SlideShare a Scribd company logo
5 Mistakes Student
Entrepreneur Makes
and how to avoid them
sharing session StudentsxCEOs @ Unpar – 10-03-2016
3/10/16	 www.lussa.net	 1
about me
3/10/16	 www.lussa.net	 2
Chasing Awards,
Not Customers#1	
“Sales cures all”
- Mark Cuban
3/10/16	 www.lussa.net	 3	
mistakes
How to Avoid ?
DO
ü  Talk more with target
customers, not with judges
ü  Adjust you business model
to build happy customers,
not happy judges
ü  Choose competition /
award that align with your
business needs
DON’T
X  Focus on getting trophy /
CV.
X  Participate into every
things that makes your CV
great.
3/10/16	 www.lussa.net	 4
Can’t Focus On One#2	
“Kekurangannya anak muda itu, jarang menyelesaikan sesuatu”
- Sandiaga Uno
3/10/16	 www.lussa.net	 5	
mistakes
How to Avoid ?
DO
ü  One business at a time or
delegate.
ü  Learn to say ‘No!’.
ü  Remember the ‘5 Priorities
Rules.’
DON’T
X  Say ‘yes’ to every exciting
opportunities.
X  Thing you can do it all by
yourself.
3/10/16	 www.lussa.net	 6
Tolerate
the Wrong People#3	
“The people on the bus is more important than where the bus is heading ”
- James C. Collins
3/10/16	 www.lussa.net	 7	
mistakes
How to Avoid ?
DO
ü  Understand the B&W
Rules of People
Management
ü  Be objective, even with
your closest friend in
business
ü  Hire based on commitment
and character over skills
DON’T
X  Tolerate commitment /
character issues
X  Deny team inconvenience
3/10/16	 www.lussa.net	 8
Too Busy
Doing Nothing#4	
” Focus on signal over noise.
A lot of companies get confused.
They spend a lot of money on things that
don’t actually make the product / service better.”
- Elon Musk
3/10/16	 www.lussa.net	 9	
mistakes
How to Avoid ?
DO
ü  Execute. Execute. Execute.
ü  Choose networking events
that align with your
business interests.
ü  Mind your own business.
DON’T
X  Be Wannabepreneurs.
X  Come into every seminar /
networking events.
X  Freaked out by news about
other businesses /
industries.
3/10/16	 www.lussa.net	 10
Not Managing
Personal Risk#5	
“Great entrepreneurs are not blindly take risks. They manage risks”
3/10/16	 www.lussa.net	 11	
mistakes
How to Avoid ?
DO
ü  Assess your risk profile. It’s
a personal thing.
ü  Separate personal decision
with team decision,
especially in financial
issues.
ü  Plan for the worst case.
DON’T
X  Think that personal risk
and team risk is a same
thing.
X  Ignore field facts. Be
objective with reality.
3/10/16	 www.lussa.net	 12
Student Mistakes Summary
Chasing awards, not customers
Can’t focus on one
Tolerate the wrong people
Too busy doing nothing
Not managing personal risk
3/10/16	 www.lussa.net	 13
THANKS J
slideshare.net/alanyudhahutama1
alan@lussa.net
linkedin.com/alanyudh
www.lussa.net
sharing session StudentsxCEOs @ Unpar – 10-03-2016
3/10/16	 www.lussa.net	 14

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5 Mistakes Student Entrepreneurs Make

  • 1. 5 Mistakes Student Entrepreneur Makes and how to avoid them sharing session StudentsxCEOs @ Unpar – 10-03-2016 3/10/16 www.lussa.net 1
  • 3. Chasing Awards, Not Customers#1 “Sales cures all” - Mark Cuban 3/10/16 www.lussa.net 3 mistakes
  • 4. How to Avoid ? DO ü  Talk more with target customers, not with judges ü  Adjust you business model to build happy customers, not happy judges ü  Choose competition / award that align with your business needs DON’T X  Focus on getting trophy / CV. X  Participate into every things that makes your CV great. 3/10/16 www.lussa.net 4
  • 5. Can’t Focus On One#2 “Kekurangannya anak muda itu, jarang menyelesaikan sesuatu” - Sandiaga Uno 3/10/16 www.lussa.net 5 mistakes
  • 6. How to Avoid ? DO ü  One business at a time or delegate. ü  Learn to say ‘No!’. ü  Remember the ‘5 Priorities Rules.’ DON’T X  Say ‘yes’ to every exciting opportunities. X  Thing you can do it all by yourself. 3/10/16 www.lussa.net 6
  • 7. Tolerate the Wrong People#3 “The people on the bus is more important than where the bus is heading ” - James C. Collins 3/10/16 www.lussa.net 7 mistakes
  • 8. How to Avoid ? DO ü  Understand the B&W Rules of People Management ü  Be objective, even with your closest friend in business ü  Hire based on commitment and character over skills DON’T X  Tolerate commitment / character issues X  Deny team inconvenience 3/10/16 www.lussa.net 8
  • 9. Too Busy Doing Nothing#4 ” Focus on signal over noise. A lot of companies get confused. They spend a lot of money on things that don’t actually make the product / service better.” - Elon Musk 3/10/16 www.lussa.net 9 mistakes
  • 10. How to Avoid ? DO ü  Execute. Execute. Execute. ü  Choose networking events that align with your business interests. ü  Mind your own business. DON’T X  Be Wannabepreneurs. X  Come into every seminar / networking events. X  Freaked out by news about other businesses / industries. 3/10/16 www.lussa.net 10
  • 11. Not Managing Personal Risk#5 “Great entrepreneurs are not blindly take risks. They manage risks” 3/10/16 www.lussa.net 11 mistakes
  • 12. How to Avoid ? DO ü  Assess your risk profile. It’s a personal thing. ü  Separate personal decision with team decision, especially in financial issues. ü  Plan for the worst case. DON’T X  Think that personal risk and team risk is a same thing. X  Ignore field facts. Be objective with reality. 3/10/16 www.lussa.net 12
  • 13. Student Mistakes Summary Chasing awards, not customers Can’t focus on one Tolerate the wrong people Too busy doing nothing Not managing personal risk 3/10/16 www.lussa.net 13