Step-by-step process on how to build a strong network in order to find a new job.

1. © 2012 UniProgreso. All Rights Reserved.
4 Steps to Networking
Effectively to Find a Job
Sponsored by Trinity Baptist Church
New York, November 6, 2011

2. © 2012 UniProgreso. All Rights Reserved.
Workshop Agenda
• Why Network?
• Discuss 4 Steps to Effective Networking
– Prepare 30 second introduction
– Prepare what you can give and want from networking
– Practice networking with others and get feedback

3. © 2012 UniProgreso. All Rights Reserved.
3
New Opportunities
• Keep You Top of Mind
• Career Advancement
• Personal Growth
• New Knowledge
Source: http://www.michaelpage.com.cn/ContentArticle/page/8007/title/Benefits-Of-Networking.html
Why Network?

4. © 2012 UniProgreso. All Rights Reserved.
4
And, Increase Odds:
3.6 million open jobs*
80% of open jobs not yet posted!**
1 job posting for every
3 unemployed people in NYC***
Sources:
*Job Openings and Labor Turnover – May 2012 - http://www.bls.gov/news.release/pdf/jolts.pdf
**http://allie8020.hubpages.com/hub/Career-Networking-Tips-Advantages-of-Networking-for-Job-Hunters
***Unemployed per Job Posting, udpated July 2012 - http://www.indeed.com/jobtrends/unemployment
Why Network?

5. © 2012 UniProgreso. All Rights Reserved.
TRUST
person being interviewed and hired
– Can do the job
– Will love the job
– Will be tolerable/enjoyable to work with
5
Why Network?

6. © 2012 UniProgreso. All Rights Reserved.
3 WAYS TO BUILD TRUST
6
Why Network?
Be Endorsed by a
Trustworthy Source
That is why 60% of job offers come from networking
Be Endorsed by a
Trustworthy Person
Is Trusted Because
Person Knows Him/Her

7. © 2012 UniProgreso. All Rights Reserved.
Where to
Meet People
Benefits
That You
Can Give
and Receive
30 Second
Intro and
Listening
Staying
in Touch
7
Effective
Networking
Effective Networking in 4 Steps

8. © 2012 UniProgreso. All Rights Reserved.
• Family, friends, friend's family
and their friends
• Previous co-workers and bosses
as well as company vendors
• Professors, instructors, coaches
• School or community career
office networking list
• University alumni association
• Attend events and groups
– Related to your profession
– Related to your personal
interests (ex: church)
8
Where to Meet People
Source: http://allie8020.hubpages.com/hub/Career-Networking-Tips-Advantages-of-Networking-for-Job-Hunters

9. © 2012 UniProgreso. All Rights Reserved.
9
http://www.meetup.com/nycjobseekers/
http://www.meetup.com/NYC-Marketing-Mixer/
http://www.nten.org
http://www.fwa.org
http://www.sustainabledesigners.org/
Groups and Events Examples

10. © 2012 UniProgreso. All Rights Reserved.
Benefits you can Give and want to Receive:
– Motivation
– Information
(Career and Fun)
– Tips and Ideas
– Other Contacts
– Volunteer Work
– Minimize Barriers
– Job Openings
Network for Mutual Benefit
10
INVEST FOR THE LONG-RUN

11. © 2012 UniProgreso. All Rights Reserved.
30 Second Introduction
11
Write down one or two sentences with the
following key points about yourself:
• First and last name • Target Job Title/Function
• Who would be a good
referral for you and why
• How you can help an
employer meet goals
• How you can benefit the person that you are talking to
(refer to the list you just created)

12. © 2012 UniProgreso. All Rights Reserved.
I’m Sandra Diaz, a Hispanic market expert with over
10 years of experience advising executives at
corporations on how to grow sales and profits by
meeting the unique needs of Latinos.
A good referral for me would be an employee of a
company that markets their products to mothers of
young children or their kids, for example, BuyBuy
Baby, Sesame Street or The Topps Company.
I belong to many professional networks and I’m in the
know about a lot of jobs in marketing and advertising
12
Sandra Diaz - 30 Second Intro

13. © 2012 UniProgreso. All Rights Reserved.
Write Down Your
30 Second Introduction
13

14. © 2012 UniProgreso. All Rights Reserved.
14
Introduce yourself with your first and last name.
Generally people respond with the same information and may ask you a
question, to find out what you do or why you are at the event.
If he/she doesn’t ask a question, then take the lead to ask them.
Hi, I’m
Sandra Diaz.
Nice to meet you.
Hello,
I’m John Smith.
What do you do?
Starting a Conversation

15. © 2012 UniProgreso. All Rights Reserved.
15
The answer to the questions “What do you do?” or
“What brought you here?” is your 30 second introduction.
Ask the same question back and pay attention to the answer.
I am a Hispanic market expert
that advises executives on
how to grow sales and profits
by meeting the unique needs
of Latinos. What do you do?
Answering Their First Question

16. © 2012 UniProgreso. All Rights Reserved.
16
Sometimes, depending on the context, you can answer in
a way that allows you to identify common interests
Hi, I’m
John Smith.
What brought
you here?
I’m a Hispanic market
expert interested in
working with socially-
responsible companies.
This is my first time at
an event for this group.
What brought you here?
Answering Their First Question

17. © 2012 UniProgreso. All Rights Reserved.
• Pay attention to his/her 30 second introduction
– What does he or she do?
– How can he or she benefit an employer or client?
– What motivates him or her?
– What type of referrals is he or she looking for?
• Also understand his/her personal interests
– Does he or she have a family?
– What does he or she enjoy doing with them?
17
Sustaining a Conversation

18. © 2012 UniProgreso. All Rights Reserved.
Sustaining a Conversation
5 THINGS TO GIVE/SHARE AND REQUEST
• How people see their job, career, industry
(likes, dislikes, opportunities)
• Trends and best-practices in an industry
• Best-in-class industry groups and events
• Advice, contacts for career in an industry
• Information about current or future jobs
18

19. © 2012 UniProgreso. All Rights Reserved.
Practice Networking
19

20. © 2012 UniProgreso. All Rights Reserved.
Attitude is Everything
20
Rejection
Public Speaking
Unemployed = Inferior
Nothing in Common
Do Not Trust You
Feel Superior
(or Inferior)
FACE FEAR
(YOURS – THEIRS)
Wasting Time
Obligated to Help
Their Contacts
Will Not Like You
Others Will Take
Advantage

21. © 2012 UniProgreso. All Rights Reserved.
21
Picture Your Success

22. © 2012 UniProgreso. All Rights Reserved.
Three ways to be helpful and stay top of mind:
– Send information related to their needs or interests
– Make invitations to relevant or enjoyable events
– Make introductions to people who can help them
achieve their goals or who share their interests
Before you end the conversation, ask the other
person how they would like to stay in touch
22
Staying in Touch

23. © 2012 UniProgreso. All Rights Reserved.
Where to
Meet People
Benefits
That You
Can Give
and Receive
30 Second
Intro and
Listening
Staying
in Touch
23
Plan to
Attend
5 Events
per Week
Write Down
BenefitsMemorize Your
30 Second
Introduction
Prepare
Questions
Send Information,
Make Invitations and
Introductions
Keep Record of
the People You
Have Spoken To
Celebrate Successes
and Share Lessons
Learned with Others
Understand
Fears and
Picture Your
Success
Effective
Networking
Create Weekly Networking Plan