1. BY STUART HOY

2. THE BEAUTIFUL GAME
loved by many. played by
more. Available to so few.
Until now.

3. Facebook
WE CREATE BRAND EXPERIENCES THAT ARE MEANINGFUL TO CONSUMERS
Linkedin
Instagram

4. What if we took the game to the people …
Touch tomorrow

5. Soccer is a LOVE/hate game. The people LOVE when we are
winning and hate when we are not. The people LOVE the players
and hate that they can’t get tickets. They LOVE to be the coach,
but hate that they can’t be close to it. Feel it, taste it, breathe in
the excitement of it; touch it. We are changing that by taking the
beautiful game to the people

6. We took real game’s and brought in our FPF players to play. 5-a-side street
soccer. We gave each player a shirt. With a ref and linesmen …
Touch tomorrow

7. 3 of Peru’s poorest areas
Lima, Truillo and Arequipa.
Sweepstakes for the public to win:
• VIP trip to the <game> or a PRIVATE VIEWING / PARTY with a bog screen and
sofas where the players come and party after the game
• VIP car + driver + beer + sofa on the side of the field protect from view. Vehicles
driven onto the pitch. VIP security
• Pre-game penalty shoot out against the FPF goal keeper by the winner
• Social media in the stadium connected to Instagram and twitter on the big
screen.

8. Concepto: El día nacional del hincha peruano
o Un sofá al lado del campo de juego para ver el partido
o Explotar: Parrilla, cerveza y fútbol
o El premio: un año de cerveza y fiestas en tu casa

9. RADIO PRINT MAGAZINES BROADCAST SOCIAL MEDIA
Channel Summary
DIGITAL STRATEGY
GPS - TECHNOLOGY

10. Dentro de la vida de los jugadores
Diary cam:

11. Crear un flujo!
La tecnología existe. Creamos plataformas de impulso.
Inspirar y crear un movimiento.
Stuart Hoy es el link que conecta las marcas con la FPF.

12. 91%
de personas
no alejan su
celular más
de un metro
84%
de personas no
puede estar sin
su celular más
de un día
24/365
Horas al día
por año

13. Touch tomorrow
Target Audience is split into event and Broadcast,
EVENT
• People on the street – (youth/ students)
• Gen X&Y – Female and male, engage in social media, want to be entertained, like
a social outing, like attending
• Social media “connected” guru’s to share their story … “on our way to …” we
don’t know. Track us on GPS / Web and win
AT RISK
Broadcast
• Sport enthusiasts - players /youth / students / social / mature, administrators &
volunteers
§ Current viewers of CMD
§ § Sports enthusiasts interested in sport and lifestyle change. Male and female

14. Stuart Hoy
Fundador y Director Creativo
+51 983 321 549 | stuarthoy@me.com
Contactos