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Vulcan Industries, a division of Ebsco
- 1. your partner in merch andis ing e xcellence
- 2. he M arketplace in t a tiv it y Cre Success in the retail market- place ultimately depends on the consumer’s in-store experience. How your product is displayed and positioned in the marketplace is an integral part of an effective go-to-market strategy. Ensuring that this piece of your overall marketing mix delivers results is where Vulcan Industries can help. Our experience in working with many of the country’s largest retailers and packaged goods companies can help you develop the appropriate display marketing solution for your product. Our 60 years of experience in developing creative merchandising programs for a diverse list of products and clients ensures you the experience and core competencies necessary in making your marketing election. We deliver full turn-key solutions controlled at the source.
- 3. Vulcan Industries providessolutions for all of your in-store marketing needs: In-line • Freestanding • Specialty • ce ellen g exc n disin cha n mer er i p a rtn your
- 4. Great results beginwith great ideas. Our designers use the following programs to The Vulcan Industries design department uses bring clients’ ideas to life: the latest software to provide 3-D renderings of our clients’ in-store merchandising solutions. • 3D Studio Max This process allows clients to customize prod- • Photoshop ucts for the intended environment and provides • Illustrator conceptual real-world views of how products will • InDesign appear in the store. • Quark Express
- 5. Input and teamworkfrom both engi- neers and designers ensures that Vulcan Industries develops the highest qual- ity, most cost-effective merchandising solution. Upon completion of the design, our engineers fully develop the working engineering drawings and assemble a fully functional prototype. The engineers then determine which materials and pro- duction techniques will most efficiently bring the design to life. Thorough knowledge of merchandis- ing production enables our engineers to develop a prototype that uses the highest-quality materials and production techniques while still maintaining cost- effectiveness.
- 6. We not onlydesign the fixture, but we design the manufacturing process to fit each job as well. Thorough planning enables us to cut costs and save time and material through smooth equipment changeovers, recycling and visual organization. Vulcan Industries manufacturing has imple- mented 5S initiatives for clean and produc- tive work areas. Our capabilities include: • Shearing • Fabrication • Tube • Wire CNC Manufacturing Equipment • Welding • Turret • Powder Coating • Laser • Vacuum Form/SS • Robo-Mac Wire Bender • Assembly and Packing • Press Breaks • Shipping • Schlatter • Warehouse • Jig Spot Welder • In-house Powder Coating and • Robotic Welders Metal Finishing • Plastic Manufacturing • Heat Bending • 3 Station Vacuum Forming • In-house Tooling and Design • Silk Screening Capabilities
- 7. An important processin providing full mer- Vulcan Industries assures accuracy and track- chandising solutions is having the infrastructure ing of all finished goods and warehouse inven- to support the program’s logistical needs. Vul- tory through bar-coding technology and wireless can Industries has the established procedures scanning of inventory. We utilize Electronic Data and departments to ensure that your program’s Interchange (EDI) as requested by our clients to details and requirements are carried out beyond obtain and communicate information relevant to just the manufacturing process. project logistical needs. We pair you with a project manager familiar Managing the process after manufacturing is with the project and trade-class. The project an important step that we build into our overall manager acts as your internal point person, services. available at any time to answer questions or facilitate requested changes.
- 8. www.vulcanind.com 300 Display Drive | Moody, Alabama 35004 Phone: 205.640.2400 | 888.444.4417 Sustainability Vulcan Industries is a leader in manufacturing Vulcan Industries’ paint wash system uses low phos- permanent point-of-purchase displays, fixtures and phate, low temperature chemicals that eliminate the shelf-management solutions. Our in-house design, en- need to “dump” wash holding tanks, significantly reduc- gineering and manufacturing teams deliver these three ing water consumption and waste water treatment. basic core competencies essential for all brand display Current wash chemicals operate at a lower temperature marketing programs. than previous treatments, providing a 30 percent reduc- tion in natural gas consumed. Located near Birmingham, Ala., Vulcan Industries serves a diverse customer base of brand marketers, Vulcan Industries uses a high-efficiency air compres- creative agencies and retailers. sor with variable flow that reduced our air electrical consumption by 45 percent annually. We have further Vulcan Industries is a division of EBSCO Industries, reduced our electrical consumption by installing high- Inc., a multi-national company, service and manufac- efficiency lighting in our manufacturing facility as well turing conglomerate at work in 23 countries worldwide. as occupancy scanners to control lighting usage. Vulcan Industries is EBSCO’s oldest manufacturing division, and was a catalyst to EBSCO’s early growth. All steel, stainless steel, copper and aluminum drop, scrap and waste as well as corrugated waste are col- lected for recycling. Empty chemical drums and totes are returned to vendors for recycling. All welding cooling water comes from wells on-site and is classified as “non-contact” by the EPA. All waste water from paint system is treated on site and conforms to Alabama Department of Environmental Management (ADEM) standards. After treatment, water is dis- charged to septic fields on site. Surrounding monitoring wells are sampled and tested monthly.