The document outlines the importance of lifecycle emails in marketing, highlighting their effectiveness compared to traditional newsletters. It provides three key tips for optimizing email strategies: understanding customer funnels, keeping messages simple with a clear call to action, and tracking conversions. The goal is to engage customers effectively based on their behaviors and improve overall conversion rates.

1. 5steps to
3
make YOUR
THINGS
lifecycle
YOU DIDN’T
KNOW
emails SOAR
YOU DIDN’T
KNOW
ABOUT EMAIL
MARKETING
Tuesday, 2 April 13

2. WHat is
lifecycle
email?
Tuesday, 2 April 13

3. lifecycle emails =
THE SWEET SPOT
NEWSLETTERS TRANSACTIONAL
E.g. “Father’s day specials” E.g. “I forgot my password”
send targeted ‘marketing’ messages
based on what users do
Tuesday, 2 April 13

4. NEWSLETTERS VS TRANSACTIONAL
TWICE
as effective
52%
20%
AVG. OPEN RATES
Tuesday, 2 April 13

5. PLUS, THEY’RE AUTOMATED
THEY WORK...
...EVEN WHILE
YOU’RE HERE
Tuesday, 2 April 13

6. 3
TIPS TO get
YOU STARTED
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7. 1
UNDERSTAND
YOUR FUNNEL
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8. Q: where is the
BIGGEST
DROP OFF?
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9. FACT:
90% of people abandon
somewhere before purchasing
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10. CASE
STUDY
Tuesday, 2 April 13

11. funnel
step 1
TRACK AND ASK
so you can
UNDERSTAND
YOUR CUSTOMERS
GET THEIR EMAIL
Tuesday, 2 April 13

12. funnel
step 2
most OF THEM WILL
ABANDON
later in the funnel
Tuesday, 2 April 13

13. ...so SEND THEM AN EMAIL
STRIKE WHILE
THE IRON IS HOT
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14. think HOURS / DAYS
not
weeks / months
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15. 2 BUT WHAT DO YOU SEND?
KEEP
Tuesday, 2 April 13
IT SIMPLE

16. 000,000,000,000,000,000,000
000,000,000,000,000,000,000
000,000,000,000,000,000,000
294,000,000,000
000,000,000,000,000,000,000
000,000,000,000,000,000,000
EMAILS ARE SENT EVERY DAY
000,000,000,000,000,000,000
000,000,000,000,000,000,000
000,000,000,000,000,000,000
000,000,000,000,000,000,000
Tuesday, 2 April 13

17. so you better email your customers...
SOMETHING
THEY WANT
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18. Average
person
72
EMAILS PER DAY
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19. write a great email by
ANSWERing
QUESTIONS
CASE
STUDY
Tuesday, 2 April 13

20. DON’T MAKE
THEM THINK!
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21. HAVE A
SINGLE
cALL TO ACTION
Tuesday, 2 April 13

22. 3 BUT IS IT WORKING?
TRACK
CONVERSIONS
Tuesday, 2 April 13

23. opens & clicks
are cool
but not tracking
conversions
is like jumping...
Tuesday, 2 April 13

24. ...WITHOUT A
PARACHUTE!
Tuesday, 2 April 13

25. CASE
STUDY
TEST YOUR CTA against conversions
Tuesday, 2 April 13

26. TESTING ISN’T JUST FOR LANDING PAGES
100%+ FLIGHTFOX increased their
funnel conversions
Tuesday, 2 April 13

27. So remember
1. understand your funnel
(find the biggest drop-off and
send a follow-up email)
2. keep it simple
(Have a single cta)
3. track conversions
(not just clicks)
Tuesday, 2 April 13

28. JUST
START
Tuesday, 2 April 13

29. WANT MORE?
READ THE full flightfox CASE STUDY
AND
SUBSCRIBE
one blog post per week, no spam!
Tuesday, 2 April 13

30. I’m CHRIS
HEXTON
Co-Founder / CEO VERO
@chexton
chris@getvero.com
Tuesday, 2 April 13