3 Steps To Make Your Lifecycle Emails Soar

•

17 likes•424,531 views

Want to increase your conversions? These three steps will give you a framework for approaching lifecycle emails so that you can automate your email marketing and increase your conversions.

Technology

5steps to
3
make YOUR
THINGS

lifecycle
YOU DIDN’T
KNOW

emails SOAR
YOU DIDN’T
KNOW
ABOUT EMAIL
MARKETING
Tuesday, 2 April 13

WHat is
lifecycle
email?

Tuesday, 2 April 13

lifecycle emails =
THE SWEET SPOT

NEWSLETTERS TRANSACTIONAL
E.g. “Father’s day specials” E.g. “I forgot my password”

send targeted ‘marketing’ messages
based on what users do
Tuesday, 2 April 13

NEWSLETTERS VS TRANSACTIONAL

TWICE
as effective

52%
20%
AVG. OPEN RATES
Tuesday, 2 April 13

PLUS, THEY’RE AUTOMATED

THEY WORK...

...EVEN WHILE

YOU’RE HERE
Tuesday, 2 April 13

3
TIPS TO get
YOU STARTED
Tuesday, 2 April 13

1

UNDERSTAND
YOUR FUNNEL
Tuesday, 2 April 13

Q: where is the

BIGGEST
DROP OFF?
Tuesday, 2 April 13

FACT:

90% of people abandon
somewhere before purchasing

Tuesday, 2 April 13

funnel
step 1

TRACK AND ASK
so you can
UNDERSTAND
YOUR CUSTOMERS

GET THEIR EMAIL

Tuesday, 2 April 13

funnel
step 2

most OF THEM WILL
ABANDON
later in the funnel
Tuesday, 2 April 13

...so SEND THEM AN EMAIL

STRIKE WHILE
THE IRON IS HOT

Tuesday, 2 April 13

think HOURS / DAYS

not
weeks / months

Tuesday, 2 April 13

2 BUT WHAT DO YOU SEND?

KEEP
Tuesday, 2 April 13
IT SIMPLE

000,000,000,000,000,000,000
000,000,000,000,000,000,000
000,000,000,000,000,000,000
294,000,000,000
000,000,000,000,000,000,000
000,000,000,000,000,000,000
EMAILS ARE SENT EVERY DAY
000,000,000,000,000,000,000
000,000,000,000,000,000,000
000,000,000,000,000,000,000
000,000,000,000,000,000,000
Tuesday, 2 April 13

so you better email your customers...

SOMETHING
THEY WANT

Tuesday, 2 April 13

Average
person

72
EMAILS PER DAY

Tuesday, 2 April 13

write a great email by
ANSWERing
QUESTIONS

CASE
STUDY

Tuesday, 2 April 13

DON’T MAKE
THEM THINK!

Tuesday, 2 April 13

HAVE A
SINGLE
cALL TO ACTION

Tuesday, 2 April 13

3 BUT IS IT WORKING?

TRACK
CONVERSIONS
Tuesday, 2 April 13

opens & clicks
are cool

but not tracking
conversions
is like jumping...
Tuesday, 2 April 13

...WITHOUT A
PARACHUTE!
Tuesday, 2 April 13

CASE
STUDY

TEST YOUR CTA against conversions
Tuesday, 2 April 13

TESTING ISN’T JUST FOR LANDING PAGES

100%+ FLIGHTFOX increased their
funnel conversions

Tuesday, 2 April 13

So remember
1. understand your funnel
(find the biggest drop-off and
send a follow-up email)

2. keep it simple
(Have a single cta)

3. track conversions
(not just clicks)

Tuesday, 2 April 13

WANT MORE?
READ THE full flightfox CASE STUDY
AND
SUBSCRIBE
one blog post per week, no spam!

Tuesday, 2 April 13

I’m CHRIS
HEXTON
Co-Founder / CEO VERO
@chexton
chris@getvero.com

Tuesday, 2 April 13

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3 Steps To Make Your Lifecycle Emails Soar

1. 5steps to 3 make YOUR THINGS lifecycle YOU DIDN’T KNOW emails SOAR YOU DIDN’T KNOW ABOUT EMAIL MARKETING Tuesday, 2 April 13

2. WHat is lifecycle email? Tuesday, 2 April 13

3. lifecycle emails = THE SWEET SPOT NEWSLETTERS TRANSACTIONAL E.g. “Father’s day specials” E.g. “I forgot my password” send targeted ‘marketing’ messages based on what users do Tuesday, 2 April 13

4. NEWSLETTERS VS TRANSACTIONAL TWICE as effective 52% 20% AVG. OPEN RATES Tuesday, 2 April 13

5. PLUS, THEY’RE AUTOMATED THEY WORK... ...EVEN WHILE YOU’RE HERE Tuesday, 2 April 13

6. 3 TIPS TO get YOU STARTED Tuesday, 2 April 13

7. 1 UNDERSTAND YOUR FUNNEL Tuesday, 2 April 13

8. Q: where is the BIGGEST DROP OFF? Tuesday, 2 April 13

9. FACT: 90% of people abandon somewhere before purchasing Tuesday, 2 April 13

10. CASE STUDY Tuesday, 2 April 13

11. funnel step 1 TRACK AND ASK so you can UNDERSTAND YOUR CUSTOMERS GET THEIR EMAIL Tuesday, 2 April 13

12. funnel step 2 most OF THEM WILL ABANDON later in the funnel Tuesday, 2 April 13

13. ...so SEND THEM AN EMAIL STRIKE WHILE THE IRON IS HOT Tuesday, 2 April 13

14. think HOURS / DAYS not weeks / months Tuesday, 2 April 13

15. 2 BUT WHAT DO YOU SEND? KEEP Tuesday, 2 April 13 IT SIMPLE

16. 000,000,000,000,000,000,000 000,000,000,000,000,000,000 000,000,000,000,000,000,000 294,000,000,000 000,000,000,000,000,000,000 000,000,000,000,000,000,000 EMAILS ARE SENT EVERY DAY 000,000,000,000,000,000,000 000,000,000,000,000,000,000 000,000,000,000,000,000,000 000,000,000,000,000,000,000 Tuesday, 2 April 13

17. so you better email your customers... SOMETHING THEY WANT Tuesday, 2 April 13

18. Average person 72 EMAILS PER DAY Tuesday, 2 April 13

19. write a great email by ANSWERing QUESTIONS CASE STUDY Tuesday, 2 April 13

20. DON’T MAKE THEM THINK! Tuesday, 2 April 13

21. HAVE A SINGLE cALL TO ACTION Tuesday, 2 April 13

22. 3 BUT IS IT WORKING? TRACK CONVERSIONS Tuesday, 2 April 13

23. opens & clicks are cool but not tracking conversions is like jumping... Tuesday, 2 April 13

24. ...WITHOUT A PARACHUTE! Tuesday, 2 April 13

25. CASE STUDY TEST YOUR CTA against conversions Tuesday, 2 April 13

26. TESTING ISN’T JUST FOR LANDING PAGES 100%+ FLIGHTFOX increased their funnel conversions Tuesday, 2 April 13

27. So remember 1. understand your funnel (find the biggest drop-off and send a follow-up email) 2. keep it simple (Have a single cta) 3. track conversions (not just clicks) Tuesday, 2 April 13

28. JUST START Tuesday, 2 April 13

29. WANT MORE? READ THE full flightfox CASE STUDY AND SUBSCRIBE one blog post per week, no spam! Tuesday, 2 April 13

30. I’m CHRIS HEXTON Co-Founder / CEO VERO @chexton chris@getvero.com Tuesday, 2 April 13

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