Most people struggle to provide an answer to this SEO question. What differentiates a 301 redirect from a 302 redirect? I sincerely hope this helps.

1. 30
1
302
Which is
Better?
Kowsalya
Sivakumar
@Kowsalya
Sivakumar

2. 301 REDIRECTS
A 301 redirect is a permanent redirect, which means that the old URL
has been permanently moved to the new URL.

3. • If you want to transfer a page or website permanently to
a new URL.
• when you want to merge multiple URLs pointing to the
same content into a single URL.
• when you wish to transfer your website to a new
domain.
• When you wish to divert traffic to your website's www
version from a non-www version (or vice versa).
WHEN SHOULD WE USE 301 REDIRECTS?

4. 302 REDIRECTS
A 302 redirect is a temporary redirect, which means that the old
URL has been temporarily moved to the new URL.

5. WHEN SHOULD WE USE 302 REDIRECTS?
• When you want to temporarily redirect traffic from one URL to
another, and you expect the old URL to be used again in the
future.
• When you want to conduct A/B testing on your website by
redirecting a small percentage of visitors to a different version of
a page.

6. WHICH ONE IS THE BEST 301 VS 302 REDIRECTS

8. 301 redirects may not boost the rankings
of your web pages,
but they can ensure that both Google and search users
are directed to the
content you want them to find.
301 REDIRECTS DO NOT HARM SEO PERFORMANCE
OR REDUCE THE “PAGERANK” METRICS

9. Thank
You
Kowsalya Sivakumar
@Kowsalya Sivakumar
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