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Media and Learning Conference
Choosing successful social media polici
11-03-2016
Goedemorgen!
Kristof.dhanens@mediaraven.be
@kristofdhanens
Mediaraven?
Mediaraven vzw explores the possibilities of digital media, together with children,
youngsters and youthworkers.
With our experience and expertise we create space and time for experiment in which
children, youngsters and youthworkers
• can develop media skills,
• share online information about or for young people
• support youthworkers in working with digital media
Towards one social media policy?
Using
sociale media
during lessons
Making
agreements about
social media
Using
sociale media
for PR
- Educational
- Preparing lessons
- Reaching goals
- Own use
- Rules
- Approve / Punish
- Communication
- Internal + External
- Interaction / Promotion
Sociale media in class
go to an iPad school
Way to much work Covering all those iPads
Looks familiar?
Bring your own device?
Wifi at school?
Time for the open internet exam?
Always a way to reach a goal , never a goal as
such
Making agreements about social media
“Of course we use social media during
classes.
If we have to do it during break, we cannot
talk to our friends anymore.”
A virtual playground?
• “Are we going to cancel
playtime at school, because
sometimes a few pupils fight?”
Andy Demeulenaere
(coördinator Mediawijs)
Work versus private use?
Work versus private use?
What does your general school policy say?
Using sociale media for PR
Je publiek engageren
• Sociale media is not a news channel
• Sociale media is two way communication
• Listen, evaluate, respond
• Positive / Negative
• Talk with your target audience
• Use them as embassadors
Sociale media = two way communication
Use your pupils to create content
www.iatschool.be
Time for a social media manager?
5 Take Aways
• Sociale media offers opportunities
• Sociale media is never a goal as such
• Think before you post
• Start from your General Policy
• Make someone responsible
Vragen: help@mediaraven.be - www.mediahelpdesk.be
Powerpoint: www.slideshare.com/mediaraven
Questions?

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20160311 Choosing successful social media policies

Editor's Notes

  1. Wat is Mediaraven? Mediaraven is in de eerste plaats een vrijwilligersorganisatie Die jongeren wil laten experimenteren met alle mogelijke facetten van digitale media
  2. Wifi op school of niet? Op zich is het niet tegen te houden. Over een paar jaar heb je immers zelfs geen wifi meer nodig om online te geraken Verbieden heeft dan ook geen zin, afspraken over maken (net zoals over pesten, gsmgebruik, afval, … op school) uiteraard wel Tablets aankopen voor op school? Misschien is ‘bring your own device’ wel een betere filosofie: breng je smartphone, laptop, tablet, … mee naar school en gebruik die om per 2 of 3 oefeningen op te maken, dingen op op te zoeken in functie van de les Sluikreclame: Mediaraven heeft een traject I@School waarbij leerlingen uit de 1e graad media leren maken met tablets
  3. Hoewel de smartphone blijkbaar goed is ingeburgerd, kunnen we dit toch nog niet automatisch zeggen over mobiel internet. KLIK De jongeren gebruiken Wifi op alle mobiele toestellen en dan voornamelijk thuis. Met de smartphone en MP3-speler doen ze dit ook wel via hotspots en homespots. Van de jongeren die de voorbije maand online gingen met een smartphone, deed 37% dat met een data-abonnement. Dat is 14% meer dan in 2012, maar nog steeds een goed derde van de jongeren. Wifi op school? Kan interessante discussie worden
  4. Voorbeeldje van een school die met intagram aan de slag gegaan is: college OLV Ten Doorn uit Eeklo
  5. De laatste tip: organiseer je vereniging op je communicatie (zowel online als offline) Wie doet de communicatie? Iedereen een beetje? Of stel je iemand verantwoordelijk? Of heb je een heus webteam? Wat je ook doet, zorg ervoor dat taken duidelijk verdeeld zijn en dat er iemand verantwoordelijk is
  6. Vragen?