This survey sought member feedback on various aspects of the golf club since the last survey in 2015. Key findings show that members are generally satisfied with improvements to the golf course condition, competitions, and customer service. Areas identified for further focus include pace of play issues, distance markers, and cutting back long rough. Members support adding more practice facilities and midweek competitions on the second course. The results will be used to review competitions and continue improving member services and the golfing experience.

1. Members
Survey 2017

2. This survey sought to further understand our members views on our operation as a follow up to
the 2015 survey.
The 2015 survey saw many of the members ideas and thoughts implemented and areas of there
concern improved.
Of the member services the golf course and its condition are of the most importance to members,
with the general turf condition especially the greens vastly improving since the 2015 survey.
Service level in the golf operations continues to exceed customer expectations, a review of
competition structure and prizes is underway.
Both the tavern and brasserie met or exceeded customers expectations in most categories with
comments being happy with the layout changes.
Introduction

3. Key Actions Implemented from 2015 Survey
The last survey was completed in mid-2015, find below key actions and changes implemented since that survey:
• Sunday and 9 hole comps have been added
• Lifestyle members can now view the Saturday time sheet
• More brands have been added to the golf shop.
• Practice facilities have been added with further facilities in the design phase.
• The course has been re rated with the slope adjusted resulting in less visitors winning competitions
• Rough has been cut back
• Greens are now more consistent (due to regular rolling and dusting program)
• Majority of greenside bunkers have been re lined with best in class bunker lining
• Parramatta grass has been drastically reduced.
• Twitter account for maintenance staff has been set up to better inform members of day to day course activities.
• Layout of the bar has changed to improve acoustics and create separate areas.

4. 2017 EXECUTIVE SUMMARY / KEY FINDINGS
93% of respondents feel
they receive great value
from their membership.
Focus areas for the golf
course are distance markers
and long rough.
92% of respondents said the
variety of stock in the golf shop
meets or exceeds their
expectations.
The type and frequency of
communication rates very
well.
Slow play continues to be an
hot topic as is all facets of
competition golf.
Positive comments received
regarding the customer
service from staff at
the Links.
A remarkable improvement
from the 2015 survey, saw
98% of the respondents
feeling the greens now meet
or exceed expectations
Interestingly the 3rd Hole
rated both members
favourite and least favourite
hole on the golf course.
Members are very happy
with the newly designed
Tavern and Lounge area
upstairs.

5. Golf Operations

6. Please rate the following:
Above Expectations Meets Expectations Doesn't Meet
Expectations
Count Count Count
Customer Service 146 70 1
Stock levels 55 152 9
Variety of products 46 151 17
Golf cart availability 145 71 0
Organisation of Competitions 90 120 6
Tuition and Coaching 34 168 8
Golf Repairs 53 152 3
Presentation of Pro Shop 111 103 1

7. Do you play in competitions at the Links?
Yes
85%
No
15%

8. Which starting schedule would you prefer for
Saturday competitions?
One Tee Start
64%
Two Tee Start
36%

9. On average is pace of play okay in Saturday
competitions?
Yes
64%
No
36%

10. Overall are you happy with the variety of
competitions for Saturday competitions?
Yes
89%
No
11%

11. Should players be awarded both a scratch and
net prize?
Yes - the scratch prize
should go to the best
scratch score of the
day
46%
No - only one
placegetter prize
should be awarded
per person
54%

12. Would you like to see a team event added to one
of the midweek competitions each week?
Yes
54%
No
46%

13. To help with pace of play and overall flow of your
rounds would you like to see monthly medals
changed to stableford events?
Yes
25%
No
75%

14. In regards to course set up and in particular the tee
location and overall length of the golf course is the
course set up for midweek and weekend competitions as
you would expect?
Yes - the course is set up
consistently and to the
length it has been rated
84%
No
16%

15. Would you like to see more midweek competitions
played from the steelworks course?
Yes
95%
No
5%

16. Do you feel practice facilities such as hitting bays, turf
driving range and short game areas would add value to
the membership at the Links Shell Cove?
Yes
30%
No
70%

17. Golf Course

18. Please rate the following:
Above
Expectations
Meets
Expectations
Doesn't Meet
Expectations
Count Count Count
Greens 60 142 4
Fairways 62 135 8
Tees 35 125 43
Rough 13 132 61
Bunkers 14 93 97
Pathways 14 96 95
Garden areas 15 117 74
Signage 29 145 31

19. Favourite Holes at LSC
Least Favourite Holes at LSC
16th – 14% 3rd – 11%
18th – 20% 3rd – 10%

20. The new layout has now been in play for 9 months,
are you happy with the changes?
Yes
81%
No
19%

21. Membership

22. As a member, rate the value you receive from your
membership?
Above Expectations
33%
Meets Expectations
60%
Below Expectations
7%

23. Please rate the following:
Above
Expectations
Meets
Expectations
Doesn't Meet
Expectations
Count Count Count
Monthly Members Newsletter 72 121 8
Website 58 128 10
Facebook / Twitter 37 132 8
Instagram 22 126 13

24. Please rate the frequency of communication you
receive
Too little
10%
Too much
3%
Just right
87%

25. Tavern
&
Brasserie

26. Tavern - Please rate the following:
Above
Expectations
Meet
Expectations
Doesn't Meet
Expectations
Count Count Count
Customer Service 107 89 0
Variety of Beverages 64 127 5
Presentation of Bar / Lounge area 64 126 5
Cleanliness of Bar / Restroom
facilities
73 117 5
Tab & Keno offering 44 144 2
Live Music 14 149 5
Bottle Shop 12 154 12
Sports Bar 42 139 4

27. Brasserie - Please rate the following:
Above
Expectations
Meets
Expectations
Doesn’t meet
Expectations
Count Count Count
Customer Service 95 94 2
Menu Variety 64 121 5
Quality of meals 81 106 3
Specials 58 122 8
Overall value 53 124 14
Presentation of Restaurant area 38 148 5
Sports Bar Menu 28 147 7

28. Actions from
Key Findings

29. A full review of
competitions including
prizes and allocation will be
undertaken.
A new NTP system will be
implemented immediately
Visual Distance markers to
the golf course will be
added.
Long rough will continue to
be cut back.
Strategies for improving
pace of play will be
investigated.
An additional survey
targeting lady and lifestyle
members will be designed.

30. Proposed Driving Range

31. Stage 2 – Expansion Plans