22squared - Google Apps case study
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This document discusses advocacy marketing and how getting advocates to talk about and recommend brands can help brands grow exponentially. It notes that over 80% of a company participated in training for a project and that the success of any project depends on involving and listening to users. The document contains sections on MAC users, Lotus Notes, mobility, reasons to switch, and a timeline for testing, converting, training and deploying something from September to November.
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22squared - Google Apps case study
- 2. We believe the most effective way to grow brands is through advocacy. Our expertise lies in getting advocates to talk about and recommend brands more often. Because when advocates talk, brands grow exponentially.
- 4. LOTUS NOTES
- 5. MOBILITY
- 7. WHY SWITCH?
- 10. squared ©2012 10
- 11. squared ©2012 11
- 13. OVER 80% OF THE COMPANY PARTICIPATED IN TRAINING
- 14. WHAT DID IT SOLVE?
- 15. The success of your project depends on your users. ASK LISTEN INVOLVE