Softchoice is a marketing company that helps people make choices about technology and uses it creatively. The company allows its employees to draw, write, and teach others every day to help people use technology in creative ways.
Science and the Public: Why Every Lab Should TweetChristie Wilcox
“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be better understood by the general public, policy-makers, funders, and, even in some cases, other scientists?”
-Alan Alda
This presentation covers the social media landscape in Australia and how it is impacting businesses and provides insights into how to build a sociall enabled business. If you want to talk more about what we can do for your business, get in touch at info@inlight.com.au
This document discusses how to take control of your online presence through social media. It covers the basics of LinkedIn, Facebook, and Twitter and encourages the reader to answer five key questions: why they should be online, what they have to say, who they are trying to reach, how to find them, and how to connect and engage. The document provides tips on creating a consistent online profile across platforms and making yourself more "googleable" to increase your online presence.
This document provides recommendations for a social media action plan for the Vermont Partnership for Fairness & Diversity (VPFD). It outlines goals around increasing donations, expenses, email signups and customer satisfaction. It recommends following social trends, keywords, influencers and competitors relevant to VPFD's mission. Priority tools include Google Analytics, Facebook, LinkedIn and YouTube. Goals are to gain customer insights through social media conversations and increase awareness and thought leadership. Progress will be measured using analytics from websites, Facebook and other online listening tools.
Reaching the Unreachables. Novel Ways of Reaching Millennial Men. ad tech 2015Captive Media Ltd
Captive Media Founder and CMO gives a data-laden and startling overview of just how problematic reaching young male audiences has become with most mainstream media - especially TV and on-line. He talks particularly about the new psychology of the Millennial or Gen Y male, how they 'trade' their attention, and the imperative for advertising which reaches and speaks to them in their own terms
What's Hot This Winter: Holiday Gifts to Warm up your StockingsAlterian
By monitoring the conversation on social media, we compiled an extensive list of great holiday gifts depending on the category consumers are shopping in (electronics, toys, books, etc.) or their relationship to the gift recipient (husband, mother, sister, etc.).
In this presentation, we dive into the social media dialogue and find out if Microsoft Kinect is living up to its pre-release buzz. Does the iPad continue to be a must-have commodity this holiday season and what is at the top of consumers' list in the toys, gaming, books & music departments?
Measuring The Impact Of Social Media - Open Governement & Innovations Confere...serengeticommunications
This presentation was given at the Open Government & Innovations conference held in Washington DC on 7/22/09. This presentation covers objectives of measuring Social Media efforts that companies & the government face. For more information visit: http://www.serengeticommunications.com
Softchoice is a marketing company that helps people make choices about technology and uses it creatively. The company allows its employees to draw, write, and teach others every day to help people use technology in creative ways.
Science and the Public: Why Every Lab Should TweetChristie Wilcox
“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be better understood by the general public, policy-makers, funders, and, even in some cases, other scientists?”
-Alan Alda
This presentation covers the social media landscape in Australia and how it is impacting businesses and provides insights into how to build a sociall enabled business. If you want to talk more about what we can do for your business, get in touch at info@inlight.com.au
This document discusses how to take control of your online presence through social media. It covers the basics of LinkedIn, Facebook, and Twitter and encourages the reader to answer five key questions: why they should be online, what they have to say, who they are trying to reach, how to find them, and how to connect and engage. The document provides tips on creating a consistent online profile across platforms and making yourself more "googleable" to increase your online presence.
This document provides recommendations for a social media action plan for the Vermont Partnership for Fairness & Diversity (VPFD). It outlines goals around increasing donations, expenses, email signups and customer satisfaction. It recommends following social trends, keywords, influencers and competitors relevant to VPFD's mission. Priority tools include Google Analytics, Facebook, LinkedIn and YouTube. Goals are to gain customer insights through social media conversations and increase awareness and thought leadership. Progress will be measured using analytics from websites, Facebook and other online listening tools.
Reaching the Unreachables. Novel Ways of Reaching Millennial Men. ad tech 2015Captive Media Ltd
Captive Media Founder and CMO gives a data-laden and startling overview of just how problematic reaching young male audiences has become with most mainstream media - especially TV and on-line. He talks particularly about the new psychology of the Millennial or Gen Y male, how they 'trade' their attention, and the imperative for advertising which reaches and speaks to them in their own terms
What's Hot This Winter: Holiday Gifts to Warm up your StockingsAlterian
By monitoring the conversation on social media, we compiled an extensive list of great holiday gifts depending on the category consumers are shopping in (electronics, toys, books, etc.) or their relationship to the gift recipient (husband, mother, sister, etc.).
In this presentation, we dive into the social media dialogue and find out if Microsoft Kinect is living up to its pre-release buzz. Does the iPad continue to be a must-have commodity this holiday season and what is at the top of consumers' list in the toys, gaming, books & music departments?
Measuring The Impact Of Social Media - Open Governement & Innovations Confere...serengeticommunications
This presentation was given at the Open Government & Innovations conference held in Washington DC on 7/22/09. This presentation covers objectives of measuring Social Media efforts that companies & the government face. For more information visit: http://www.serengeticommunications.com
1. Social media behavior can influence organic search results as search engines factor in social signals when determining rankings. Many of the top ranking factors are now based on social media interactions.
2. Usage of some social media activities has declined over the last 5 years, such as blogging, photo sharing, and listening to online radio. However, brand community membership on social media has increased by over 20% as users want an inside source of information on brands.
3. When designing for social media, it is important to consider strong and weak social ties. Strong ties are close connections while weak ties provide access to new information. Systems should be designed to build trust and reputation across both strong and weak connections.
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
This document discusses social data and how it can provide insights beyond what traditional social media monitoring allows. It notes that social data allows us to learn about relationships between consumers and how brands fit into those interactions. Social data provides a microscopic view of individual interactions and a macroscopic view of interactions at a network level. Currently, most social media monitoring focuses only on content, keywords, and channels. To fully understand the context and behaviors revealed in social data, new research frameworks and data mining tools are needed.
Presented by the AMP Agency team at FutureM on September 14,2011
Event Description: Join AMP Agency for a look into the evolution of social media – where it is today, emerging technologies and channels, and what’s to come in the years of innovation ahead. The event will combine an exclusive first-look at findings from AMP’s latest research study, the “Psychology of Social”, and an in-depth panel discussion with leading social experts discussing “what’s next?” in social media. Panelists will explore topics such as “the various triggers that lead to successful consumer adoption of new social channels”, “predicting the future of social” and “how brands will need to adopt to achieve success in the future of social media marketing”.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
This document summarizes a presentation about engagement strategies on social media for nonprofits. It discusses theories of engagement like the ladder of engagement. It provides tips for designing engagement, like determining shareable content and participation opportunities. It also discusses barriers to engagement and provides examples of nonprofits that create engaging social media spaces. The presentation aims to help nonprofits understand how to use social media to meet engagement and organizational goals.
This document contains statistics about social media usage around the world from multiple sources. Some key facts presented include: there being over 1.5 billion social network users worldwide; Facebook having nearly 850 million monthly active users; and 57% of Facebook users being female. Business usage of social media is also discussed, with an increase shown in 2012 of businesses having a social media presence but also more users wanting discounts and promotions from businesses through social platforms. Predictions are made that social media will continue growing significantly.
Delivered at SMX Social Media 2014, this presentation explores the user social sharing behavior and how to craft a user experience that capitalizes on user preference for social search.
Social Media Attribution - Havas Digital InsightsHavas Media
This document discusses quantifying the contribution of social media in marketing campaigns. It outlines challenges with social media attribution, such as much social media activity escaping traditional tracking. The document proposes addressing this by building on an existing attribution methodology to encompass social media through techniques like agent-based modeling. This would create unified datasets and simulated user journeys to uncover attribution and interaction effects between paid digital campaigns and earned social media. The benefits would include optimizing campaign architecture and maximizing returns across channels.
This presentation provides an overview of the social media arena for a higher education audience (news focus), and uses my work with Twitter and York University\'s Research website to illustrate some of the ways social media can be tied to strategic communications.
I made the presentation to Huddle 2010 at the University of Toronto on July 22, 2010.
1. Sentiment analysis involves using natural language processing, statistics, or machine learning to identify and extract subjective information like opinions, attitudes, and emotions from text.
2. It can analyze sentiment at different levels of granularity, such as document, sentence, or entity level.
3. Sentiment analysis has many applications including understanding customer opinions, predicting election results, and improving marketing strategies.
4. Performing accurate sentiment analysis requires understanding the concept of an opinion as a quintuple that identifies the target, aspect, sentiment polarity, opinion holder, and time.
Event: Government 2.0 Conference-cum-Exhibition
Organizer: Hong Kong Information Technology Federation (HKITF)
Date: June 25, 2010
Time: 2:00 pm – 6:00 pm (TBC)
Venue: 4/F Exhibition Centre, HKPC Building, Kowloon Tong
Objective: With enthusiasm to promote e-Government service amongst the Government officials, general public and IT industry practitioners, Government 2.0 Conference with the support of Office of the Government Chief Information officer (OGCIO) was held on June 25, 2010 to explore the strategic directions of e-Government service in Hong Kong, investigate the possibility and challenges of using Web 2.0 tools for e-Government service.
Event Agenda: http://www.tinyurl.com/gov20-agenda
This document discusses insights from Brian Singh's presentation on the implications of social media for the 2011 Canadian federal election. It summarizes recent data on social media usage in Canada, showing trends towards more casual usage. It notes that elections are now data-driven processes, where social media, web analytics, and polling all factor into campaign strategy. It suggests that campaigns will need to embrace open data, co-creation, and evolving skills to succeed with voters engaged via new digital platforms.
This document provides an overview of using social media for organizations. It begins with acknowledging that some see social media as just technology while others see it as a way to tell stories and have conversations. The document then discusses defining social media, current usage statistics, how social media can benefit organizations in areas like marketing, fundraising, campaigning and productivity. It also addresses concerns about using social media and provides a framework for developing a social media plan.
I feel the need..the need for leads! Five steps to social selling successJoel Marans
Social selling is important to create more sales opportunities through sharing useful content with prospects before they find it elsewhere. It allows salespeople to avoid cold calls that rarely work by getting to know prospects' needs through social media. The presentation outlines how to organize a social selling program by establishing goals, finding influential contacts, providing training, and assessing results. It provides practical tips for social selling skills like optimizing profiles, crafting subject lines, and using LinkedIn messaging tools to start relationships and leverage existing connections.
1. Social media behavior can influence organic search results as search engines factor in social signals when determining rankings. Many of the top ranking factors are now based on social media interactions.
2. Usage of some social media activities has declined over the last 5 years, such as blogging, photo sharing, and listening to online radio. However, brand community membership on social media has increased by over 20% as users want an inside source of information on brands.
3. When designing for social media, it is important to consider strong and weak social ties. Strong ties are close connections while weak ties provide access to new information. Systems should be designed to build trust and reputation across both strong and weak connections.
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
This document discusses social data and how it can provide insights beyond what traditional social media monitoring allows. It notes that social data allows us to learn about relationships between consumers and how brands fit into those interactions. Social data provides a microscopic view of individual interactions and a macroscopic view of interactions at a network level. Currently, most social media monitoring focuses only on content, keywords, and channels. To fully understand the context and behaviors revealed in social data, new research frameworks and data mining tools are needed.
Presented by the AMP Agency team at FutureM on September 14,2011
Event Description: Join AMP Agency for a look into the evolution of social media – where it is today, emerging technologies and channels, and what’s to come in the years of innovation ahead. The event will combine an exclusive first-look at findings from AMP’s latest research study, the “Psychology of Social”, and an in-depth panel discussion with leading social experts discussing “what’s next?” in social media. Panelists will explore topics such as “the various triggers that lead to successful consumer adoption of new social channels”, “predicting the future of social” and “how brands will need to adopt to achieve success in the future of social media marketing”.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
This document summarizes a presentation about engagement strategies on social media for nonprofits. It discusses theories of engagement like the ladder of engagement. It provides tips for designing engagement, like determining shareable content and participation opportunities. It also discusses barriers to engagement and provides examples of nonprofits that create engaging social media spaces. The presentation aims to help nonprofits understand how to use social media to meet engagement and organizational goals.
This document contains statistics about social media usage around the world from multiple sources. Some key facts presented include: there being over 1.5 billion social network users worldwide; Facebook having nearly 850 million monthly active users; and 57% of Facebook users being female. Business usage of social media is also discussed, with an increase shown in 2012 of businesses having a social media presence but also more users wanting discounts and promotions from businesses through social platforms. Predictions are made that social media will continue growing significantly.
Delivered at SMX Social Media 2014, this presentation explores the user social sharing behavior and how to craft a user experience that capitalizes on user preference for social search.
Social Media Attribution - Havas Digital InsightsHavas Media
This document discusses quantifying the contribution of social media in marketing campaigns. It outlines challenges with social media attribution, such as much social media activity escaping traditional tracking. The document proposes addressing this by building on an existing attribution methodology to encompass social media through techniques like agent-based modeling. This would create unified datasets and simulated user journeys to uncover attribution and interaction effects between paid digital campaigns and earned social media. The benefits would include optimizing campaign architecture and maximizing returns across channels.
This presentation provides an overview of the social media arena for a higher education audience (news focus), and uses my work with Twitter and York University\'s Research website to illustrate some of the ways social media can be tied to strategic communications.
I made the presentation to Huddle 2010 at the University of Toronto on July 22, 2010.
1. Sentiment analysis involves using natural language processing, statistics, or machine learning to identify and extract subjective information like opinions, attitudes, and emotions from text.
2. It can analyze sentiment at different levels of granularity, such as document, sentence, or entity level.
3. Sentiment analysis has many applications including understanding customer opinions, predicting election results, and improving marketing strategies.
4. Performing accurate sentiment analysis requires understanding the concept of an opinion as a quintuple that identifies the target, aspect, sentiment polarity, opinion holder, and time.
Event: Government 2.0 Conference-cum-Exhibition
Organizer: Hong Kong Information Technology Federation (HKITF)
Date: June 25, 2010
Time: 2:00 pm – 6:00 pm (TBC)
Venue: 4/F Exhibition Centre, HKPC Building, Kowloon Tong
Objective: With enthusiasm to promote e-Government service amongst the Government officials, general public and IT industry practitioners, Government 2.0 Conference with the support of Office of the Government Chief Information officer (OGCIO) was held on June 25, 2010 to explore the strategic directions of e-Government service in Hong Kong, investigate the possibility and challenges of using Web 2.0 tools for e-Government service.
Event Agenda: http://www.tinyurl.com/gov20-agenda
This document discusses insights from Brian Singh's presentation on the implications of social media for the 2011 Canadian federal election. It summarizes recent data on social media usage in Canada, showing trends towards more casual usage. It notes that elections are now data-driven processes, where social media, web analytics, and polling all factor into campaign strategy. It suggests that campaigns will need to embrace open data, co-creation, and evolving skills to succeed with voters engaged via new digital platforms.
This document provides an overview of using social media for organizations. It begins with acknowledging that some see social media as just technology while others see it as a way to tell stories and have conversations. The document then discusses defining social media, current usage statistics, how social media can benefit organizations in areas like marketing, fundraising, campaigning and productivity. It also addresses concerns about using social media and provides a framework for developing a social media plan.
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Social selling is important to create more sales opportunities through sharing useful content with prospects before they find it elsewhere. It allows salespeople to avoid cold calls that rarely work by getting to know prospects' needs through social media. The presentation outlines how to organize a social selling program by establishing goals, finding influential contacts, providing training, and assessing results. It provides practical tips for social selling skills like optimizing profiles, crafting subject lines, and using LinkedIn messaging tools to start relationships and leverage existing connections.
5 Ways To Raise, Train and Retain A Social Business ArmyJoel Marans
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I had the opportunity to attend Adobe's Digital Marketing Summit in March 2012. I recently shared some of what I learned with my team at Softchoice during one of our regular Lunch n' Learn sessions. If you'd like the talk-track for this, let me know.
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The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...greendigital
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
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Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfoliogreendigital
Introduction
Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Survey: Why Social Sites Matter To You
1. 90-second survey results:
Why social sites matter to you
joel marans | june 2010
sample size = 50
Friday, June 11, 2010
2. question 1:
What do you *primarily* get out of your followers and friends?
2%
10%
18%
70%
Relevant updates/trends (ie. news that matters to them
Mobile experience (update and connect on the go)
Social suggestions (people you might know things you might like)
Widgets/apps (that let you personalize your experience)
Friday, June 11, 2010
3. question 2:
What would your followers and friends say they *primarily* get from you?
12%
12%
20% 24%
14%
18%
Humor/Laughs/Nonsense Relevant updates/trends (ie. news that matters to them)
Valuable opinions on things that matter to them Validation of their ideas and opinions
New Ideas More meaningful conversations
Friday, June 11, 2010
4. question 3:
When you think about social sites, what is your *favorite* feature?
6%
6% 2%
20%
66%
Real-time timeline (stream of friend updates) Mobile experience (update and connect on the go)
Games/Jokes Social suggestions (people you might know)
Widgets/apps (that personalize your experience)
Friday, June 11, 2010