2. THE NEWCITYCENTER
OF TELAVIV
THE NEW CITY CENTER
OF TEL AVIVTable of Contents
Intro
Location and Accessibility
The Project
Residential
The Park
Public space
Future construction
Givon Parking Lot
The Mall
4. Tel Aviv – Israel’s center for economic, cultural, commercial and media
aspects of business.
400,000 residents in Tel Aviv only.
1.5 million residents in the metropolitan area.
1 million tourists visit Tel Aviv every year.
METROPOLITAN - INFORMATION
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10. Location is adjacent to main traffic roads.
Railway station.
subway
Red line – operation forecast for 2017.
Green line – Karlibach St. (the Hub)
Forecast of 70 million passengers a
year.
100,000 passengers a day in the red
line only.
Bus – 20 bus stations and 100 lines
in the immediate surrounding.
ACCESSIBILITY
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12. "Gindi Tel Aviv" is the largest urban mixed use complex that combines
the unique quality of lifestyle in Tel Aviv with a modern standard of
real-estate projects.
The site will include:
– Tel Aviv’s #1 Shopping Mall.
– Residential buildings.
– Large public open park.
– Extensive underground public parking lot.
– Givon’s additional parking garage
GINDI TEL AVIV – THE PROJECT
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16. The project’s promotion was launched in October 2010.
A pop-up sales and visitors center was set in the “National Auditorium”, a
symbol of Tel-Aviv’s cultural activity
Dozens of thousands of people visited the visitors center during the
month of activity.
RESIDENTIAL - SALES LAUNCH
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18. During first month 350 residential units were sold.
A one month campaign managed to brand and expose the project to
80% of the target market.
To date, 480 units are sold, representing more than 65% of the
project, during a relatively short time.
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RESIDENTIAL - SALES LAUNCH
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19. 15,000 sqm of an open public park.
Designed by Prof. Martha Schwartz (Harvard).
Introducing varies landscape features and unique elements.
GINDI TEL AVIV - PUBLIC PARK
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21. A municipal elementary school 2,500 sqm.
Kindergarten 2,400 sqm.
Sport club 7,500 sqm.
Underground service area (storage and parking) 100,000 sqm.
Over all parking spaces – 3,000
GINDI TEL AVIV - PUBLIC SPACE
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23. 4 towers
40 stories high
1,200 residential units
Schedule – unknown at this point.
GINDI TEL AVIV – FUTURE CONSTRUCTION
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24. 4 stories parking garage.
1,000 parking spaces.
Piazza style design on street level.
Underground escalators to the Gindi Tel Aviv Compound.
Commercial areas surrounding the parking lot.
Givon Parking Garage
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26. 2 stories of 38,000 sqm. GLA + 5,000 sqm. Storage.
300 stores.
Double Mall –1,500 meters a commercial front 6 meters in height.
100% class A stores – Double Mall - Every location is a prime
location.
2 “level floors”.
Store sizes – from 10 sqm. To 2,000 sqm of anchor stores.
THE MALL- DESIGN
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31. THE NEW CITY CENTER
OF TEL AVIV
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32. Largest commercial shopping center in the Metropolitan – 300 stores,
38,000 sqm GLA + 5,000 sqm storage.
Location – cultural, business and leisure center of Tel Aviv
Fashion – encompassing under one roof and largest local and
international fashion brands.
Tel Aviv – unique square of Tel Aviv designer shops, rare to shopping
malls in Israel.
THE MALL
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34. Answers immediate needs – no shopping malls in the center of Tel Aviv
Combination of shopping and leisure
Design and architecture
Permanent management with proven past skills
THE MALLTHE MALLTHE MALL
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