Mark Crabb discusses 5 essentials for effective site inspections when planning meetings and events. First, tap into the local CVB for assistance with transportation, itinerary development, appointments, and connecting with local experts. Second, prioritize what you want to see and learn by limiting assumptions and asking for demonstrations. Third, over communicate objectives, needs, and attendee demographics upfront. Fourth, leverage peer networks and social media to learn from others who previously held events there. Finally, address logistical concerns like rates, cancellation policies, and minimums with decision makers during the visit.