you can plan ahead
with a content calendar
and your own marketing
events, but you can’t
ignore real-time
conversations and trends.
Which means you need to
lean in, every day.
10. You Need To Have a
Voice For Your Business
Or Brand
11. If you’re lucky, you already
know your brand and voice.
If not, you need to develop it
in a way that connects with
your brand and audience
(and isn’t just your own
personal voice).
13. If you’re not careful, your voice
might sound like “a twenty
something who lives in a major
city and likes to go out for
libations after a long week.”
That is, “It’s Friday, Like this if
you’re ready for happy hour!”
doesn’t really work for everyone.