All work and concepts presented in the following presentation are ©2010 Adam Howard, Jenny Shirey, Ruqian Zhou and Juliana Diaz Carnegie Mellon University, School of Design

1. Market Surveys & Explorations
Reviewing the various market explorations and looking at
segments of interest within explored markets
Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
1

2. Markets we explored
Education Volunteerism
Cultural/Social
Legal/Regulatory
Technology/Science
Economics/Political
Intercultural Communication
Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou

3. Questions about Markets
Business/Social
Education:
How do we to improve teacher lesson plans,
ability to track student progress
Volunteerism:
How do we create better ways to connect people
with common goals
Intercultural Communication:
How do we bring different cultural communities together,
how do we allow ease of transition in cultures
Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou

4. In the end ...
Information Lifecycle &
Distribution
Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou

5. Information Distribution
Traditional
Bulletin Boards Gossip
Posters Newspapers Word of mouth
Billboards/Murals Magazines Hand out Fliers
Direct Mail
Radio
Photos/Video
Passive Movies TV Active
New Websites
Spam Blogs
Web Ads Email
Social Network Media
Digital Micro-Blogging
Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou

6. Thinking about needs...local
How do we get our
information on campus?
• Often information is dated, last-minute
• Information between Depts. is bad, and when it exists its messy
• No streamlined methods to look at combined information
Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou

7. Thinking about needs...global
How do we get our
information in our cities?
• Passive information, or dated information
• No way to actively engage with the environment of media
• No personalized content - generic mass appeal
Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou

8. Who’s involved?
• We drew a stakeholder
diagram with sticky notes
so we could rearrange as
we discovered more about
the process
Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou

9. Better, Current & Relevant Information
3 1
Paper and supplies Janitorial Staff
Provider
Promote Org
Fundraising
?
6
Student Orgs
Promote product
6
make money 1
Individuals
Faculty
Promote company Communicate idea Make money
be efficient/accurate
7
look for employers
6
get message out
5 4 3
files
2 1 Accurate up to date
relevant information
CLarity of message
Recruiters Administrators Advertisers Graphic Designer Printer Distributor
Promote, lecture,
7
book,self
5
Gett message right
please client, make money
Students
get paid, set direction
target audience
Speakers & Market Researchers 1
Lectures
5
Visitors
Copy Writers
Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou

10. thank you!
Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou