Hewlett-Packard held a large-scale three-day sales conference at Disneyland Resort Paris for 3,500 employees from Europe, the Middle East, and Africa. Event planning agency MICE International handled all logistics, including flights, accommodation, transportation, and creating presentation software. The conference included motivational speeches, workshops on products and customers, and social activities at Disney parks in the evenings to promote networking. Despite the massive scale, feedback was overwhelmingly positive, with over 90% of delegates rating the event as good or excellent.