This document outlines a partnership between Wix and Manchester City FC to promote Wix's offerings through a viral online soccer game. The game allows users to choose a Manchester City player avatar, goalkeeper opponent, and stadium to kick the ball in to score points. Users can invite Facebook friends and earn more points. In-game ads promote Wix's website building platforms. The partnership aims to inform, engage, and convert Manchester City's large global fan base into Wix users through this fun, sharable game with prizes including custom Manchester City shoes. The total estimated costs are $39,000.

1. #EveryGoalMatters

2. Wix’s & Manchester City’s
Partnership
Challenges:
Informing Manchester City’s Fan Base of Wix & its offerings
Getting Manchester City’s Fan Base to engage with Wix
Mobilizing Manchester City’s Fan Base to become Wix users

3. Let’s Start with the Prize...
Converse custom-made Manchester City branded shoes
Three pairs only, collector’s item with Aguero’s signature
First winner gets to meet Aguero and snap a photo of them
wearing matching shoes
Ties in nicely with All Star revival and “sneakers madness” on
social media (Instagram)
Tangible prize

4. Facebook, Twitter & Instagram
Campaign (EN, ES)

5. A Simple & Fun
Browser & Mobile Game

7. Game’s Layout
Log in via Facebook
Choose Avatar
(Manchester City Players or Yourself)
Avatar dressed in Manchester City uniform
Choose goalie
(From biggest rival teams: Manchester United etc)
Choose audience
(friendly / hostile)
Weather changes from session to session
Stadiums change from session to session (Etihad + 2 others)

8. Game’s Layout
Adjust kick’s direction
Adjust strength
(how hard you kick the ball)
Kick to score
Each player gets 3 sessions with 5 attempts to score,
You get different score based on the complexity
of the goal (100-300 points) If you kick the ball into
the audience and hit a fan you lose score

9. The Viral Element
Game’s over - what’s next?
Player sees his total score and gets an immediate
chance to invite FB friends to play the game.
The invitation goes on their FB friend’s wall.
The incentive: Every invitation sent grants
the player an additional 50 points
If the friend accepts the invitation and plays
the game you get one more session (=5 more kicks)
Every time a player logs in they see their new
total score and a chart with the 10 leading players

10. The Wix Factor
In-game advertising:
A billboard with rotating ads for Wix.com
Ads rotate and change every few seconds
Ads are clickable and redirect to relevant Wix gateways
(general, photography, music, restaurants).

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13. Costs
Game development - 8K
(based on quotes from game developers)
PPC campaigns on Wix FC and MCFC channels
(2 weeks, 2 creatives):
Facebook ads (EN/ES) targeting the UK,
Europe and Latin America, 3M fans - 28K
Twitter ads (EN) - 1K
Prizes:
we (strongly) believe Converse will provide the shoes for free.
Return flight + accommodation for winner: 2K