5 questions to ask before composing a corporate story
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Whether you post it up on your homepage, or just have it in your back pocket, a corporate narrative is so important. And all you B2B companies out there are not to be excluded. Here is a run down of five questions any marketer or CEO should ask before knocking out a corporate story.
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- Lim discussed how she became passionate about happiness after experiencing both success and failure in her career.
- She explained how Zappos was able to achieve strong financial performance by prioritizing company culture and customer service through practices like hiring for culture fit and transparency.
- Lim argued that vision, meaning, and higher purpose are important for individual and company happiness according to research findings. She encouraged applying these ideas to one's own company.
Eo amsterdam university – delivering happiness – jenn lim 09.16.01
Jenn Lim is the CEO of Delivering Happiness, a company focused on using happiness as a business model. She discusses research showing people are poor at predicting what will make them happy. While at Zappos, she helped establish a strong culture-focused business model that has led to the company's success. Delivering Happiness seeks to spread this idea that committing to core values, purpose, and relationships can lead to sustainable happiness in both business and life.
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Happiness Vacationar - Jenn Lim - Delivering Happiness
Jenn Lim, CEO of Zappos, discusses how pursuing happiness can be a successful business model. She explains how Zappos prioritizes company culture and core values such as delivering wow customer service. Research shows culture and higher purpose lead to more engaged employees and better business outcomes. Lim advocates applying lessons from Zappos, like transparency and building relationships, to create happier communities and companies where employees and customers both thrive.
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5 questions to ask before composing a corporate story
- 1. QUESTIONS TO ASK BEFORE COMPOSING A CORPORATE STORY 5
- 2. 1. WHERE DID YOU COME FROM? Take a long look at your heritage. Almost every business has an interesting story to tell about where they came from. Perhaps it started as a college project between friends. Perhaps it started because the founder's wife wanted better makeup. Perhaps they wanted to feed their kids better snacks.
- 3. 2. WHO IS YOUR TRIBE? YOUR TRIBE ARE YOUR BIGGEST ADVOCATES, AND WITHOUT THEM THERE WILL BE NO WORD OF MOUTH. WHEN YOU'RE CHOOSING WHAT TO INCLUDE, THINK ABOUT THEIR PASSIONS. DO THEY CARE MORE ABOUT YOUR ECO CREDENTIALS OR YOUR INSPIRATIONAL LEADER? THE PERKS YOU GIVE YOUR STAFF, OR YOUR CHARITY DONATIONS?
- 4. 3. WHAT'S YOUR SPIRIT? All companies have a spirit that runs through them. Some are playful, some are entrepreneurial. Some value innovation, others self improvement.
- 5. ALL STORIES NEED GOODIES AND BADDIES. COWBOYS AND INDIANS. A SENSE OF DANGER, A CHALLENGE TO OVERCOME, AND A HERO TO SAVE THEM. WHO PLAYS EACH CHARACTER IN YOUR COMPANY LANDSCAPE? 4. WHO ARE THE GOODIES AND BADDIES?
- 6. A good source of inspiration for telling your corporate story is to look at how your employees live your brand. Do they raise lots of money for local charities? Do they encourage training courses? Or take the Family Fun Day bit too seriously? DO YOU LIVE YOUR BRAND? 05: