LinkedIn is a professional social networking site with over 200 million members. Key features include user profiles, contacts, groups, jobs, companies and news updates. Twitter is a microblogging service where users send and read tweets of up to 140 characters. Key features include a home feed, profiles, connections and discovery of trending topics. Facebook had over 1 billion monthly active users as of late 2012 and key features include timelines, pages, news feeds, photos/video, groups and events.
Ron McMillan discusses becoming a better communicator, especially in crucial conversations. Effective communication allows leaders to gain influence, create motivated teams, and increase productivity. McMillan co-founded VitalSmarts, where over 2 million people have learned communication skills through their training. He will share how to become a more influential leader. McMillan also co-authored bestsellers like Crucial Conversations, drawing from a 12-year study identifying the communication strategies and skills used by master communicators.
Kimberly is a 22-year-old African woman with mild to moderate learning disabilities who lives with her family. She expressed a desire to learn cooking skills to the community learning disability service. The occupational therapist used clinical reasoning and the Model of Human Occupation to evaluate Kimberly's abilities and design an educative cooking intervention. The intervention aimed to provide information to enhance Kimberly's knowledge using humanistic, cognitive, social, and behavioral learning theories. However, the summary notes that using outcome measures to evaluate the intervention plan and monitor goals, as recommended, could help identify gaps in the service's application of the occupational therapy process.
This document outlines the situation, problems, targets, and phases of a project. It discusses the current issues and relevant context for the project. The target and sub-targets are defined, along with explanations. Three phases of the project are described: how to start, how to continue, and the first closure. Potential benefits are listed for customers, departments, and employees. Management will decide next steps and mandate leadership of the project, developing a plan to follow up after one month.
This document provides a glimpse into the daily life of Ingrid Viñals, a student in the CAFEMN program. It describes some of the key people and activities in her life, including her mother and grandmother who care for her, her dog, spending time with her brother, enjoying hipica with her horse, walking in beautiful landscapes, exploring her town, climbing trees, going mountain biking with friends, her Saturday night routine, enjoying ice cream in the summer, hibernating in other seasons, and spending time with her closest friends.
Gavin Bell Toc09 Long Tail Needs Community SmGavin Bell
The document discusses how publishers can build community and social interaction around books to benefit in the coming years. It argues that supporting community is important for non-fiction books beyond blockbusters. The presentation suggests analyzing reading behaviors, aggregating user data from books, and creating applications to extend interactions with readers beyond purchases. It provides examples from music and other industries and stresses the need to understand the unique activities and social behaviors around different types of books.
LinkedIn is a professional social networking site with over 200 million members. Key features include user profiles, contacts, groups, jobs, companies and news updates. Twitter is a microblogging service where users send and read tweets of up to 140 characters. Key features include a home feed, profiles, connections and discovery of trending topics. Facebook had over 1 billion monthly active users as of late 2012 and key features include timelines, pages, news feeds, photos/video, groups and events.
Ron McMillan discusses becoming a better communicator, especially in crucial conversations. Effective communication allows leaders to gain influence, create motivated teams, and increase productivity. McMillan co-founded VitalSmarts, where over 2 million people have learned communication skills through their training. He will share how to become a more influential leader. McMillan also co-authored bestsellers like Crucial Conversations, drawing from a 12-year study identifying the communication strategies and skills used by master communicators.
Kimberly is a 22-year-old African woman with mild to moderate learning disabilities who lives with her family. She expressed a desire to learn cooking skills to the community learning disability service. The occupational therapist used clinical reasoning and the Model of Human Occupation to evaluate Kimberly's abilities and design an educative cooking intervention. The intervention aimed to provide information to enhance Kimberly's knowledge using humanistic, cognitive, social, and behavioral learning theories. However, the summary notes that using outcome measures to evaluate the intervention plan and monitor goals, as recommended, could help identify gaps in the service's application of the occupational therapy process.
This document outlines the situation, problems, targets, and phases of a project. It discusses the current issues and relevant context for the project. The target and sub-targets are defined, along with explanations. Three phases of the project are described: how to start, how to continue, and the first closure. Potential benefits are listed for customers, departments, and employees. Management will decide next steps and mandate leadership of the project, developing a plan to follow up after one month.
This document provides a glimpse into the daily life of Ingrid Viñals, a student in the CAFEMN program. It describes some of the key people and activities in her life, including her mother and grandmother who care for her, her dog, spending time with her brother, enjoying hipica with her horse, walking in beautiful landscapes, exploring her town, climbing trees, going mountain biking with friends, her Saturday night routine, enjoying ice cream in the summer, hibernating in other seasons, and spending time with her closest friends.
Gavin Bell Toc09 Long Tail Needs Community SmGavin Bell
The document discusses how publishers can build community and social interaction around books to benefit in the coming years. It argues that supporting community is important for non-fiction books beyond blockbusters. The presentation suggests analyzing reading behaviors, aggregating user data from books, and creating applications to extend interactions with readers beyond purchases. It provides examples from music and other industries and stresses the need to understand the unique activities and social behaviors around different types of books.
Social Software and Publishers - Gavin Bell - O'Reilly Tools of Change 2007Gavin Bell
A talk at the O'Reilly Tools of Change for Publishers conference. I spoke about social software and how to make it work for book publishers, summng up with a core list of activities publishers need to do to engage their readers better.
Free sheet newspapers make money through high advertisement costs. They are found freely distributed around busy areas like train stations in cities. Examples include Metro, London Evening Standard, and City A.M.
Red top tabloids have red mastheads and cover soft news and gossip about celebrities at an affordable price. Examples are The Sun.
Broadsheets are more serious newspapers that focus on in-depth hard news from around the world at a higher price point. Examples include The Guardian.
Free sheet newspapers make money through high advertisement costs. They are found freely distributed around busy areas like train stations in cities. Examples include Metro, London Evening Standard, and City A.M.
Red top tabloids have red mastheads and cover soft news and gossip about celebrities at an affordable price. Examples are The Sun.
Broadsheets are more serious newspapers that focus on in-depth hard news from around the world at a higher price point. Examples include The Guardian.
Free sheet newspapers make money through high advertisement costs. They are found freely distributed around busy areas like train stations in cities. Examples include Metro, London Evening Standard, and City A.M.
Red top tabloids have red mastheads and cover soft news and gossip about celebrities at an affordable price. Examples are The Sun.
Broadsheets are more serious newspapers that focus on in-depth hard news from around the world at a higher price point. Examples include The Guardian.
This document provides an analysis of Q magazine, a British music magazine published by Bauer Media Group. It summarizes key details about the publisher and product, including that Q was founded in 1986 and is currently owned by Bauer Media. It also analyzes elements of magazine covers and articles, discussing techniques used to attract and engage readers. Overall, the document performs an in-depth examination of Q magazine from multiple perspectives to understand its purpose, audience, and strategies.
The document discusses the future of magazines as both physical products and online. It notes that as technology advances, people are using hard copy magazines less due to more convenient digital options like e-readers. This could lead magazines to provide digital versions that can be purchased and read online. Audience habits have changed with more media consumption occurring online, which impacts how magazines are produced and distributed. This may result in fewer physical copies being printed and distributed.
The document provides information about media studies coursework completed by Katie Spencer. It includes the contents of her coursework slides, which covered initial ideas, analyses of magazines and TV guides aimed at different markets, exploration of genre, application of audience theories, interpretation of questionnaire results, and draft designs. It discusses her choice to do a print-based production of a magazine front page and feature article due to her greater familiarity with magazines. Key details about her pre-production, production, and chosen genre of soap opera are summarized.
This document outlines the production plan and schedule for a proposed music magazine titled "Simply Sound". It includes tasks such as deciding topics and content, creating draft layouts, editing, producing test copies, and final distribution. A table shows the weekly schedule for these tasks from October 3rd to November 30th, with deadlines for each step. Other sections discuss competitors, marketing on social media, personnel, and setting the cover price at £3.25 to appeal to the target young audience.
My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
The document summarizes a talk given by Andrew Savikas at O'Reilly Media about digital publishing trends. Some key points include:
- Print book sales are declining while demand for digital books is growing rapidly. Ebook sales now outpace print sales for O'Reilly.
- Mobile access to digital content is increasing dramatically as more people in developing countries gain access through smartphones before computers.
- O'Reilly is expanding into mobile publishing with over 500 apps and strong sales of technical books on iPhone and other mobile devices. Readers are consuming complex technical content on mobile.
The Future of News and the Seven Cs: Kerry Powell at TedX Edmonton 2013Kerry Powell
The document discusses the future of news and outlines seven potential opportunities, or "Cs", for news organizations going forward. It begins with an overview of how the internet has disrupted the news industry's business model by destroying monopolies on distribution and shifting advertising dollars. It then outlines the seven Cs: Content, Characters, Customization, Curation, Collaboration, Commerce, and Community. For each C, it provides examples of how news organizations can leverage them, such as creating immersive stories, developing journalist brands, tailoring content to users, and partnering with advertisers to create sponsored content. The document argues these seven areas show promise for the future of news.
The document contains details about a presentation analyzing a music magazine called "Top of the Pops" published by Immediate Media Company. It includes 33 slides covering various learning outcomes related to analyzing the product, target audience, advertising, and legal/ethical issues. The slides cover topics such as the publisher and history, ownership structure, brand ideology, competitors, product details, audience research findings, and compliance.
The document is an analysis of a student's music magazine project. The student created a music magazine called "Muzik" targeted at 15-25 year olds. Key points:
- The magazine covers popular music news, charts, interviews and features. It has a print publication and accompanying website (Muzik.com) for digital content like videos.
- Examples of the magazine's front cover, contents page, and extended flap cover are analyzed. The covers follow conventions like large titles, prominent artist images, and additional stories/ads.
- The contents page is designed to be easy to read and navigate, with some creative touches like slanted or "peeling" photos to engage readers.
This document contains an evaluation of the student's final music magazine project. It discusses how the magazine challenged conventions by placing page numbers at the top of pages rather than the bottom. It also targeted an older age range of 16-24 rather than the typical 9-15. The magazine represented this social group through its mature design, language, and focus on pop/chart music. The student explains they would distribute the magazine through IPC Media/Time Inc. due to its large magazine portfolio and existing music titles like NME.
Mario R Garcia-Pure design _ 79 simple solutions for magazines, books, newspa...ARLENEPARALEJAS3
This document is the introduction chapter from a book titled "Pure Design" by Mario Garcia. It discusses the concept of pure design, which aims to present information in a simple, clear, and uncomplicated manner. Pure design is inspired by minimalist art and focuses on repetition, clarity, and simplicity to effectively tell a story or present content. The goal is for the design to not distract from the information being conveyed.
This document contains information about a media product - a magazine called Supercharged focused on electronic music. It discusses the target audience as being teens and young adults aged 15-25 interested in electronic music. It outlines some of the magazine's planned sections like interviews, upcoming events, and competitions. It also discusses how the magazine would be distributed through an existing publisher of electronic music magazines to help gain readership. Overall, the document provides details on the planned content, audience, and distribution of the proposed Supercharged magazine.
Martin Belam, UsVsTh3m, lean startup session at news:rewiredJohn Thompson
The document discusses an experiment by Trinity Mirror to launch a news site on Tumblr called UsVsTh3m as a pilot project. It aimed to reach new audiences through a more casual, visual style focused on shareable "toys" like interactive graphics rather than long-form articles. The project emphasized rapid prototyping and an overlapping skillset among its small team to quickly build and iterate content outside traditional publishing silos. In its first two months, the site attracted over 750,000 unique users.
Social Software and Publishers - Gavin Bell - O'Reilly Tools of Change 2007Gavin Bell
A talk at the O'Reilly Tools of Change for Publishers conference. I spoke about social software and how to make it work for book publishers, summng up with a core list of activities publishers need to do to engage their readers better.
Free sheet newspapers make money through high advertisement costs. They are found freely distributed around busy areas like train stations in cities. Examples include Metro, London Evening Standard, and City A.M.
Red top tabloids have red mastheads and cover soft news and gossip about celebrities at an affordable price. Examples are The Sun.
Broadsheets are more serious newspapers that focus on in-depth hard news from around the world at a higher price point. Examples include The Guardian.
Free sheet newspapers make money through high advertisement costs. They are found freely distributed around busy areas like train stations in cities. Examples include Metro, London Evening Standard, and City A.M.
Red top tabloids have red mastheads and cover soft news and gossip about celebrities at an affordable price. Examples are The Sun.
Broadsheets are more serious newspapers that focus on in-depth hard news from around the world at a higher price point. Examples include The Guardian.
Free sheet newspapers make money through high advertisement costs. They are found freely distributed around busy areas like train stations in cities. Examples include Metro, London Evening Standard, and City A.M.
Red top tabloids have red mastheads and cover soft news and gossip about celebrities at an affordable price. Examples are The Sun.
Broadsheets are more serious newspapers that focus on in-depth hard news from around the world at a higher price point. Examples include The Guardian.
This document provides an analysis of Q magazine, a British music magazine published by Bauer Media Group. It summarizes key details about the publisher and product, including that Q was founded in 1986 and is currently owned by Bauer Media. It also analyzes elements of magazine covers and articles, discussing techniques used to attract and engage readers. Overall, the document performs an in-depth examination of Q magazine from multiple perspectives to understand its purpose, audience, and strategies.
The document discusses the future of magazines as both physical products and online. It notes that as technology advances, people are using hard copy magazines less due to more convenient digital options like e-readers. This could lead magazines to provide digital versions that can be purchased and read online. Audience habits have changed with more media consumption occurring online, which impacts how magazines are produced and distributed. This may result in fewer physical copies being printed and distributed.
The document provides information about media studies coursework completed by Katie Spencer. It includes the contents of her coursework slides, which covered initial ideas, analyses of magazines and TV guides aimed at different markets, exploration of genre, application of audience theories, interpretation of questionnaire results, and draft designs. It discusses her choice to do a print-based production of a magazine front page and feature article due to her greater familiarity with magazines. Key details about her pre-production, production, and chosen genre of soap opera are summarized.
This document outlines the production plan and schedule for a proposed music magazine titled "Simply Sound". It includes tasks such as deciding topics and content, creating draft layouts, editing, producing test copies, and final distribution. A table shows the weekly schedule for these tasks from October 3rd to November 30th, with deadlines for each step. Other sections discuss competitors, marketing on social media, personnel, and setting the cover price at £3.25 to appeal to the target young audience.
My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
The document summarizes a talk given by Andrew Savikas at O'Reilly Media about digital publishing trends. Some key points include:
- Print book sales are declining while demand for digital books is growing rapidly. Ebook sales now outpace print sales for O'Reilly.
- Mobile access to digital content is increasing dramatically as more people in developing countries gain access through smartphones before computers.
- O'Reilly is expanding into mobile publishing with over 500 apps and strong sales of technical books on iPhone and other mobile devices. Readers are consuming complex technical content on mobile.
The Future of News and the Seven Cs: Kerry Powell at TedX Edmonton 2013Kerry Powell
The document discusses the future of news and outlines seven potential opportunities, or "Cs", for news organizations going forward. It begins with an overview of how the internet has disrupted the news industry's business model by destroying monopolies on distribution and shifting advertising dollars. It then outlines the seven Cs: Content, Characters, Customization, Curation, Collaboration, Commerce, and Community. For each C, it provides examples of how news organizations can leverage them, such as creating immersive stories, developing journalist brands, tailoring content to users, and partnering with advertisers to create sponsored content. The document argues these seven areas show promise for the future of news.
The document contains details about a presentation analyzing a music magazine called "Top of the Pops" published by Immediate Media Company. It includes 33 slides covering various learning outcomes related to analyzing the product, target audience, advertising, and legal/ethical issues. The slides cover topics such as the publisher and history, ownership structure, brand ideology, competitors, product details, audience research findings, and compliance.
The document is an analysis of a student's music magazine project. The student created a music magazine called "Muzik" targeted at 15-25 year olds. Key points:
- The magazine covers popular music news, charts, interviews and features. It has a print publication and accompanying website (Muzik.com) for digital content like videos.
- Examples of the magazine's front cover, contents page, and extended flap cover are analyzed. The covers follow conventions like large titles, prominent artist images, and additional stories/ads.
- The contents page is designed to be easy to read and navigate, with some creative touches like slanted or "peeling" photos to engage readers.
This document contains an evaluation of the student's final music magazine project. It discusses how the magazine challenged conventions by placing page numbers at the top of pages rather than the bottom. It also targeted an older age range of 16-24 rather than the typical 9-15. The magazine represented this social group through its mature design, language, and focus on pop/chart music. The student explains they would distribute the magazine through IPC Media/Time Inc. due to its large magazine portfolio and existing music titles like NME.
Mario R Garcia-Pure design _ 79 simple solutions for magazines, books, newspa...ARLENEPARALEJAS3
This document is the introduction chapter from a book titled "Pure Design" by Mario Garcia. It discusses the concept of pure design, which aims to present information in a simple, clear, and uncomplicated manner. Pure design is inspired by minimalist art and focuses on repetition, clarity, and simplicity to effectively tell a story or present content. The goal is for the design to not distract from the information being conveyed.
This document contains information about a media product - a magazine called Supercharged focused on electronic music. It discusses the target audience as being teens and young adults aged 15-25 interested in electronic music. It outlines some of the magazine's planned sections like interviews, upcoming events, and competitions. It also discusses how the magazine would be distributed through an existing publisher of electronic music magazines to help gain readership. Overall, the document provides details on the planned content, audience, and distribution of the proposed Supercharged magazine.
Martin Belam, UsVsTh3m, lean startup session at news:rewiredJohn Thompson
The document discusses an experiment by Trinity Mirror to launch a news site on Tumblr called UsVsTh3m as a pilot project. It aimed to reach new audiences through a more casual, visual style focused on shareable "toys" like interactive graphics rather than long-form articles. The project emphasized rapid prototyping and an overlapping skillset among its small team to quickly build and iterate content outside traditional publishing silos. In its first two months, the site attracted over 750,000 unique users.
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29th Street Publishing at the Modern Magazine Conference
1. 29th Street Publishing
“The Modern Magazine”
October 16, 2013
My talk opened the last session of the day, and I remarked that very rarely does a conference with a line-up as
stacked as “The Modern Magazine’s” truly deliver, but I felt it had, and I was honored to participate.
!
I was part of the “Indie Magazine” track, but for the first six months or so of 29th Street’s existence (this is all prelaunch) we sold ourselves as the “Modern Magazine” company, which was usually met with befuddlement, so we
landed on “The best mobile magazines.” I hope that “Modern Magazine” catches on, because moving the medium
forward is very important to us as a company.
1
29pco-for-modern-magazine-slideshare - November 11, 2013
2. We launched our first title - V as in Victor - one year before the week of the conference. Bill Vourvoulias was a lifelong magaziner, having worked at The New Yorker, Interview, ESPN and elsewhere, but he couldn't find a job doing
what he wanted. Despite the huge market, there are actually no Engish-language magazines focusing on Latinos in
sports, so he started his own. Since then we’ve helped to launch or bring to iOS and the web twenty magazines some new, some old, and the different shapes & sizes of these magazines will be the running theme throughout my
talk.
2
29pco-for-modern-magazine-slideshare - November 11, 2013
3. Digital is good for print.
I am somewhat heartened to hear so much pro-digital sentiment today, especially since my company is the only
digitally-focused company represented today. I want to talk a little bit about content strategy today, and I want to talk
especially about how our tools inform the way we read and write on the web. Twitter is an extreme example, but it’s a
good one. All day people have been talking about how Twitter helps indie magazines find their audience. It’s a
publishing tool, but it’s not one you’d ever use to make a magazine. It’s an example of a tool that does one thing
really well and has all sorts of applications.
!
At 29th Street, we also strive to build tools that are aware of the form they are inhabiting and steer writers and artists
towards content that will work best on a mobile screen. If you consider the rate of change of these tools, like ours
and twitter, and how much time we spend in them today when they didn’t even exist a few years ago, it’s really
remarkable. Every single other speaker on stage today has a publishing career that predates almost every single
digital tool we all will use today.
3
29pco-for-modern-magazine-slideshare - November 11, 2013
4. Another thing that has changed over the last decade is the arc of a career in publishing. It used to be that you could
get an english or literature degree from a liberal arts school, get an internship at an established publishing house,
and parlay that into an associate editor job by the time you were in your late-20s. It wasn’t a glamorous life, but it
was a good life. Now that is gone. There are many fewer paying jobs, and almost all of the most successful magazines
you have heard from today are the product of teams of 4 or 5 people. In fact, if you didn’t know this was a publishing
conference, you’d think it was a start-up conference. And that’s to the heart of my point today - that magazines need
to think more like start-ups, and of course most of the great ones already are.
4
29pco-for-modern-magazine-slideshare - November 11, 2013
5. Richard Turley recently told the stack that “you can’t stumble upon an iPad magazine,” and he is entirely correct. But a
magazine lover on the web can spend hours reading about new work on-line. Just reading Bob Newman’s archives on
SPD is the equivalent of, if not better, any design 101 class you can get in school.
5
29pco-for-modern-magazine-slideshare - November 11, 2013
6. And here’s 29th Street’s own Tim Moore, talking about the fourth edition of Letter to Jane. So the web enables us to
stumble upon not only great art, but great artists as well. SPD is where I first learned of Tim’s work, by the way, and
now he’s our creative director.
6
29pco-for-modern-magazine-slideshare - November 11, 2013
7. And obviously you heard from Penny Martin, the editor-in-chief of the Gentlewoman earlier today. When Natalie and I
were browsing a newsstand in the Fall of 2011 we came upon this issue of the magazine, and we were struck not just
by the design and content (which continue to inspire us) but how each subsequent issue iteratively improved on the
last one. The Gentlewoman is a more effective start-up than most start-us. And as you heard Ms. Martin say earlier
today, they only have four full-time employees to publish this magazine with a near six-figure circulation.
7
29pco-for-modern-magazine-slideshare - November 11, 2013
8. We are building a publisher-centric publishing system.
So at 29th Street we are taking what we love about the web and our favorite magazines and building a publishercentric publishing system. One of the themes that has been running throughout the day is that great publishers have
a passion for serving their readers. So we are building tools that can help publishers do exactly that. We know that
publishers know their own readers better than we do although hopefully we can help get to know them and serve
them better.
8
29pco-for-modern-magazine-slideshare - November 11, 2013
9. So now I’m going to show some of our work. This is the cover of our Creative Direcotr Tim Moore’s newest issue of
Letter to Jane.
9
29pco-for-modern-magazine-slideshare - November 11, 2013
10. Here’s a photo by Jeff Luker, which accompanies an interview with the photographer. In contrast to a lot of other iPad
apps, you can see Tim’s attitude to photography: If you want to showcase the work, the best thing to do is to get out
of the way.
10
29pco-for-modern-magazine-slideshare - November 11, 2013
11. On the left, you can see screenshot of a chapter section lead in his app. It looks like it’s a busy page, but like a
magazine, doing almost anything on this screen will lead you to the next page. And on the right, I just wanted to
show off that we care very much about the ability to copy & share yet. It’s a simple thing, but obviously something we
don’t want to take for granted.
11
29pco-for-modern-magazine-slideshare - November 11, 2013
12. This is the cover of Harper’s Magazine, one of the oldest magazine (if not the oldest magazine) still in circulation
today. We’re launching their iOS & Android versions in the next month.
12
29pco-for-modern-magazine-slideshare - November 11, 2013
13. The Harper’s Magazine app will qualify as a replica of the magazine, so it will count towards their circulation
numbers. But of course we used everything we learned in other apps about navigation and the user experience. But
the thing that make Harper’s Harper’s, the blue, the type, and of course the content itself, are all there exactly as
you’d find them in the print edition.
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29pco-for-modern-magazine-slideshare - November 11, 2013
14. I wanted to include these iPhone images because this is where there’s the biggest advantage over the more literal
replica editions in market. No one should ever shrink a print product down to the size of an iPhone screen, it simply
makes no sense. We designed the iPhone edition so that the photography & text would work as well as they do on the
iPad or in print.
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15. And finally I want to talk about Emily Gould and Ruth Curry’s project, Emily Books. Emily Gould also works with us, as
our editorial directory. Emily and Ruth knew there were great books that weren’t getting found by the right readers,
so they started an e-bookstore to solve that problem. They didn’t found an app company, they founded a book store,
and electronic distribution turned out to be the most convenient.
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16. In addition to the books content, there are interviews and essays, some of them commissioned for these editions, that
accompany the work.
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17. I went to an e-book conference last year and in one of the sessions, designers from very large publishing houses
were lamenting “the death of type.” I understand where this is coming from - many of the biggest and most popular
e-reading apps either put the type decisions in the hand of the reader or make it impossible for the publisher to
choose the type at all, but for us, it was important to offer type features so that the publisher could include their font
of choice.
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18. We are building “The Modern Magazine.”
From start-ups to established magazines we are trying to figure out what the Modern Magazine should look like for
the mobile viewer. Here are two screenshots of the newsstand, where most of our magazines live right now. There are
a lot of things that are good about it, but when you step back and look at it from this context, especially in
comparison to the web or real-life newsstands, you get a feeling for how far we have to go.
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19. Thank you!
@29pco / http://29.io
!
29th Street Publishing is: Natalie Podrazik, David Jacobs, Timothy Moore, Nozlee
Samadzadeh, Emily Gould, Alaina Browne, Duncan Regan, and Greg Knauss.
Thank you.
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