Re-engagement emails come in all shapes and sizes. Here's an overview of the different styles you can utilize for your own email program.

1. Andrew Kordek
Co-Founder & Chief Strategist
Re-Engagement Emails aka “We Miss
You”
45 Re-Engagement Emails & Their Differences

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Re-engagement Emails
There are many kinds
• Re-engagement emails can take many different forms:
• Former customers who have not purchased in awhile
• Former engagers who have not opened/clicked in awhile
• Former big spenders who have not spent in X time
• Former seasonal spenders who have not taken advantage of new offers
• Lapsed loyalty program members
• Lapsed gifter’s
• People engaged in the email program, but have not bought
• Lapsed online customers who have engaged in a store
• Lapsed email customers who have engaged online
• Heavy openers but are non clickers
• Long time cart abandoners
• Long time browse abandoners
• Once heavy engagers and have reached threshold for non engagement
• Subscribers who has not opened in the first 30 or XX days of signing up for the
program
• Subscribers who have never ever done anything

3. Email Examples Of the Same
Message

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The minimal discount
SL: Get 10% Off – We Miss You!

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The email ending email
SL: The end is near

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The “You Must Open” to get savings
SL: Must open to confirm savings

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The super long code with images that don’t conform
SL: We miss you. Save 20% on hotels!

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Reconnect but you need to sign up.
SL: We Miss You

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The I have never purchased online, but still get a re-
engagement email
SL: We miss you. Take 20% Off a Single Item

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Email value prop re-statement
SL: Open To Continue Subscription +30% Off Inside

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The assumptive re-engage
SL: Hey! It's been a while. Still want to receive Macy's emails?

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The something is new....come back
SL: We'd Love To Welcome You Back To Janie And Jack

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The click to confirm
SL: We Miss You – Come Back!

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The F&F mix in with re-engagement
SL: We Miss You - 25% Off Just For You!

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The praise and come back
SL: We Miss You!

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The I never bought, come back and try us.
SL: We miss you! Here's a $100 reward to come back.

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The don’t forget we have been sending you email re-
engagement with discount
SL: We miss you. Here's 15% off...

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Value prop restatement with the “hey where you been”
message
SL: Hello, Friend. Still There?

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The short window to come back for discount
SL: We miss you, andrew | Come back and save

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The “you have to choose”
SL: We Miss You - Do You Still Want to Receive our Emails?

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The friendly Canadian re-engagement
SL: We want you back. Here’s $15 to prove it.

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The content has nothing to do with getting me to engage
with your brand
SL: We Miss You..

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The best subject line with flattery email
SL: Pssst…Where'd you go?

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The Pictograph leading SL
SL: Still ♥ New York?

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The nice discount to get me email
SL: We miss you!

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The corporate brand and the fact that they “really” miss me
email
SL: WE MISS YOU! Come back for an extra 10% off

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The loaded pre-header
SL: We miss you. Open this to stay on our list

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The associated brand discount limited time email
SL: We Miss You! Here's Proof!

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The dwarfed CTA
SL: We miss you. Can we tempt you back with this?

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The personal letter
SL: Hi Andrew -- Haven't heard from you in a while. Should we stop emailing you?

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The heard? Or ordered from you email.
SL: Here’s an exclusive 50% off deal for the pizza fans we miss most

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The unique I need to chose to my offer
SL: We Miss You! Enjoy A Sweet Indulgent Offer!

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The XX time they sent me a re-engagement email and they
are giving me one last chance.
SL: Last Chance to Redeem Your Exclusive Offer!

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The guilty conscience SL
SL: You've Been Missing Out (And We Miss You)

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The code is obvious I have never bought re-engagement
email
SL: We Miss You! Enjoy 50% Off and Free Returns

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The wordy gamer email
SL: We Miss You – Please Enjoy This Discount on Mac Games

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The cheesy graphics but nerdy good email
SL: A special coupon for a long-time customer we really miss

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The miss your clicks only email
SL: We miss you! Shop again & save big!

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The guilty/tempt you with food
SL: Free Treat because We Miss You

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The “in yo’ face” discount
SL: We miss you - Come back with this special offer

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The straight up
SL: We Miss You ! Come Back & Save 10%!

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The discount/free ship double whammy
SL: Last Chance to Come Back!

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The “humanized” re-engagement
SL: Let’s Catch Up! 20% Off Online

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The hear what you are missing
SL: Back at you with shortcuts, icon packs, and notification badges

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The confirm/rejoin now to get back in
SL: We miss you. Do you still want to hear from us?

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The “from the owners” re-engagement
SL: Corey, We Missed You

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The creative doesn’t match the message email
SL: We've Missed You- Save 30% For Coming Back!

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The “put a banner at the top” email
SL: Corey, We've Missed You

49. “You can either love or hate the
creative or messaging of these
examples, but if you are not
sending these, you are leaving
money on the table” – Andrew
Kordek

50. Thank
You.