1. Is Your Small Business Resisting SEO
Come Inside and Read This
©2009, Oracle Digital

2. Some local small businesses throughout Australia seem reluctant to open their
marketing minds to the idea of SEO and Digital Marketing in general. We are not saying
all, because our awesome list of small to medium business clients suggests otherwise,
but some of you are still afraid of investing in SEO. Some of you don‟t think you need
it. Others are worried about ROI. You should read on and make sure you‟re not ignoring
some important trends in your niche and local area.
Here‟s an example of a discussion we had after pitching a local business on our local
SEO services:
“We are the only mob in this area who does what we do. We don‟t need SEO and all
that technical jargon.”
We showed that customer a local business
in the same niche that they hadn‟t noticed.
That supplier didn‟t need our help as they‟d
been investing in SEO already. True, they
weren‟t getting much local business but
what they got from online sales trumped
their competition who wasn‟t leveraging
SEO.
That prospect hadn‟t heard of that
competitor. Because they weren‟t listed in
the local Yellow Pages, they didn‟t think
they could possibly be a big threat.
Do you subscribe to Yellow Pages advertising being the „be all and end all‟? If that‟s all
you‟re doing, you‟re missing the boat on today‟s consumer who often just uses their
Yellow Pages just to boost up the visiting toddlers at the dinner table, to prop a door
open, or to level their wonky coffee table.
Is your site just sitting there in static mode? If you do have the tech savvy to have a
website for your business, it needs to be more than brochure-ware.
We asked the naysayer:
“Have you found your sales have slowed down over the recent months?”
They said had but flippantly chalked it up to the global financial crisis and the fact that
people weren‟t spending money.
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3. We said “Well, hopefully that is the case… ” and we shake hands and smile, of course,
leaving a business card at the counter. We left purely and simply because a mind like
this is not going to be converted in an instant. The sense of ignorance, the lack of
knowledge, and most of all the pride won‟t open their eyes straight away. The joy is,
the benchmark is usually 48-72 hours later when prospects have had a chance to digest
what we‟ve said. We often receive many return calls, from the same business owner
asking for a follow up meeting.
The moral of this story is “store blindness”. Ignorance is bliss until the bank account
runs out! Then it‟s pure agony.
Don‟t fall victim to losing the marketing reality of your business. Be online, maintain
your presence, and execute a multi-faceted online marketing strategy. If you want to
grow and retain your customers, you need to continually push your efforts forward.
Technology is a huge part of that equation. If you‟re not using SEO to your advantage
and you still have a strong presence in your local area, chances are strong that
someone is down the road, off your radar, is and is just inches away from stealing your
thunder and… your customers. Want to talk SEO strategy? Contact us.
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