2Established Brand -Pepsi- Brand Audit (Report format) with added recommendations
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Amul:Brand Audit
This is report made by Shivi Aggarwal, Ankita Maheshwari, Harsh Sanchay Grover and Madhusudan Partani Students of FORE School of Management ( FMG-18).
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Amul:Brand Audit
This is report made by Shivi Aggarwal, Ankita Maheshwari, Harsh Sanchay Grover and Madhusudan Partani Students of FORE School of Management ( FMG-18).
It attempts to measure Brand Equity of AMUL- Taste of India.
BRAND AUDIT ON TATA MOTORS
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATA’s Commercial Vehicle Market Share in India
TATA’s Passenger Vehicle Market Share in India
Targeting and Segmentation
TATA’s Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
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I am just uploading the Project report of Pepsi co about how to expand the business and how to create more profit in the market in comparison of other brands.
I hope you will find something helpful for you.
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This is the ppt document which enhance your knowledge about journey of Nestle and its famous brand maggie in india.
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Here i have uploaded my marketing project on Pepsi co. I hope that our project will help every business and marketing's student...!!