Medimix is the second largest Ayurvedic soap brand in India, introduced in 1969. It contains extracts from 18 potent herbs and was initially positioned as a medicinal soap prescribed by doctors for skin diseases. The brand name combines "Medicine" and "Mix" to reference its medicinal properties. Medimix is unique for revealing all ingredient names on its packaging. It targets youth, children, older adults, and women of all ages, particularly those interested in herbal skin remedies. The soap is sold through medical shops, supermarkets, e-tailers and Ayurvedic clinics, with pricing varying by soap size. Promotions include online, print, television, and direct mail advertising.

1. MEDIMIX
HIMANSHU JAIN
913003

2. INTRO..
 Medimix is the second largest Ayurvedic soap brand
in the country & take pride in its herbal heritage.
 Medimix was born in 1969 by a virtually unknown
company Cholayil .
 It had 18 herbs in it and was positioned as a
curative/medicinal soap. The brand was even
prescribed by doctors for skin diseases.
 The name Medimix was derived by combining
Medicine + Mix . Because of its quality and
medicinal properties.
 Medimix is the only brand which reveals all the name
of its ingredients in the packaging.

3. 4 P’S OF MARKETING

4. PRODUCT LINE

6. MEDIMIX CLASSIC SOAP
Features
1. Effective for Everyday
Skin Problems
2. Discover freedom from
pimples, body odour and
skin infections
3. Basic Cleaning,
Antiseptic, Whitening,
Slimming
4. Its rich lather is enriched
with the extracts of 18
potent herbs.

7. TARGET AUDIENCE
 Youth
 Childrens
 Old citizens
 Girls and women of
all ages.
 All which is curious
about skin related
diseases.
 Those people who
can afford to buy
medimix.

8. SEGMENTATION
Demographic segmentation:
 Gender: Females & males
 Income: Middle class

9. PLACE
 It depends on the
person’s lifestyle and
social group in which
he/she belong.
 Ayurvedic herbal clinic.
RETAILERS:
 Medical shops.
 Supermarket.
 E-tailers.

10. PRICE
Manufacturing cost-
 Small soap-Rs.3
 Medium soap-Rs.6
 Large soap-Rs.10
 Small size soap-Rs.10
 Medium Size Soap- Rs.21
 Large Size Soap-Rs.33
MRP-

11. PROMOTIONS
 On line
advertising
 Direct mailing
 Newspapers
 TV ads.