The document provides five essential tips for creating a strong brand name, emphasizing the importance of making a memorable and meaningful choice that stands out from competitors. It highlights characteristics of effective names, including clarity, ease of pronunciation, and creative potential for storytelling. Businesses are encouraged to test their names with diverse audiences to ensure global appeal and avoid confusion.

1. FOR STRONG
NAMES
BRANDING INSIGHTS BY
hello
my name is
5 BRANDING
TIPS

2. First impressions
do matter
Too often businesses stick with
temporary names without
enough thought or they become
too attached to their own ideas.
www.serious.business
@seriousbusiness.agency

3. Kick-off your brand
with the right name
Here’s a list of the 5 top things
to consider when creating a
brand name and be sure you
are on the right path.
www.serious.business
@seriousbusiness.agency

4. Your brand name carries a meaningful part
of your brand’s story.
Names can be:
- Conceptual e.g. Caterpillar.
- Descriptive e.g. Citibank.
- Coined e.g. FedEx.
- Abstract e.g. Google.

5. It should stand out from
competitors’ names, as well as
from other words in a sentence.
This so-called “speech-stream
visibility” lets the eye or the ear
pick out your name from the
rest of a sentence.

6. No more words needed.
The longer, the higher risk that
people automatically start to
abbreviate it through
acronyms which can destroy
the meaning behind it.

7. Your name shouldn’t be a
spelling bee challenge,
especially if you have global
ambition.
Try it out with people from
different cultures to make sure
it can be spell out correctly
and become memorable.

8. You know that moment when
you discover an idea and
everyone in the room gets
excited about it?
Great names do that. They
offer creative opportunities
for storytelling, logo design
or campaigns.

9. quick summary
for the lazy ones
www.serious.business
@seriousbusiness.agency
Meaningful
Different
Brief
Easy to spell & pronounce
Creative potential

10. try it out&
have fun!
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