Nhs socmed pres

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A presentation on Edinburgh Council's use of social media.

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  • Nhs socmed pres

    1. 1. Social MediaA new way of connecting with our residents
    2. 2. Introductions Graham BuddSouth West N’hood Twitter & Facebook @TheBuddster Satvinder Kaur West N’hood Twitter @saty_kaur
    3. 3. New technology
    4. 4. New technology
    5. 5. Quiz!!!
    6. 6. Quiz!!!How many people in the UK own a mobile phone?
    7. 7. Quiz!!!How many people in the UK own a mobile phone? 92% of adults in the UK
    8. 8. Quiz!!!How many people in the UK own a mobile phone? 92% of adults in the UK 27% of adults own a smartphone
    9. 9. Quiz!!!How many people in the UK own a mobile phone? 92% of adults in the UK 27% of adults own a smartphone 47% of teenagers own a smartphone
    10. 10. Why Use Social Media?
    11. 11. Why Use Social Media?
    12. 12. Social Media TodayToday 50% of UK adults use it at home330, 000+ active Facebook users inEdinburgh6.5% of Edinburgh-ers use Twitter5% cycle to workLess than 10% read the Evening News
    13. 13. Edinburgh Council’s Social Media@Edinburgh_CC - 15, 500+ followersEdinburgh Council Facebook - 1, 500+ fans@Edintravel - 9, 000+ followers@southwest_team - 500 followersSouth West Facebook - 200+ fans@west_team - 500+ followers
    14. 14. Edinburgh Council’s Social MediaConsulting our residentsReporting issues with servicesPromoting events and service changes
    15. 15. Providing and sourcinginformation in real time
    16. 16. EdintravelLaunched in May 2010 “to provide accurate and relevant information on traffic delays and to pre-publicise major roadworks”Currently followed by over 9,000 peopleCrowd-sourcing using #edintravel
    17. 17. July 4th 2012“Road completely flooded under the railway bridge at Holyrood. #edintravel”
    18. 18. Example54 people re-tweeted it to their followers More than 33, 700 people Including Lothian Buses, STV & Evening News50 new people began following the account
    19. 19. Stopping complaints before they happen:Mr Grumpy vs Mr Happy
    20. 20. “My advice: Dont pay Edinburgh Council taxonline; payment failed and got a penalty charge”
    21. 21. “Kudos to City of Edinburgh Council for sorting out the issue I tweeted about yesterday within 24 hours”
    22. 22. Making our services morevisible & humanising them
    23. 23. Meet Diana
    24. 24. A little personality
    25. 25. A little personality
    26. 26. A little personality
    27. 27. A little personality
    28. 28. Accidental Success
    29. 29. Accidental Success11,759 people reached by #edinwarden
    30. 30. Accidental Success11,759 people reached by #edinwardenSTV posted 2 articles
    31. 31. Accidental Success11,759 people reached by #edinwardenSTV posted 2 articles22 new followers
    32. 32. Accidental Success11,759 people reached by #edinwardenSTV posted 2 articles22 new followers19 clicks on our links
    33. 33. Accidental Success11,759 people reached by #edinwardenSTV posted 2 articles22 new followers19 clicks on our linksCllr Burns blog
    34. 34. Other ProjectsCitywide campaign to promote Spring Cleans(#edinclean)Followed the Olympic Torch live throughEdinburghLive Q&A sessions with the Leader of theCouncil and various Police InspectorsTwitter24 - 24hrs of interacting with Councilservices and facilities
    35. 35. Thanks for listening Questions/Discussion

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