Unilever is one of the world's largest packaged goods companies operating in many countries. In the late 1990s, it streamlined its vast portfolio and focused on brands like Dove. Dove soap was launched in 1955 containing a patented mild cleansing ingredient positioned as a beauty bar that moisturizes skin unlike drying regular soap. Advertisements showed cream being poured into the bar. A dermatologist study found Dove dried and irritated skin less than other soaps, leading Unilever to aggressively market Dove and gain over 24% of the market by 2003. Dove has since expanded into body wash, hand wash, face care, hair care, deodorant, and body lotions.

1. Presented By:- MD. KASHIF UR RAHMAN ANSARI. PGPBM (Retail Management) PRESENTATION ON DOVE. SOAP

3. Introduction Unilever was arguably the world's first packaged goods manufacturer It is still one of its biggest companies with operations in every corner of the globe. Unilever's foods business is the world's third largest after Nestle and Kraft. In the late 1990s, the group initiated a strategy to prune its vast portfolio which then numbered literally thousands of different brands.

5. Dove soaps Dove Body wash Dove hand wash Dove face care Dove Tools Dove hair care Dove deodorant Dove body lotions

6. In 1955, Dove soap was launched in US. Dove contained a patented, mild cleansing ingredient, into the soap category. It was positioned - then and now - as a "beauty bar" with one-fourth cleansing cream that moisturizes skin while washing as opposed to the drying effect of regular soap. Advertisements reinforced the message by showing the cream being poured into the beauty bar. In 1979, the phrase "cleansing cream" was replaced with "moisturizer cream". In 1979, a Pennsylvania dermatologist showed that Dove dried and irritated skin significantly less than ordinary soaps, based on which Unilever started aggressive marketing and won more than 24% of the market by 2003.

7. stearic acid coconut acid sodium tallowate water sodium isethionate sodium stearate sodium chloride tetrasodium EDTA trisodium BHT titanium dioxide Sodium benzene sulfonate.

8. Dove All Day Body Wash gives you soft, smooth skin all day so you can truly enjoy your shower and feel great in your skin throughout the day. Dove's special all-day formula contains hydrating emollients that sink into your skin to moisturize as it cleans so your skin feels soft, smooth, and supple all day long.

9. Internal competitor LUX Lifebuoy Rexona External competitor Camay Royal Pears

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