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Prepared and presented by :
Muhammad Hesham
Marketing : Session 4 (advertising )
1.Advertising
2.Types of Advertising
3.Advertising Process
+
relationship between :
Marketing Mix & Advertising
Types of Advertising
Reminder
Persuasive
2- Persuasive
3- Reminder
2001 - Life Tastes Good
2000 - Coca-Cola. Enjoy
2003 - Coca-Cola... Real
2005 - Make It Real
2006 - The Coke Side of Life
2009 - Open Happiness
4-Promotion
1- Set Objectives
3- Market Research
4- Segmentation & Targeting
5-Budget
Design Ads
Media
Television
Radio
Newspaper
Magazines
Bill board
Direct
Online
Cinema
8- Set The Timing
Any Questions
Summary
Contact :
Muhammad.hesham7@outlook.com
FB.com/groups/
4th session

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4th session