1. Social Media Readiness Quiz
19 questions you must ask yourself before
launching a social media effort at your company
"How regulated is your company?"
"Are you a fairly ‘siloed’ organization? / Do you share results across teams?"
"Do you have strong client satisfaction scores?"
"Does marketing have a seat on your senior leadership team?"
"Do you have advocates or a pre-existing community?"
"Do you have a shared vision and commitment to the client?"
"Are you a smaller company within a bigger company?"
"Does your company have clearly defined goals?"
"Does your company have lots of internal processes/controls/reviews?"
"Is your staff empowered to make decisions?"
"Do you have lots of marketing/product content available?"
"How much control does marketing have over your website / how easy is it to add content?"
"Do you have staffing available to support your social media efforts?"
"How many senior leaders at your company engage in social media for their personal use?"
"Are employees allowed to use social media at work?"
"Do senior leaders understand the significance of social media and that it’s not a fad?"
"How connected or fragmented are your systems? How easy is it to integrate into your IT systems?"
"Does your organization have clearly defined targets?"
"How effective is your existing marketing tracking and reporting?"
© 2012 Tammy R. Nelson, Brenda Haines and Jill Fochs