The document discusses the issues with cotton production, particularly the use of child labor and toxic pesticides in Uzbekistan. It proposes an alternative brand that uses organic cotton picked by well-paid adults in India and operates a carbon neutral factory. The goal is to raise awareness of modern slavery in the cotton industry and give consumers a more sustainable clothing option.

1. God save the Green
The object of desire
4 major reasons
this street wear
brand could change
lives.

2. Cotton is the dirtier industry
Uzbek girl forced to pick cotton in karakalpak-2010
Half of world's cotton production is
harvested by the children of Uzbekistan
who are forced to do so by the regime
instead of being at school.

3. Your body absorbs pesticides
Aldicarp is a commonly used cotton
pesticide. A single drop of aldicarp
absorbed through the skin can kill an
adult. Cotton pesticides so toxic that
they were banned under the Soviet
regime are still being used in Uzbekistan.
Uzbekistan is the world’s second largest
cotton exporter.

4. The effects of pesticides on
children
Cotton pesticides can prevent individual
nerve cells from communicating with
one another. Effects also include
impaired memory, severe depression,
disruption of the immune system,
paralysis and death. Yet these children
are forced to pick the cotton without
any protection and no drinking water
for their long workday. Drinking the
improper irrigation water.

5. Water
To produce a teeshirt = +/- 500 gallons of
water or 2600 liters. No wonder it's
production has dried up the Aral sea.
View the 7min video done by The environmental
Justice Fundation on Uzbek's cotton.
http://www.youtube.com/watch?v=3n39T35Ia_4

6. My brand
The cotton I will
use is picked by
well paid adults in
India. It is neither
harming their
health nor will it
harm yours.

7. A carbon neutral factory
The production line is carbon neutral as
it produces their own energy, recycles
and clean 90% of their used water.
Watch supermodel/activist Lily Cole visit the factory
and the cotton felds that produce the cotton I will
use. Filmed by The Environmental Justice Foundation.
http://www.youtube.com/watch?v=bljDg7Vyons

8. Stop participating in modern
slavery
Stay a victim or drop your chains by
stopping victimize childrenand get
involved in the styling of your clothes.

9. Have your say by joining the
tribe
Why continue letting yourself convinced
about what to wear by the fashion
industry as they make you spend your
money and involves you in the
destruction of the environment and
slavery by making you feel that you
never have enough.
Join the tribe and have your say about
what you want to wear.

10. About MLLA
A few years ago, I got to know about the
involvement of a skateboard brand into
sustainability on facebook . I later tried
still through facebook to contact the
famed environmentalist to whom this
brand belongs and ended up being
commissioned to produce a few teeshirts
designs for his eco-responsible brand.
I wanted to join the green wagon so I
created this brand as this is a truly noble
way to earn my keep and give back
something positive in the lives of
children as well as for us

11. My vision
This campaign on is my way to organize
a tribe, send the signal towards risk
averse banks and buyers. A signal to the
leaders of the fashion world who are
imposing on you new desires all the
time. There was a time were objects and
clothes were made to last, there were
things that we longed for and clothes
that followed us in many episodes of our
life. Sustainability+emotions = Objects of
desire. Less is more !
Let's take the opportunity to decide
ourselves what we want to wear !

12. How do yo get involved ?
Buy limited editions specially made for
this campaign to launch a frst collection
of printed teeshirts and sweatshirts.
Share the news around you and involve
your network and friends.
If there is more money than my goal I
would like to go to Uzbekistan to
photography the situation there.
http://www.kisskissbankbank.com/en/projects/god-save-
the-green-the-object-of-desire

13. Want to know more ?
Through my research for an easy vegetal replacement to
cotton I did not fnd yet anything really exciting but false
good ideas...
What is left at the moment is recycled wool and real
organic cotton from India.
The second phase of my plan is to create sweaters trough a
factory who produce recycled wool which is a
revolutionary patented technique that will preserve our
health as the dying and others pesticides "outgased"
already a lot of their chemicals in their previous life and it
could save many lambs and sheep which means also so less
pollution.
Wool : cruel business :
http://www.peta.org/issues/animals-used-for-clothing/wool-industry.aspx

14. Some false good ideas
PET : (recycled plastic bottles to make polar yarn) :
causes disturbances to our endocrine system. (see article
from US National Library of Medicine. :
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2702426/)
Hemp:
fbers are (far as my research have shown) only coming
from china. So it has a bad carbon foot print unless they do
reduce their polluting. Not quite there yet. Not reliable in
term of transparency neither.
Soy :
is not in the question as with its mega plantation is
harming indigenes in Brasil who were still living in the
amazon forest. They fed to favelas and countless are
dying. Soy kills and violates human rights.
http://worldinfo.org/2012/01/food-for-thought-soybean-endangers-brazil-amazon-rainforest/
Bamboo:
Not so green as the process involves a lot of chemicals.

15. LINKS
Links :
http://www.linkedin.com/in/iammlla
http://mlla-mariella.tumblr.com/
http://worldinfo.org/2012/01/food-for-thought-soybean-endangers-brazil-amazon-rainforest/
Source of inspiration: http://youtu.be/6eD2uvkEJJY?t=12m34s
Keith Haring and teeshirst as a vehicule for thoughts and ideas to a wider audience