The document provides predictions and plans from various professionals for content in 2023. Key points include:
- Understanding evolving customer expectations and measuring content performance will remain important.
- Balancing creative and technical sides of content to create more value at larger scales will be a focus.
- AI tools provide new opportunities for content creation and scaling but must be harnessed to create engaging experiences.
- Demonstrating the value of content and driving ROI through enterprise processes will be important in challenging economic times.
14 content marketing predictions for 2014 King Content
With the holiday season around the corner, it’s time for the King Content team to take a break from the last-minute client push for content, reflect on the year that was and look to the future with our content marketing predictions for 2014.
The more intimate the content specialists are with the data, the faster, better and more effective the content is going to be. Dan Dooley, PaceCo Senior Vice President of Digital Solutions, explains how our PaceCo editors are analysts, too, and it's always quality over quantity.
23 Predictions for Native Advertising in 2017 - Native Advertising InstituteRomain Fonnier
Native advertising is coming of age. If 2016 was the year in which “everyone came to the table”, as one expert puts it, 2017 will be the year in which native advertising might truly scale and increase in creativity as well as in transparency.
That’s the message binding together the 23 experts which Native Advertising Institute has asked to take a look into the future in order to predict how the coming year will affect native advertising.
The predictions included in the e-book ’23 Predictions for Native Advertising in 2017′ cover all areas of native advertising and answers your questions regarding:
How Native Ad Studios will evolve?
If marketers will embrace native advertising and how?
How native advertising will scale?
What labelling in native advertising will look like?
Which new creative technologies such as live video, VR, 360 degree video will affect native advertising.
Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. “Agency Content Innovators,” collects the best moments and most valuable lessons from our interview series.
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
Organizing for Content: Models to Incorporate Content Strategy and Content Ma...Rebecca Lieb
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
14 content marketing predictions for 2014 King Content
With the holiday season around the corner, it’s time for the King Content team to take a break from the last-minute client push for content, reflect on the year that was and look to the future with our content marketing predictions for 2014.
The more intimate the content specialists are with the data, the faster, better and more effective the content is going to be. Dan Dooley, PaceCo Senior Vice President of Digital Solutions, explains how our PaceCo editors are analysts, too, and it's always quality over quantity.
23 Predictions for Native Advertising in 2017 - Native Advertising InstituteRomain Fonnier
Native advertising is coming of age. If 2016 was the year in which “everyone came to the table”, as one expert puts it, 2017 will be the year in which native advertising might truly scale and increase in creativity as well as in transparency.
That’s the message binding together the 23 experts which Native Advertising Institute has asked to take a look into the future in order to predict how the coming year will affect native advertising.
The predictions included in the e-book ’23 Predictions for Native Advertising in 2017′ cover all areas of native advertising and answers your questions regarding:
How Native Ad Studios will evolve?
If marketers will embrace native advertising and how?
How native advertising will scale?
What labelling in native advertising will look like?
Which new creative technologies such as live video, VR, 360 degree video will affect native advertising.
Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. “Agency Content Innovators,” collects the best moments and most valuable lessons from our interview series.
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
Organizing for Content: Models to Incorporate Content Strategy and Content Ma...Rebecca Lieb
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
The world of content marketing is no stranger to evolution. From the early days of static web pages to the dynamic, data-driven landscapes of today, the industry has constantly adapted to embrace new technologies and trends.
The experts have weighed in. We’ve got 21 predictions related to social media, content marketing, online marketing and SEO from some of the biggest (or most insightful) names in the business.
The experts have weighed in. We’ve got 21 predictions related to social media, content marketing, online marketing and SEO from some of the biggest (or most insightful) names in the business.
Fjord Trends 2020: Emerging Trends in Business | Accentureaccenture
Accenture's Fjord Trends 2020 provides insight on business trends impacting business, tech & design to help brands thrive in a changing world. Read more.
Acquia & Digiday: The Rise of the New Content StrategistDigiday
Content strategy today is more than just words and pretty pictures. Today’s content strategist must understand that each member of their audience is different and drives the need for targeted content that speaks specifically to them. With so many different types of content, potential audience segments and publishing channels, how is a strategist expected to keep up?
In this webinar you’ll learn:
How to manage a large library of content across brands, sites, and teams
Which content types and channels to prioritize based on your audience and business goals
How great content marketing can solve the ad blocking issue
How solid analytics can take the guesswork out of attribution and determine the actual ROI of your content marketing campaigns
21 Digital Experience Trends to Act On In 2019e-Spirit Inc
Learn from the experts:. 21 digital experience trends to help direct your go-to-market strategy, better engage customers and deliver a clear ROI on your technology investments in 2019.
Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the “noise” is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view towards content marketing. We asked experts and practitioners of Content Marketing to share their insights and predictions on the future, and various trends that companies should focus on in the upcoming year.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
Meet the Agile Content Engine, or ACE℠. A model of throughput that brings nimbleness to brand journalism, ACE links audience-tuned people, processes, platforms and performance and gets a brand’s authentic editorial to market efficiently and effectively. To download this white paper, please visit http://www.paceco.com/agile-content-engine-ace/
10 Essential positions to include when building an advertising agency for you...Reversed Out Creative
Discover the key roles that drive success in advertising agencies - ReversedOut.com offers valuable insights into the 10 essential roles for a thriving advertising agency. From creative minds to strategic planners, find out how these professionals collaborate to deliver exceptional campaigns. Unlock the secrets to building a successful agency team today!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
The world of content marketing is no stranger to evolution. From the early days of static web pages to the dynamic, data-driven landscapes of today, the industry has constantly adapted to embrace new technologies and trends.
The experts have weighed in. We’ve got 21 predictions related to social media, content marketing, online marketing and SEO from some of the biggest (or most insightful) names in the business.
The experts have weighed in. We’ve got 21 predictions related to social media, content marketing, online marketing and SEO from some of the biggest (or most insightful) names in the business.
Fjord Trends 2020: Emerging Trends in Business | Accentureaccenture
Accenture's Fjord Trends 2020 provides insight on business trends impacting business, tech & design to help brands thrive in a changing world. Read more.
Acquia & Digiday: The Rise of the New Content StrategistDigiday
Content strategy today is more than just words and pretty pictures. Today’s content strategist must understand that each member of their audience is different and drives the need for targeted content that speaks specifically to them. With so many different types of content, potential audience segments and publishing channels, how is a strategist expected to keep up?
In this webinar you’ll learn:
How to manage a large library of content across brands, sites, and teams
Which content types and channels to prioritize based on your audience and business goals
How great content marketing can solve the ad blocking issue
How solid analytics can take the guesswork out of attribution and determine the actual ROI of your content marketing campaigns
21 Digital Experience Trends to Act On In 2019e-Spirit Inc
Learn from the experts:. 21 digital experience trends to help direct your go-to-market strategy, better engage customers and deliver a clear ROI on your technology investments in 2019.
Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the “noise” is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view towards content marketing. We asked experts and practitioners of Content Marketing to share their insights and predictions on the future, and various trends that companies should focus on in the upcoming year.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
Meet the Agile Content Engine, or ACE℠. A model of throughput that brings nimbleness to brand journalism, ACE links audience-tuned people, processes, platforms and performance and gets a brand’s authentic editorial to market efficiently and effectively. To download this white paper, please visit http://www.paceco.com/agile-content-engine-ace/
10 Essential positions to include when building an advertising agency for you...Reversed Out Creative
Discover the key roles that drive success in advertising agencies - ReversedOut.com offers valuable insights into the 10 essential roles for a thriving advertising agency. From creative minds to strategic planners, find out how these professionals collaborate to deliver exceptional campaigns. Unlock the secrets to building a successful agency team today!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. “Designing content fit for purpose and helpful to people at
the moment of need remains critical every year. It will be so
this year. Understanding how the consumerization of
technology affects the expectations of business
audiences and technology users (mobile-first of years prior,
cloud computing model now, and AI and augmented/mixed
reality of coming years) will remain a focus. Measuring the
performance of all content types and deriving actionable
insights that can be easily operationalized needs attention
every year, and will again this year. Finally, doing an even
better job of making our content easy to find and eliminating
confusing and duplicative content will be a priority.”
2023 Content Predictions and Plans
Jerele Neeld
VP of Content Design +
Development
Dell
Addressing New Expectations with More Measurement
3. “Successful leaders will make big progress in balancing the
creative and technical sides of content in new ways to
create more value at a larger scale. Content at a finer
granularity will need to serve a wider range of purposes in
end-to-end experiences tailored to sophisticated customers.
Content also will need to communicate brand purpose that
genuinely, uniquely, and repeatedly inspires employees and
customers (even in B2B contexts). Understanding content
performance by assembling intelligence with content
analytics and effectiveness evaluations will go from ‘nice-
to-have’ to ‘must-have’ as every dollar is scrutinized. And the
really successful will view implementing content
technology well as key to making this balance possible.”
2023 Content Predictions and Plans
Colleen Jones
Founder + President
Content Science
Balancing Purpose, Performance, and Possibilities
4. “What a time to be alive and in content marketing!
Technologies like generative AI are giving us new tools to
create and scale content, while digital and social continue to
help us make experiences deeper, more engaging and
available to our audiences. It’s the march of progress we’ve
seen in our industry for years (and many times across
history), but the rapid acceleration from idea to market
readiness makes these advances feel more real and – and
really disorienting – for content teams. That’s why as we
enter a new year the role of content strategy remains
vitally important. We keep our organizations focused on
people: educating, influencing and inspiring our audiences
and organizations. Let’s welcome the robots and put them to
work by making us better at creating meaningful value,
not just more stuff.”
2023 Content Predictions and Plans
Wade Coleman
VP of Content Strategy
Fiserv
Progressing Content Strategy with AI
5. “AI has the potential to help us create better content. It can
sound a bit scary, and some writers and editors are
understandably a bit concerned. However, tools like ChatGPT
are just that, another tool in our content toolbelt. For now,
at least, these tools do not understand the empathy and
humanness that skilled writers possess to create content that
connects and resonates with other humans. AI is an exciting
and disruptive technology that is here to stay. As content
professionals, we will need to put in the work to harness
AI to create engaging customer experiences.”
2023 Content Predictions and Plans
DeAnn Wright
Director, Content Strategy
& Design
Juniper Networks
Harnessing AI To Improve Customer Experiences
6. “ChatGPT will be used for all marketing copy. I jest... kind of.
But in all seriousness, if content creation becomes more
automated, and anyone (or anything) can create it, our job
becomes more how to strategize and execute against it,
which (so far) hasn't been outsourced to AI.”
2023 Content Predictions and Plans
Erin Everhart
Director, eCommerce &
Personalization
Arby's / Inspire Brands
AI Creators, Human Strategists
7. “In challenging economic times, we see a growing focus on
demonstrating the value of content in de-risking projects
and driving ROI. With a new position in our organization and
growing access to business analytics, we plan to build
enterprise-level processes that drive cohesion and
emphasize consistency. All while ensuring our content
remains inclusive, in language and practice.”
2023 Content Predictions and Plans
Jonelle Wilkinson-Seitz,
Colby Phillips,
Meredith Deaver
AT&T
Driving ROI with Enterprise Content Operations
8. “The mar-tech, creative-tech, and content-tech boom will
continue to grow in 2023. Content teams will need to keep up
with all the new tools and solutions being developed, but they
will also need to embrace them. Even three years ago, best
practices are no longer best practices due to the rate of
change in the world; the pandemic proved that. The
forward-thinking content team will leverage technology to
become more efficient in their quality content creation,
not just produce more content.”
2023 Content Predictions and Plans
Steven Pritt
VP of Content Marketing COE
Thomson Reuters
Embracing the Multi-Tech Boom
9. “Many longstanding nonprofits, institutions, and organizations
will continue to work toward modernization of their
websites and digital content strategies. We are starting to
see organizations such as these—sometimes with fewer staff
and smaller budgets—looking toward implementing newer
tools and technologies that they were previously hesitant to
invest in, to help them scale and sustain their content
operations. This will be particularly important with a potential
economic downturn on the horizon.”
2023 Content Predictions and Plans
Elizabeth Mendes
Senior Associate Content
Science
Modernizing Nonprofit Digital Strategies
10. “Both content creators and content channel designers /
developers will continue to focus on making content more
inclusive, with particular attention going to word usage,
cultural language bias, content localization, and the
accessibility of content experiences. And what falls under
the umbrella of “accessibility” will continue to grow, with
content planners and strategists paying increasingly more
attention to how to leverage multiple modalities and
rhetorical approaches to make content more accessible and
useful to neurodiverse audiences.”
2023 Content Predictions and Plans
Toni Mantych
Sr Content Director
ServiceNow
Making Voice Inclusive and Accessible
11. “Health organizations committed to diversity, equity and
inclusion must examine whether or not their process for
creating content is in alignment with these principles.
When writing for ethnically diverse audiences, teams must go
beyond translation and explore the benefits of
transcreation. In doing so content is more likely to resonate
because it reflects a voice that captures the cultural nuances
and generational customs that so often influence individual
and community health and wellness.”
2023 Content Predictions and Plans
Juviza Rodriguez
Sr Director Consumer Health
March of Dimes
Beyond Translation to Transcreation
12. “We'll see increased focus on first-party data, especially as
Google works to phase out third-party cookies on Chrome by
the end of the year. This means that organizations will have
to get better at collecting and using their own data to
develop and deliver content that builds trust and deepens
relationships with customers.”
2023 Content Predictions and Plans
Angie Vaughn
Senior Analyst
Content Science
Prioritizing First-Party Data
13. “Top of mind for me is managing content for personalization
at scale, which encompasses many things within content
strategy, content ops, and content engineering—content
modeling and structure, authoring experience and
change management, localization—as well as working with
technical teams, and then orchestrating and building user
experiences with the content built for personalization. There
are several vendors doing neat things especially with
authoring experience and orchestration. In the year ahead, I
think sophisticated personalization capabilities will have
a lower barrier to entry. I’m also kind of hoping to see some
new specialty roles develop to support these new
capabilities.”
2023 Content Predictions and Plans
John Collins
Sr Content Architect
Atlassian
Orchestrating Sophisticated Personalization
14. “My content focus for 2023 is clearly defining and
articulating company vision, then aligning the
communication of that vision both internally and externally.
Content teams often focus the majority of their efforts on the
external message. But neglecting your internal audience is
a missed opportunity.
If employees understand and buy into the vision you're
trying to achieve, they can be some of your strongest
advocates in communicating to your prospects, customers,
and partners. That internal reinforcement and feedback loop
helps build content that truly resonates with all our audiences,
strengthening our story about the value we bring across our
ecosystem.”
2023 Content Predictions and Plans
Alyssa Fox
Sr VP of Marketing,
The Capstreet Group
Communicating Vision to All Audiences
15. 15
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