SlideShare a Scribd company logo
FOR STRONG
NAMES
BRANDING INSIGHTS BY
hello
my name is
5 BRANDING
TIPS
First impressions
do matter
Too often businesses stick with
temporary names without
enough thought or they become
too attached to their own ideas.
www.serious.business
@seriousbusiness.agency
Kick-off your brand
with the right name
Here’s a list of the 5 top things
to consider when creating a
brand name and be sure you
are on the right path.
www.serious.business
@seriousbusiness.agency
Your brand name carries a meaningful part
of your brand’s story.
Names can be:
- Conceptual e.g. Caterpillar.
- Descriptive e.g. Citibank.
- Coined e.g. FedEx.
- Abstract e.g. Google.
It should stand out from
competitors’ names, as well as
from other words in a sentence.
This so-called “speech-stream
visibility” lets the eye or the ear
pick out your name from the
rest of a sentence.
No more words needed.
The longer, the higher risk that
people automatically start to
abbreviate it through
acronyms which can destroy
the meaning behind it.
Your name shouldn’t be a
spelling bee challenge,
especially if you have global
ambition.
Try it out with people from
different cultures to make sure
it can be spell out correctly
and become memorable.
You know that moment when
you discover an idea and
everyone in the room gets
excited about it?
Great names do that. They
offer creative opportunities
for storytelling, logo design
or campaigns.
quick summary
for the lazy ones
www.serious.business
@seriousbusiness.agency
Meaningful
Different
Brief
Easy to spell & pronounce
Creative potential
try it out&
have fun!
Did you find it helpful?
Sign up for our newsletter and
receive methods and tools in
your mailbox every month.
LINK IN BIO!

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5 branding tips for strong startup names

  • 1. FOR STRONG NAMES BRANDING INSIGHTS BY hello my name is 5 BRANDING TIPS
  • 2. First impressions do matter Too often businesses stick with temporary names without enough thought or they become too attached to their own ideas. www.serious.business @seriousbusiness.agency
  • 3. Kick-off your brand with the right name Here’s a list of the 5 top things to consider when creating a brand name and be sure you are on the right path. www.serious.business @seriousbusiness.agency
  • 4. Your brand name carries a meaningful part of your brand’s story. Names can be: - Conceptual e.g. Caterpillar. - Descriptive e.g. Citibank. - Coined e.g. FedEx. - Abstract e.g. Google.
  • 5. It should stand out from competitors’ names, as well as from other words in a sentence. This so-called “speech-stream visibility” lets the eye or the ear pick out your name from the rest of a sentence.
  • 6. No more words needed. The longer, the higher risk that people automatically start to abbreviate it through acronyms which can destroy the meaning behind it.
  • 7. Your name shouldn’t be a spelling bee challenge, especially if you have global ambition. Try it out with people from different cultures to make sure it can be spell out correctly and become memorable.
  • 8. You know that moment when you discover an idea and everyone in the room gets excited about it? Great names do that. They offer creative opportunities for storytelling, logo design or campaigns.
  • 9. quick summary for the lazy ones www.serious.business @seriousbusiness.agency Meaningful Different Brief Easy to spell & pronounce Creative potential
  • 10. try it out& have fun! Did you find it helpful? Sign up for our newsletter and receive methods and tools in your mailbox every month. LINK IN BIO!