One of the biggest struggles when starting a company is choosing a name for it.
Here are 5 things you need to consider to create a strong name.
Don’t mess it up, because first impressions do matter.
How To Name Your Company: Get Our 15 Valuable Tips!Bulldot
This document provides 15 tips for naming a company. Some key recommendations include choosing a short, powerful name of 12 characters or less; using a name that is clear, easy to pronounce and spell; ensuring the matching domain name is available; avoiding names too specific to products or locations; and brainstorming a list of 100 names to find the best option. Following these tips will help select a name that stands out and represents the company well.
Summarize the key learnings from the activity, emphasizing the influence of color in design compositions and the importance of thoughtful color choices in effective design communication.
Presented at TechTonic Tuesday hosted by NCTechConnection.
"Rising above the noise with your Tech Brand"
Presented by Diana LaGattuta. Named one of Business Insider's "Most Powerful Women in Mobile Advertising" and Mobile Marketer's "Mobile Women to Watch," Diana LaGattuta Hale is an international marketing leader and pioneer in new media with global experience.
This document provides an 8-step guide for naming a new business. The steps include: 1) understanding what you offer customers, 2) researching industry naming patterns, 3) limiting initial input to a small group, 4) brainstorming individually first before combining ideas, 5) selecting the top 3-6 names, 6) checking domain name availability, 7) doing a trademark search, and 8) selecting the preferred name if multiple pass all criteria. Following these steps systematically can result in a new business name within weeks. Hiring a professional naming firm can cost $7,500-$75,000 depending on scope.
An Informal 9 Step Guide To: Le Perfecte Business NameAsad Khan
Starting a business is a risky venture – we all know that. It’s your job then as the founder of the company to mitigate as much of that risk as possible - and that job starts with your company name. Check out this informal 9 step guide to getting le perfecte business name.
Lisa Merriam, author of Merriam's Guide to Naming Second Edition, discusses why common advice doesn't really help and what you really should consider when searching for a brand name instead. Covers all the basic must-haves for a strong, successful, effective brand name
How To Name Your Company: Get Our 15 Valuable Tips!Bulldot
This document provides 15 tips for naming a company. Some key recommendations include choosing a short, powerful name of 12 characters or less; using a name that is clear, easy to pronounce and spell; ensuring the matching domain name is available; avoiding names too specific to products or locations; and brainstorming a list of 100 names to find the best option. Following these tips will help select a name that stands out and represents the company well.
Summarize the key learnings from the activity, emphasizing the influence of color in design compositions and the importance of thoughtful color choices in effective design communication.
Presented at TechTonic Tuesday hosted by NCTechConnection.
"Rising above the noise with your Tech Brand"
Presented by Diana LaGattuta. Named one of Business Insider's "Most Powerful Women in Mobile Advertising" and Mobile Marketer's "Mobile Women to Watch," Diana LaGattuta Hale is an international marketing leader and pioneer in new media with global experience.
This document provides an 8-step guide for naming a new business. The steps include: 1) understanding what you offer customers, 2) researching industry naming patterns, 3) limiting initial input to a small group, 4) brainstorming individually first before combining ideas, 5) selecting the top 3-6 names, 6) checking domain name availability, 7) doing a trademark search, and 8) selecting the preferred name if multiple pass all criteria. Following these steps systematically can result in a new business name within weeks. Hiring a professional naming firm can cost $7,500-$75,000 depending on scope.
An Informal 9 Step Guide To: Le Perfecte Business NameAsad Khan
Starting a business is a risky venture – we all know that. It’s your job then as the founder of the company to mitigate as much of that risk as possible - and that job starts with your company name. Check out this informal 9 step guide to getting le perfecte business name.
Lisa Merriam, author of Merriam's Guide to Naming Second Edition, discusses why common advice doesn't really help and what you really should consider when searching for a brand name instead. Covers all the basic must-haves for a strong, successful, effective brand name
What's in a name? Eight best practices for creating a successful name brandSiegel+Gale
Think about the importance of one right word. Brand names are often just that … one word, like Apple. When it comes to developing brand names, one or two right words count most.
One might think that brand names should come easily. Richard Branson just trusted his instincts when he came up with the Virgin name while drinking with a group of fiends in a pub. But what’s the best way to get the best brand name? And, how do you know it’s the best? Is there some sort of formula for success?
Truth is, creating brand names is more than an art than a science, but there are strategic best practices that a good marketer should follow in order to increase the likelihood of success when creating a new brand name.
Having A "Brand" Name Isn’t Easy To Choose Though. I’m Sure You’ll Agree.
For example, if you’re a parent looking to name your unborn child or if you have pets that you’re
wanting to name.
You can confirm that name-finding is a tad – "stressful".
No wonder really. You’re creating a personal brand, that’s going to be with that person or pet or in
our case, business, for a VERY long time...
The document provides tips for developing a consistent brand voice when creating content. It discusses choosing words, sentences, and grammar appropriate for the intended audience and maintaining a tone that fits the company's personality, culture and industry positioning over time. Specific topics covered include using consistent pronouns, knowing when to include jargon and buzzwords, considering formality levels with contractions and sentence length, and whether some rule-breaking could match a more casual voice.
The document discusses brand naming strategies and provides guidelines for selecting an effective brand name. It begins by explaining the importance of a brand name in capturing key associations and communicating concisely. Various types of brand names are described such as descriptive, suggestive, and arbitrary names. The document then advises that a good brand name should be short, memorable, distinctive, and avoid negative meanings in other languages. An effective naming process involves defining objectives, generating options, screening, research, and selecting a name that maximizes branding goals. Common mistakes like treating naming as an afterthought are also outlined.
Building a brand takes time and consistency. A brand is built through strategic communication across all customer touchpoints that shapes customer perception and reputation. Key elements that make up a brand's identity include its name, logo, slogan, colors, shapes, symbols and characters. These elements appeal to customers' senses and help them recognize and remember the brand, building loyalty over years. Without solidifying these elements, customers have no way to recall the brand and will not choose it over competitors.
The Complete Guide to Naming Companies & Products Steve Manning
This document provides guidance on developing effective product and company names. It discusses conducting a competitive analysis and refining brand positioning as important first steps. There are four main categories of names: functional/descriptive, invented, experiential, and evocative. Evocative names that convey brand positioning are most powerful but also hardest to get approval for. The document provides examples and discusses strengths and weaknesses of each naming approach. It also outlines a naming process and considerations for developing supporting taglines.
So you want to change the world?
It won't be easy, and it almost certainly won't be quick. But for those who give it everything and don't give up (no matter how hard it gets!), the rewards are greater than you ever imagined.
Here are 5 tips to get you started on your way to entrepreneurial awesomeness!
This document contains terms and conditions for a publication on corporate domination tactics. It states that while efforts were made to verify the accuracy of the content, the publisher assumes no responsibility for errors, omissions, or interpretations. It also cautions readers that the book does not guarantee income and to rely on their own judgment. The document consists of 6 chapters that provide advice on starting a business, including developing a product, choosing a company name, recruiting employees, marketing, building confidence, and setting goals.
[Quiz] Do you work at a high-trust company?Atlassian
The document discusses 10 signs that indicate whether a company has a high-trust culture or not. These include leaders using inclusive language like "we" instead of "I", sharing failures and lessons learned across the company, leaders living the company values, information being open and easy to find, everyone knowing the business focus and performance, executives crowdsourcing strategies, and people feeling comfortable saying "no" to leaders. Exhibiting most or all of these signs suggests a collaborative, creative environment where people can comfortably share ideas, learn from mistakes, and make faster decisions.
This document provides 6 tips for improving communication skills: 1) expand your vocabulary by looking up industry terms you don't know; 2) embrace plain language over excessive jargon; 3) defeat your fear of public speaking through practice and organizations like Toastmasters; 4) improve writing with practice by reading various professional publications; 5) perfect listening skills to glean ideas and prevent conflicts; and 6) developing strong communication skills overall aids career success and advancement.
The document outlines 5 common career mistakes that can cause people to feel "stuck" in their careers:
1. Avoiding confronting change and staying in one's comfort zone instead of embracing new opportunities and risks.
2. Resisting growth and maturity by not continuously learning and developing new skills that could lead to promotions.
3. Having trouble effectively selling oneself and one's ideas to others in a thoughtful, genuine way.
4. Associating with people who do not provide value or ambition to help one's career advance.
5. Not valuing and effectively managing one's time in order to pursue career goals and opportunities.
8 principles of Naming:
first MAKE IT MEMORABLE
second FILL IT WITH MEANING
third SAY IT OUT LOUD
fourth DON’T WAIT TO FALL IN LOVE
fifth LISTEN TO YOUR FEAR
sixth STAND OUT IN A CROWD
seventh TOO MUCH IS NEVER ENOUGH
eight EXPECT ITS STORY TO EVOLVE
Fitting Your Name into Your Brand Architecture.
Most brands fit into one of these architecture categories:
Independent Brands: These stand-alone brands represent every offering and activity of the organizations they represent. Most small businesses create independent brands for the simple reason that they are easier to build, manage, and market. At the same time, many very large organizations also present all their offerings under a single brand. The Red Cross is a good example.
Master-Brands with Parent Driven Brands: Parent driven brands are closely and very visibly tied to the name and credibility of the top level master brand. For example, a nonprofit organization that host a a well known annual fundraiser probably treat the yearly event as a parent-driven brand of the organization. On a larger sale, GE is a master brand with an array of parent-drive brands including GE Energy, GE Aviation, and GE Profile, all connected to the parent brand by the brand name GE. Apple is a master brand that connects the brands for iTunes, iPod, iPhone, and iPad to the master brand through consistent use of the Apple logo.
Why a name is the game: Trancend's guide to brand namingPrathish Nair
The document discusses the importance of brand naming and outlines various strategies and considerations for creating an effective name. An ideal name should strategically position the product, appeal to target customers, imply key benefits, and be legally protectable as a trademark. It should also be pronounceable, memorable, and avoid unintended meanings in other languages. The document provides examples of common naming approaches like acronyms, descriptive names, and names based on founders or locations. It cautions that some brand names have inadvertently had inappropriate translations in other markets.
Less Cow, More Cowbell in Business: The Pink Goldfish Book Executive SummaryStan Phelps
Pink Goldfish is not your ordinary business book. It aims to change the paradigm of how we fundamentally go about positioning our products/services and think about customer experience. Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. This executive summary outlines the Top Five takeaways from the book and the F.L.A.W.S.O.M. framework.
This document provides a guide to building an awesome personal brand in 7 steps:
1. Start thinking of yourself as a brand by defining how you want others to perceive you.
2. Audit your online presence by searching for yourself online and setting up alerts.
3. Secure a personal website to rank higher in search engines.
4. Find ways to produce valuable content for your audience.
5. Be strategic in what you share online to cultivate your brand.
6. Associate with other strong brands to elevate your own brand.
7. Reinvent your brand narrative and story over time to keep your brand fresh.
Everybody offers a different opinion on how to write a resume for the best results. What should you believe? To make things even more complicated, there are many pervasive myths about resume writing that, if you are duped by them, could cost you the interview. This guide of the 5 most common of these myths will help you avoid them and wrote a much stronger and more effective resume.
1. The document provides 10 tips for building a strong LinkedIn profile, including writing in an authentic voice, using a personal tagline and elevator pitch, highlighting skills, explaining experience, distinguishing yourself, asking and answering questions, getting recommendations, and building quality connections.
2. It advises treating your profile like branding by telling a credible story that promotes your skills and knowledge in a natural voice.
3. The tips encourage engaging readers in the first few seconds and helping people find and remember you through searchable sections and a memorable public profile URL.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
What's in a name? Eight best practices for creating a successful name brandSiegel+Gale
Think about the importance of one right word. Brand names are often just that … one word, like Apple. When it comes to developing brand names, one or two right words count most.
One might think that brand names should come easily. Richard Branson just trusted his instincts when he came up with the Virgin name while drinking with a group of fiends in a pub. But what’s the best way to get the best brand name? And, how do you know it’s the best? Is there some sort of formula for success?
Truth is, creating brand names is more than an art than a science, but there are strategic best practices that a good marketer should follow in order to increase the likelihood of success when creating a new brand name.
Having A "Brand" Name Isn’t Easy To Choose Though. I’m Sure You’ll Agree.
For example, if you’re a parent looking to name your unborn child or if you have pets that you’re
wanting to name.
You can confirm that name-finding is a tad – "stressful".
No wonder really. You’re creating a personal brand, that’s going to be with that person or pet or in
our case, business, for a VERY long time...
The document provides tips for developing a consistent brand voice when creating content. It discusses choosing words, sentences, and grammar appropriate for the intended audience and maintaining a tone that fits the company's personality, culture and industry positioning over time. Specific topics covered include using consistent pronouns, knowing when to include jargon and buzzwords, considering formality levels with contractions and sentence length, and whether some rule-breaking could match a more casual voice.
The document discusses brand naming strategies and provides guidelines for selecting an effective brand name. It begins by explaining the importance of a brand name in capturing key associations and communicating concisely. Various types of brand names are described such as descriptive, suggestive, and arbitrary names. The document then advises that a good brand name should be short, memorable, distinctive, and avoid negative meanings in other languages. An effective naming process involves defining objectives, generating options, screening, research, and selecting a name that maximizes branding goals. Common mistakes like treating naming as an afterthought are also outlined.
Building a brand takes time and consistency. A brand is built through strategic communication across all customer touchpoints that shapes customer perception and reputation. Key elements that make up a brand's identity include its name, logo, slogan, colors, shapes, symbols and characters. These elements appeal to customers' senses and help them recognize and remember the brand, building loyalty over years. Without solidifying these elements, customers have no way to recall the brand and will not choose it over competitors.
The Complete Guide to Naming Companies & Products Steve Manning
This document provides guidance on developing effective product and company names. It discusses conducting a competitive analysis and refining brand positioning as important first steps. There are four main categories of names: functional/descriptive, invented, experiential, and evocative. Evocative names that convey brand positioning are most powerful but also hardest to get approval for. The document provides examples and discusses strengths and weaknesses of each naming approach. It also outlines a naming process and considerations for developing supporting taglines.
So you want to change the world?
It won't be easy, and it almost certainly won't be quick. But for those who give it everything and don't give up (no matter how hard it gets!), the rewards are greater than you ever imagined.
Here are 5 tips to get you started on your way to entrepreneurial awesomeness!
This document contains terms and conditions for a publication on corporate domination tactics. It states that while efforts were made to verify the accuracy of the content, the publisher assumes no responsibility for errors, omissions, or interpretations. It also cautions readers that the book does not guarantee income and to rely on their own judgment. The document consists of 6 chapters that provide advice on starting a business, including developing a product, choosing a company name, recruiting employees, marketing, building confidence, and setting goals.
[Quiz] Do you work at a high-trust company?Atlassian
The document discusses 10 signs that indicate whether a company has a high-trust culture or not. These include leaders using inclusive language like "we" instead of "I", sharing failures and lessons learned across the company, leaders living the company values, information being open and easy to find, everyone knowing the business focus and performance, executives crowdsourcing strategies, and people feeling comfortable saying "no" to leaders. Exhibiting most or all of these signs suggests a collaborative, creative environment where people can comfortably share ideas, learn from mistakes, and make faster decisions.
This document provides 6 tips for improving communication skills: 1) expand your vocabulary by looking up industry terms you don't know; 2) embrace plain language over excessive jargon; 3) defeat your fear of public speaking through practice and organizations like Toastmasters; 4) improve writing with practice by reading various professional publications; 5) perfect listening skills to glean ideas and prevent conflicts; and 6) developing strong communication skills overall aids career success and advancement.
The document outlines 5 common career mistakes that can cause people to feel "stuck" in their careers:
1. Avoiding confronting change and staying in one's comfort zone instead of embracing new opportunities and risks.
2. Resisting growth and maturity by not continuously learning and developing new skills that could lead to promotions.
3. Having trouble effectively selling oneself and one's ideas to others in a thoughtful, genuine way.
4. Associating with people who do not provide value or ambition to help one's career advance.
5. Not valuing and effectively managing one's time in order to pursue career goals and opportunities.
8 principles of Naming:
first MAKE IT MEMORABLE
second FILL IT WITH MEANING
third SAY IT OUT LOUD
fourth DON’T WAIT TO FALL IN LOVE
fifth LISTEN TO YOUR FEAR
sixth STAND OUT IN A CROWD
seventh TOO MUCH IS NEVER ENOUGH
eight EXPECT ITS STORY TO EVOLVE
Fitting Your Name into Your Brand Architecture.
Most brands fit into one of these architecture categories:
Independent Brands: These stand-alone brands represent every offering and activity of the organizations they represent. Most small businesses create independent brands for the simple reason that they are easier to build, manage, and market. At the same time, many very large organizations also present all their offerings under a single brand. The Red Cross is a good example.
Master-Brands with Parent Driven Brands: Parent driven brands are closely and very visibly tied to the name and credibility of the top level master brand. For example, a nonprofit organization that host a a well known annual fundraiser probably treat the yearly event as a parent-driven brand of the organization. On a larger sale, GE is a master brand with an array of parent-drive brands including GE Energy, GE Aviation, and GE Profile, all connected to the parent brand by the brand name GE. Apple is a master brand that connects the brands for iTunes, iPod, iPhone, and iPad to the master brand through consistent use of the Apple logo.
Why a name is the game: Trancend's guide to brand namingPrathish Nair
The document discusses the importance of brand naming and outlines various strategies and considerations for creating an effective name. An ideal name should strategically position the product, appeal to target customers, imply key benefits, and be legally protectable as a trademark. It should also be pronounceable, memorable, and avoid unintended meanings in other languages. The document provides examples of common naming approaches like acronyms, descriptive names, and names based on founders or locations. It cautions that some brand names have inadvertently had inappropriate translations in other markets.
Less Cow, More Cowbell in Business: The Pink Goldfish Book Executive SummaryStan Phelps
Pink Goldfish is not your ordinary business book. It aims to change the paradigm of how we fundamentally go about positioning our products/services and think about customer experience. Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. This executive summary outlines the Top Five takeaways from the book and the F.L.A.W.S.O.M. framework.
This document provides a guide to building an awesome personal brand in 7 steps:
1. Start thinking of yourself as a brand by defining how you want others to perceive you.
2. Audit your online presence by searching for yourself online and setting up alerts.
3. Secure a personal website to rank higher in search engines.
4. Find ways to produce valuable content for your audience.
5. Be strategic in what you share online to cultivate your brand.
6. Associate with other strong brands to elevate your own brand.
7. Reinvent your brand narrative and story over time to keep your brand fresh.
Everybody offers a different opinion on how to write a resume for the best results. What should you believe? To make things even more complicated, there are many pervasive myths about resume writing that, if you are duped by them, could cost you the interview. This guide of the 5 most common of these myths will help you avoid them and wrote a much stronger and more effective resume.
1. The document provides 10 tips for building a strong LinkedIn profile, including writing in an authentic voice, using a personal tagline and elevator pitch, highlighting skills, explaining experience, distinguishing yourself, asking and answering questions, getting recommendations, and building quality connections.
2. It advises treating your profile like branding by telling a credible story that promotes your skills and knowledge in a natural voice.
3. The tips encourage engaging readers in the first few seconds and helping people find and remember you through searchable sections and a memorable public profile URL.
Similar to 5 branding tips for strong startup names (20)
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
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A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
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2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
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2. First impressions
do matter
Too often businesses stick with
temporary names without
enough thought or they become
too attached to their own ideas.
www.serious.business
@seriousbusiness.agency
3. Kick-off your brand
with the right name
Here’s a list of the 5 top things
to consider when creating a
brand name and be sure you
are on the right path.
www.serious.business
@seriousbusiness.agency
4. Your brand name carries a meaningful part
of your brand’s story.
Names can be:
- Conceptual e.g. Caterpillar.
- Descriptive e.g. Citibank.
- Coined e.g. FedEx.
- Abstract e.g. Google.
5. It should stand out from
competitors’ names, as well as
from other words in a sentence.
This so-called “speech-stream
visibility” lets the eye or the ear
pick out your name from the
rest of a sentence.
6. No more words needed.
The longer, the higher risk that
people automatically start to
abbreviate it through
acronyms which can destroy
the meaning behind it.
7. Your name shouldn’t be a
spelling bee challenge,
especially if you have global
ambition.
Try it out with people from
different cultures to make sure
it can be spell out correctly
and become memorable.
8. You know that moment when
you discover an idea and
everyone in the room gets
excited about it?
Great names do that. They
offer creative opportunities
for storytelling, logo design
or campaigns.
9. quick summary
for the lazy ones
www.serious.business
@seriousbusiness.agency
Meaningful
Different
Brief
Easy to spell & pronounce
Creative potential
10. try it out&
have fun!
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