New startups primarily rely on self-funding and loans from friends and family for capital. Approximately 30% of investment funds come from angel investors. Successful fundraising channels include introductions through personal connections and accelerators/incubation centers. The three main uses of fundraising are product/service development, expanding marketing to new markets, and increasing hiring. When calculating valuation for negotiation purposes, startups must understand their development stage and maturity, have strong financial reporting systems, ensure financial figures align with operational plans, learn different valuation methods, and determine a reasonable valuation figure based on their goals and stage.
1) More than 70% of Taiwanese startups aim to enter international markets within 3 years, initially focusing on Asia in 2018 and shifting toward North America in 2020.
2) Validating the business model through repeat customers is key to profitability, more so than understanding market needs or overcoming initial R&D costs.
3) Partnering with major brands like Facebook or Qualcomm provides startups access to larger markets and lowers risks of entering international markets by gaining credibility and distribution channels.
1) According to a 2019 survey, 50% of Taiwanese entrepreneurs believe that their entrepreneurial skills came from past educational and work experiences, while 31% believe it came from their personal interests.
2) The survey showed that male entrepreneurs focused more on engineering and technology, while female entrepreneurs focused more on consumer products and e-commerce. Both genders were interested in agriculture technology, food and beverage, and healthcare.
3) To encourage more female entrepreneurs in technology fields, the government has adjusted policies and programs, such as creating a Women's Entrepreneurship Excellence Award in 2018 with a new technology innovation category.
4. 【資料來源】
⚫ GEM(2021), 2020/2021 Global Report.
⚫ GEM, 2021/5/5, New Global Entrepreneurship Monitor Research: 43% of Survey Respondents
Know Someone Who Stopped a Business Due to the Pandemic,
https://www.gemconsortium.org/reports/latest-global-report.
⚫ KPMG(2021), Venture Pulse Q1 2021: Global analysis of venture funding.