This document outlines 5 essential elements of a successful vacation rental website: 1) optimized design and navigation focusing on user experience, 2) integrated content management allowing easy editing, 3) an integrated marketing toolkit to drive traffic and bookings through SEO, email, social media and analytics, 4) search and discovery features including filters, and 5) an integrated booking engine that is seamless and takes 3 steps or less to complete a booking while carrying property details throughout the process. Adopting these elements can help websites capture more bookings from the large number of travelers booking travel online.
Overview of the new GameZBoost Mobile Gaming Platform - it is a fully responsive, cross platform, cross OS, cross browser, white label mobile gaming solution.
Optimization is an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible. Website optimization is a technique to designing and developing a website in such a way that it should be capable to satisfy some key points.
Optimizing website, you can attract relevant customers who are searching for your service using search engines like Google and Yahoo. In other words SEO means finding ways to increase your site's appearance in web visitors' search results.
Web Site Optimization include
1. Serving websites faster and uptime of the site
2. Search engine optimization (SEO)
3. Website design
4. Usability
How to convince people to redesign older websiteSarp Infotech
Change is a permanent rule of nature. It’s essential to acquire new qualities, skills and looks. Right changes at right time can quickly lead you to getting the most out of your efforts, attracting more attention and achieving business growth.
This is true for our website as well. Generally, our website represents our business in the world of the never-sleeping web. A business website is an outlook and it has to be refreshing, vivid and updated. Human minds want to live vividly, taste deliciously and see refreshingly. Therefore, if you do like to generate better ROI, it’s important to bring refreshing changes to your websites.
Overview of the new GameZBoost Mobile Gaming Platform - it is a fully responsive, cross platform, cross OS, cross browser, white label mobile gaming solution.
Optimization is an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible. Website optimization is a technique to designing and developing a website in such a way that it should be capable to satisfy some key points.
Optimizing website, you can attract relevant customers who are searching for your service using search engines like Google and Yahoo. In other words SEO means finding ways to increase your site's appearance in web visitors' search results.
Web Site Optimization include
1. Serving websites faster and uptime of the site
2. Search engine optimization (SEO)
3. Website design
4. Usability
How to convince people to redesign older websiteSarp Infotech
Change is a permanent rule of nature. It’s essential to acquire new qualities, skills and looks. Right changes at right time can quickly lead you to getting the most out of your efforts, attracting more attention and achieving business growth.
This is true for our website as well. Generally, our website represents our business in the world of the never-sleeping web. A business website is an outlook and it has to be refreshing, vivid and updated. Human minds want to live vividly, taste deliciously and see refreshingly. Therefore, if you do like to generate better ROI, it’s important to bring refreshing changes to your websites.
Negotiating Role of Institution: Institutions Mediating Legal Knowledge to Ci...JanEngberg
Paper presented at the 4th international conference "Law, Language and Communication: negotiating cultural, jurisdictional and disciplinary boundaries", organised by Center for Research in Language and Law, May 26 - 28 2016, Caserta, Italy
Knowing what you need to track and top setup and configuration tips for Google Analytics. Avoid common pitfalls and maximize and measure what you need to!
With analytics tools, you get a window into how people use your product and where they drop off, among many other things. But knowing which data to track with these analytics tools – and which data to skip, and which to detail – is a tricky problem. Your analytics tools are only as good as the data you send them. We will teach you what information you should track.
In this webinar, Jake Peterson, head of customer success at Segment, will take us through a framework for deciding which analytics data to track. He’ll suggest best practices for companies and advocate that less is more (i.e., concentrate on the most important parts of your funnel, and then iterate as you learn from your data). Jake will also reveal Segment’s tracking schema and share which information Segment considers key to its sign-up and activation funnels.
Google Analytics 10 Step Audit
How to Ensure Accurate Insights
for Better Business Reporting and Traffic Analysis
in Your Google Analytics
Website Traffic, Transactions
Where Visitors Come From and How They Behave On-Site
Website Business
Audit Google Analytics regularly. Good Analytics data provides the actionable framework to build business logic and make the smartest marketing decisions. Quality Assurance testing is essential to good data. Provide a sensible dashboard for this intelligence, and speak knowledgeably about revenue, with verifiable facts and trends. Speaking the language of business is something that your customer (likely an E-Com manager, or Operations Executive, or Product manager), will understand and appreciate. These business people cannot operate profitable websites blindly (at least, not for long)! Give them the data they need to gain insights to inform decisions.
Audit with breadth (sitewide tag survey) and depth (filters, tags, segments). Audit frequently. Remember, any time a developer makes a change, or a content writer edits copy, or an E-Com manager adds new products, the Analytics is subject to change and therefore, verification.
1. Google Analytics Code Audit
2. Site Search Tracking
3. Bounces by Type of Traffic - Paid, New and Returning Visitors Bounce Rate
4. Account Filters
5. URL Tagging
6. Mobile Website and Conversion Tracking
7. Macro AND Micro Conversions
8. Custom Reports to Maximize Revenue
9. Unify Results for Easier Interpretation - URL Canonicalization and Rewrite
10. Traffic Source: Not Provided - Apply What You DO Know to Make Sense of What You Don\'t
Tip #1: Funnels: Product Page Add to Cart vs Category Page Add to Cart performance
Tip #2: Google Intelligent Alerts - just plain smart!
Tip #3: Tools & Resources
Property Management Systems used by Vacation Rental ManagersAmy Mutual
See which property management systems and software are being most utilized by the vacation rental managers attending the 2011 VRMA National Conference in Orlando, FL, Oct 9-12.
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
Negotiating Role of Institution: Institutions Mediating Legal Knowledge to Ci...JanEngberg
Paper presented at the 4th international conference "Law, Language and Communication: negotiating cultural, jurisdictional and disciplinary boundaries", organised by Center for Research in Language and Law, May 26 - 28 2016, Caserta, Italy
Knowing what you need to track and top setup and configuration tips for Google Analytics. Avoid common pitfalls and maximize and measure what you need to!
With analytics tools, you get a window into how people use your product and where they drop off, among many other things. But knowing which data to track with these analytics tools – and which data to skip, and which to detail – is a tricky problem. Your analytics tools are only as good as the data you send them. We will teach you what information you should track.
In this webinar, Jake Peterson, head of customer success at Segment, will take us through a framework for deciding which analytics data to track. He’ll suggest best practices for companies and advocate that less is more (i.e., concentrate on the most important parts of your funnel, and then iterate as you learn from your data). Jake will also reveal Segment’s tracking schema and share which information Segment considers key to its sign-up and activation funnels.
Google Analytics 10 Step Audit
How to Ensure Accurate Insights
for Better Business Reporting and Traffic Analysis
in Your Google Analytics
Website Traffic, Transactions
Where Visitors Come From and How They Behave On-Site
Website Business
Audit Google Analytics regularly. Good Analytics data provides the actionable framework to build business logic and make the smartest marketing decisions. Quality Assurance testing is essential to good data. Provide a sensible dashboard for this intelligence, and speak knowledgeably about revenue, with verifiable facts and trends. Speaking the language of business is something that your customer (likely an E-Com manager, or Operations Executive, or Product manager), will understand and appreciate. These business people cannot operate profitable websites blindly (at least, not for long)! Give them the data they need to gain insights to inform decisions.
Audit with breadth (sitewide tag survey) and depth (filters, tags, segments). Audit frequently. Remember, any time a developer makes a change, or a content writer edits copy, or an E-Com manager adds new products, the Analytics is subject to change and therefore, verification.
1. Google Analytics Code Audit
2. Site Search Tracking
3. Bounces by Type of Traffic - Paid, New and Returning Visitors Bounce Rate
4. Account Filters
5. URL Tagging
6. Mobile Website and Conversion Tracking
7. Macro AND Micro Conversions
8. Custom Reports to Maximize Revenue
9. Unify Results for Easier Interpretation - URL Canonicalization and Rewrite
10. Traffic Source: Not Provided - Apply What You DO Know to Make Sense of What You Don\'t
Tip #1: Funnels: Product Page Add to Cart vs Category Page Add to Cart performance
Tip #2: Google Intelligent Alerts - just plain smart!
Tip #3: Tools & Resources
Property Management Systems used by Vacation Rental ManagersAmy Mutual
See which property management systems and software are being most utilized by the vacation rental managers attending the 2011 VRMA National Conference in Orlando, FL, Oct 9-12.
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
Good content and SEO best practices may no longer be enough to help you to stand out in search. Heading forward, it is mission-critical to have content that is optimized for an omnichannel digital experience, backed by an SEO-first content management system (CMS). But what does a truly SEO-first CMS need to help get you in front of your customers?
This session and ppt explain what it takes to be SEO first. We are covering
top 10 must-haves for an SEO-first CMS. We will highlight the importance of SEO-friendly features (e.g., built-in blogs, FAQ modules, location-based widgets, plugins), digital asset management, redirect management, health monitoring dashboards and much more.
Understand how SEO-first CMS will help increase the visibility and discoverability of your digital content
Know the essential features of an SEO-first CMS built for search
Proactively seek out a CMS that helps boost organic search traffic
There is significant synergy between Content Marketing and Marketing Automation. Knowing how to integrate the two functions can really drive discovery and lead generation
Online Marketing Intensive Part 3: Google Analytics for Business Owners
Maximise your profitability by understanding and applying the right analytic tools for your website.
Discover how to create your own Google Analytics dashboard and learn how to diagnose traffic profitability per keyword, per action and per source of traffic.
Feel free to drop us a message if you have any further questions about Google Analytics for your business.
Next: Conversion Optimisation - http://slidesha.re/Xvl9By
Topic: Secrets to Successful Data-Driven Marketing
As a marketer, you know the important role data plays when it comes to targeting and reaching new customers. But the truth is that most marketers see data as an obstacle. They find digging for data to be a chore—or even a bore. Sure, it's important, but where do you even begin? We'll explore how marketers can maximize business value from data about customers and prospects. We'll look at how to keep data clean and fresh, and look how we can apply what the data is telling us.
How to turn your data into revenue-driving customer-centric experiencesChris Goward
In this webinar, WiderFunnel Optimization Strategist, James Flory and George Fang from Heap (ex-Google, Zynga), show you how to leverage all of your customer data to analyze and then optimize the customer journey, and design a growth-driving experimentation program that will ultimately increase your bottom line.
Similar to 5 essential-elements-guide-vacation storebuilder (20)
How to turn your data into revenue-driving customer-centric experiences
5 essential-elements-guide-vacation storebuilder
1. Essential Elements
of a Successful
Vacation Rental Website
VacationStorebuilder.com | 877-303-8540
2. Just The Facts, Ma’am:
111 million US adults
will book travel on the web in 2012
eMarketer, April 2012
3. Just The Facts, Ma’am:
62% will bookadults
111 million US direct
will book travel on the web in 2012
on supplier’s 2012 website
eMarketer, April
eMarketer, April 2012
4. These 5 essential elements
will ensure your website
is successful in
capturing those bookings.
5. Essential Element #1
Optimized Design & Navigation
Focus on User
Experience
Consider these features:
• Reservation Phone #
Top Left Placement
• Easy to Locate
Navigation & Menus
• Captivating Photos
• Integrated Search
• Keep These Features
Above the Fold
SHOULD: Keep scrolling to minimum!
6. Essential Element #2
Integrated Content Management
You Should Be Able To Add or Change Anything On
Your Website:
Designed for Vacation Rental Management
Web Based
Edit Text
Add/Remove Pages
Change Navigation
Media Library & Tools
Add Widgets
7. Essential Element #3
Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
Optimize Your Website for Organic Search Results:
Search Engine Optimization (organic results)
Optimize Tags, Titles, Descriptions, Keywords,
Links for EVERY Page on Your Website
8. Essential Element #3
Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
eMail Marketing & Communications:
Integrate Sign Up & Opt In Features
Throughout Website
eMail Past Guests and Past Leads Often
Set eMail Triggers Based On:
Travel Dates
Special Events
Seasonality
Special Offersubckr
9. Essential Element #3
Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
Leverage Social Media Marketing:
Post | Share | Tag | Link | Badge on these social
channels
Facebook
Twitter
YouTube
Flickr
10. Essential Element #3
Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
Reporting and Analytics:
Social Engine Marketing:
eMail Media Marketing:
SearchMarketing & Communications:
Google & Opt In
Post | Analytics Feature
Sign UpEngine Optimization (organic results)
SearchShare | Tag | Link | Badge
eMail Campaign Platform found you
How Titles,
Facebook Descriptions, Keywords
Tags, or where visitors
Database Import, Export, Maintenance
How long
Twitter visitors stay
Reporting and Analytics at
PayYouTube Advertising (sponsored or paid results)
What visitors looked
Per Click
YouTube and when visitors left
Where
Flickr
Google, Bing, Facebook
Flickr
Enter text here
11. Essential Element #3
Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
Reporting and Analytics:
Google Analytics is free and should be monitored
closely to understand:
How or where visitors found you
How long visitors stay
What visitors looked at
Where and when visitors left
12. Essential Element #4
Search & Discovery
Search Leads to Bookings!
Include Filters In Your
Website Search Functionality:
• Amenities
• Locations
• Neighborhoods
• Price Range
• Complex
13. Essential Element #5
Integrated Booking Engine
SHOULD:
Reside on
your website!
No new tabs,
windows,
or url’s.
14. Essential Element #5
Integrated Booking Engine
SHOULD: Overview™
Sync or Link Escapia®
With Your V12.NET®
Property PropertyPlus®
Management First Resort™
System Entech™
15. Essential Element #5
Integrated Booking Engine
SHOULD:
Carry Info
and Photos
Throughout
Booking
Process
16. Essential Element #5
Integrated Booking Engine
1. Calendar
SHOULD: Tool with
Take 3 Steps Check-in and
Check-out
or Less to
Form Fields
Complete
Booking
17. Essential Element #5
Integrated Booking Engine
2. Review
SHOULD: Booking Info
and Guest
Take 3 Steps
Info Form
or Less to Fields
Complete
Booking
18. Essential Element #5
Integrated Booking Engine
3. Enter Form
of Payment
SHOULD:
and Complete
Take 3 Steps Booking
or Less to
Complete
Booking
19. Wrap Up & Review
Optimized Design & Navigation
Keep branding, navigation, search, compelling pictures above the fold
Integrated Marketing Toolkit
Intuitive tools to drive more visitors and generate more bookings!
Search & Discovery
Make it easy for the customer to locate and book the right unit
Integrated Booking Engine
Integrated on your website & url; no pop ups, new tabs or windows!
Intuitive Content Management
It should be easy to manage content on your website
20. VacationStorebuilder.com
the industry’s first Software-as-a-Service (SaaS) vacation rental
eCommerce website development and deployment platform
877-303-8540
jconway@vacationstorebuilder.com
avick@vacationstorebuilder.com
cjoyce@vacationstorebuilder.com