This document provides a worksheet to define the key details for a new service or product offering, including what the service/product is called and what problem it solves for clients. The worksheet prompts the user to describe what is included in the service, any special features or options, how clients can access and purchase the service, and the cost. Filling out the form ensures all essential information is defined to clearly market and deliver the new offering to clients.

1. erineflynn.com
SERVICE PAGE
WORKSHEET
(Fill out a sheet for each service/product)
What service/product are you offering?
What’s it called? What does it do?
How does it solve your client’s problem?
Be specific—just don’t make any guarantees you can’t deliver.
What’s included?
Does it have any special features? Do they get an e-book and a Skype session? A Skype
session every week for a month?

2. erineflynn.com
Are there any options?
Can they order a 30 minute session or an hour-long session? Can they exclude or add-on
services?
How do they get it?
Will it be downloadable immediately after payment? Mailed to them?
What does it cost?
Is it all paid for at once, or are there payment plans?
How do they purchase it?
A “buy now” button? Email you?