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RunSignUp for Race Management Companies


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LEarn how RunSignUp can help Race Management companies.

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RunSignUp for Race Management Companies

  1. 1. AGENDA Partner Program Overview Example Partners – Race Management Companies Cross Race Management & Marketing RD Go - Race Day Features 2 “What has happened over the last five months has surpassed my expectations. I'm constantly learning of the various dashboard applications, on the pre and post event side of things. It absolutely makes my job as an event director easier, especially in those moments prior to a race where time is of the essence. Most of all, I want to thank you all for the dedicated support, user friendly applications, and integration with timing systems.”
  2. 2. PARTNER PROGRAM For Race Management Companies, Timers, Race Series, Large Running Sites Enables multi-level access and control of races  Multiple Races and Race Directors Multi-Race Controls Strong Race Day Features 20% Revenue Share with Partner  Capability to Set Pricing per Race  Self Managed Pricing  Volume Pricing 3 Timer Rac e Rac e Rac e Race Serie s Rac e Rac e Rac e … Race Directo r Race Directo r “As someone that has been involved in planning a lot of events, I have to say, I LOVE RUNSIGNUP. Might even get a shirt made up that says that!”
  3. 3. PHILOSOPHY Tens of Thousands of Micro-Communities Goal: Provide technology to help these micro-communities serve runners better collaboratively Strategy • We don’t own the data • Open • Latest Technology • Easy to Use • Listen to our customers Built by Runners for Runners “RunSignUp has emerged as a real innovator in the running community. We have been working with them for over two years now on how to make races easier to find and more accessible to runners.” 4
  4. 4. RUNSIGNUP SERVICES Race Registration Results & Scoring RaceJoy Mobile GPS Tracking App Race Calendars for Clubs, Stores & Timers Club Management Volunteer Management 5 Open Approach • Free Services • Open API • Widgets “As a runner - every time I plan to register for a race and I see that the registration platform is with RunSignUp I say 'Oh Thank Goodness!!!'”
  6. 6. RACE MANAGEMENT PARTNER EXAMPLES Playmakers • Extensive co-marketing Program with local races • RunSignUp Calendar Widget on Store Website • Race Management Services in combination with local timers who use RunSignUp 3W Races • Self-serve Participant Management • Packet Pickup at local businesses • Flexibility with Pricing and determining who pays the processing fees “Overall my experience with RunSignUp was great. It was easy to learn how to set up a race and use the different features. I was on the system almost everyday, setting up coupons, responding to participant changes, and watching my registration numbers grow. The online help section and videos made it easy as a first-time user to get up and running. When I had a question (or made a mistake), they were very responsive and helped me resolve my issue. I was also impressed at how receptive they were to feedback and ideas to make it an even better tool for race directors.” 7
  7. 7. RUNNING INDUSTRY PARTNERS Road Runner Club of America • Running Club Membership creation and management • Create Race Widget • Coaching Education and Certification on RunSignUp • Premier Race search site in the US • Download all race changes each week and auto-populate their calendar • RunSignUp is the white label race creation widget on their website “Also, I wanted to let you know how great you are…we’ve been using … for a few months now and every time I’ve had an issue or problem and send off an email I’ve gotten a response within an hour or so. It’s very refreshing!” 8
  8. 8. CROSS RACE MANAGEMENT Reports & Dashboards Financial Payments and Reporting Participant Search & Management Race Copy and Renewal Coupons Email Marketing Email Notification Widgets Processing Fee Customization “I have been organizing, race directing and timing races for over 25 years and finally there is an online registration system that is very user friendly but still offers a lot of information and that system is RunSignUp, with their friendly staff and tremendous support, it is the best online system on the market. ” 9
  9. 9. REPORTS AND DASHBOARDS Dashboards • Live View – Participants, Race Revenue, Partner Revenue with 1 and 7 day and yearly comparison • Comparison Views (see next page) with Monthly, Weekly or Daily Year over Year comparisons or Week over Week comparisons • Payments quick graphical view of payments Participant Report • Similar to Race Participant Reports, but across all races • New search via zip code radius “Holy crap thats awesome you implemented all of those changes already. Default report view is super cool and giveaway inventories/projecting. Thanks.” 10
  11. 11. FINANCIAL REPORTS Summary Race Payments with Drill Down • Payments for each race • Transactions for each Payment and Race Race Totals • Download Excel Spreadsheets • Per race and event summaries • Transaction Details Top Race List 12
  12. 12. FINANCIAL PAYMENTS Races and Charities can each have their own Payment Accounts • RunSignUp makes all payments without you in the middle Consolidated Payments • Multiple races can share a Payment Account • Detailed reporting to allocate to each race Daily, Weekly, Monthly Payments Fast Payments – Transactions up to Monday at 5PM Eastern are in your bank account Wednesday morning “My timing business has exploded and I like to handle online registration for my races. RSU is a great company to work with.” 13
  13. 13. PARTICIPANT SEARCH & MANAGEMENT Search Across Races Search on Every Page from Upper Right Corner Advanced Search Participant Management direct links “In my first year of using RunSignUp (after 10-15 years of using another registration company) I’m quite pleased with the site and it’s features. I’ve especially liked how easy it is to modify a registration or refund money to a participant.” 14
  14. 14. RACE COPY AND RENEWAL Fast Race List Quick view of Participant Counts Quick Access to Common Actions • Edit / Renew / Copy / Delete Powerful search for large number of races “I really like working with you guys. I can't wait until later this year when I can start pushing the "renew" button for all my races. I like your service a lot. Thanks” 15
  15. 15. COUPONS Cross-race and Single Race coupons % and/or $ Start and end dates Options like minimum cart value, limit # of uses, new customers only. Set “Tags” to reports across all similar coupons like “Sponsors” Useful for Elite athletes, sponsors, running clubs, etc. This is only the 2nd year for our event, and the first time I’ve used With that said, I have noticed a definitive difference in the amount of registration traffic compared to last year. I’m no expert with, but I have had a lot of success utilizing the coupon feature.” 16
  16. 16. EMAIL MARKETING Free Email Marketing Cross-Race Email Lists • Pick Multiple Races • Zipcode Radius across all races Tightly Integrated with RunSignUp Database • Quick pick of Participants, Teams, Captains, etc. • “Mail Merge” with many of the database fields like Name, Shirt Size, Bib #, Registration ID#, URL for updating participant info, etc. Easily upload participants into lists Auto-logos for Partner, Race and Sponsors Upload your custom HTML “Both my timing company and RunSignUp are great and we will definitely use both companies next year (and tell others about you). The Email Marketing feature worked like a charm! Thanks!” 17
  17. 17. CROSS RACE MARKETING Referral Marketing • Create Referral Codes for Partners to use for tracking registrations across all races Incomplete Registration Reports Across Races • Automated follow-up Email capability More to come moving from per race to across races: • ROI Tracking for Facebook Ads, Google Adwords and Adroll • Loyalty Programs for Races and Running Clubs • Custom URL’s • Special Group and Team Pricing • SEO Optimizations • Sponsor Rewards • Google Analytics Summary info “I tripped across the incomplete registrations report this year - this was great because I was able to get in touch with people that had experienced a problem and get them straightened out before the online registration closed.” 18
  18. 18. EMAIL NOTIFICATIONS Configure Emails Sent to Race • Renewal Emails sent to Partners and/or race directors Set notifications you receive • New Race Created (useful when you have a race creation widget on your site) • Daily Registration Summary • Daily Store Purchase Summary • Daily Club Registration Summary “You are so easy to work with and I do want to tell you how much I appreciate all your help. I also love how you notify me when someone registers. It is so easy. I have highly recommended you all to a friend for an event they are doing. Hope they take my advice! :)” 19
  19. 19. WIDGETS AND PRIVATE LABELING Upload Logo • Header on your Dashboard (like this page!) • Appears in all Emails (automated and Email Marketing) instead of the RunSignUp logo Widgets – Many Cross Race Widgets • All Partner Race List • Race Calendar • Small Upcoming Races for a sidebar • Top Referrers across all races • Add Race – either Quick Calendar add or full race creation • Club Creation • Login using Oauth for access to your site and RunSignUp with shared password “I like RunSignUp because they give a little "widget" that I can paste directly onto a webpage on my site that makes it look like runners are signing up at Ohio Race Day. It is sort of like a portal directly to RSU through my site.” 20
  20. 20. RACE CALENDARS Race Calendar Widget • Display only your races • Display races within an X mile Radius • Exclude and Include specific races • Configure color and font to match your website Create Race Listing Widget • Let race directors create their own race listing • Useful for Stores, Clubs & Race Listing sites • Auto-updates the race calendar widget Playmakers uses RunSignUp for our community online calendar. We have 100's of events add their information to the community calendar on our website seamlessly with little involvement from the store. It has saves us 50+ hours a year in managing our calendar and continually updating everything. We also use RunSignUp for our store events. We host upwards of 20 events a year. 21
  21. 21. RACE DAY GO Scoring and Timing Software Integrations Check-In App Results Kiosk Registration Kiosk Results Series Scoring RaceJoy “RunSignUp makes it easy for participants to register for the Mike Hike and support our fundraising efforts. Online donations increased 57% when we switched to RunSignUp!” 22 Bringing Race Day Together
  22. 22. Finish Line Register Run Race! Timing System Chronotrack, MyLaps, Agee, etc. Scoring System Participants Your Website Register Your Website Results Results and Notifications on Website, Mobile, TXT, Email, Facebook and Twitter. Results Check-In App
  23. 23. THE RACE DIRECTOR One of the Two (along with RunScore) market dominating Scoring platforms Over 500 Timers use The Race Director to time, score and manage thousands of races Works with all chip timing systems Supports Road Race, Triathlon, Relay, Team, Lap, XC and more types of races Merged with RunSignUp in January, 2015 Very tight integration between RunSignUp and The Race Director to sync participant information (edit on either side), upload results and send notifications via TXT and Email. Advanced integration points like teams, triathlons, etc. Combined companies will create a next generation Cloud and Mobile scoring platform which will work with RD PC. “I am very happy to merge our business with RunSignUp. This combination provides a stable place to continue to support and enhance The Race Director in an open fashion. RunSignUp shares a similar vision for open platforms that are inclusive. I am particularly excited to begin work on a Next-Generation platform with the RunSignUp team.” – ROGER BRADSHAW, THE RACE DIRECTOR FOUNDER 24
  24. 24. RUNSCORE RESULTS RunScore Results works for any RunScore race • Without any changes, post results online • Uses existing listing files for printing results to put those fields online and make them searchable • Add TXT and Email results messaging • Add YouTube Video to results • Embed results easily on multiple sites with Widget RunSignUp Integration • Also works with any RunSignUp Race • Bi-directional syncing of participant data – make changes in either RunSignUp or RunScore and those changes are synced to the other system • Can share Results Credits with RunScore Results “RunScore Results is the result of a tight integration between RunScore and RunSignup Results, but allows RunScore users to use RunScore Results for any race and completely controlled from RunScore. RunScore Results is an integral part of RunScore.” ALAN JONES, RUNSCORE FOUNDER 25
  25. 25. AGEE TIMING Agee Timing is a timing and scoring software platform that works with many vendors hardware ( Impinj, Alien, Motorola/Zebra, Thinkify and others) Tightly integrated with RunSignUp Participant Syncing with editing on either side Full Results publishing to RunSignUp Results Enables real time Notifications via TXT and EMail “I use RunSignUp as my online registration vendor already. I like them because they give a little “widget” that I can paste directly onto a webpage on my site that makes it look like runners are signing up at Ohio Race Day. Now that RunSignup integrates with Agee Race Timing, I’m really excited.” 26
  26. 26. CHECK-IN APP Auto-Sync with Offline mode Fast Local Searching & Check-In Dynamic Bib Assignment Waiver Check-In Bar Code Reader Support Label & Receipt Printers Customize Check-In Data Linked Registration for fast family check-in Team Check-In Team Bib Assignment Reporting per Check-In Station Save to USB for emergency sync with Scoring Software Free and Open 27
  27. 27. RUNSIGNUP RESULTS KIOSK 28 “Just uploaded my first set of results. Oh my goodness! How easy!!!! I usually put off uploading results to our previous registration site because it was so difficult. Thank you for making this simple.”
  28. 28. KIOSKS & RACE DAY REGISTRATION Enable Mobile Phone, and Kiosk Registration on Race Day Race Director and RunScore can download the new entries incrementally No more data entry and paper! Take cash and/or credit cards Use as Results Kiosk after the race! 29 “I used the kiosks at a small race this past weekend too. First time using it, everything went great. After walking the volunteers through a couple of registrations they picked it up easily, super easy to use.”
  29. 29. RUNSIGNUP RESULTS Easy, Open Results Upload from The Race Director, RunScore, Agee, CSV, HTML or API Simple collaboration between Race Directors and Timers Full searchable Results Display • Individual Results, including custom URL and QR Code for bib printing • Customize column order and content • Splits and Triathlon support • Auto-pace and Age % calculations • Finisher Certificate • Video Results • Mobile Results • Kiosk Results • Custom Bib & QR Code • Notification and Runner Tracking • Quick Widget for embedding searchable results on any website • Free TXT of results if registration done on RunSignUp and inexpensive TXT and free email notifications for other races “We added video to two of our results pages from the weekend: super easy to set up on the RSU end (YouTube is another story), and a huge hit with the masses. THANK YOU for making this feature available. It's something I didn't know I would ever use, but greatly appreciate you all thinking outside the typical registration/results box to provide what I consider the leading product in the marketplace. Kudos.” 30
  30. 30. FINISHER CERTIFICATE Select from our standard Templates Upload your Own Background Image Add Text Add Custom Fields • Name • Time • Place • Pace • Etc. 31 “Just wanted to say thank you for doing a kick ass job with results and certificates. Finally figured out how to quickly upload results from RD to RSU and stoked how easy it was.”
  31. 31. “My husband, son and a friend were able to track my whole race from home and from two different states!! Thanks RaceJoy!!!” GPS RUNNER TRACKING Transform the phone into a tracking device Real-time tracking on the course map Track up to 20 people at a time Receive Mile Splits and Alerts Participants Cheer Runners during the race On average, seven hour battery life optimization Will merge GPS Timing Data in RunSignUp Results in 2016
  32. 32. REVENUE SHARE RunSignUp shares 20% of the processing fee revenue with partners in return for their volume and doing part of the support and setup work required to support multiple races Minimum 10 races and/or 5,000 registrations per year to qualify Partners have control over Processing Fees charged to races and keep any additional fees charged Set across all races, with ability to modify on a per race basis Example: • $30 race, $2.50 standard RunSignUp processing fee • Partner receives $0.50 of the $2.50 (20%) • Partner chooses to charge $3.10 to recover the value they are providing to the race. The partner keeps the extra $0.60 • The partner in this case is keeping $1.10 of each $30 registration We were able to more than double the revenue share we were getting from our previous provider. And we get better service and better software. We have taken that extra cash and grown our events this year. 33
  33. 33. SUMMARY Partners are key to the RunSignUp business model Many features targeted at each market will continue to be enhanced • Timers – Race Day features • Race Series – Marketing and Advertising ROI features • Open Platform capable of working with your environment and systems We attempt to be important for your business – easing your processes, adding features your customers want, and providing the analytics to improve your operational and marketing efforts “I've checked out most of the major online registration platforms. Plymouth Rock Racing chose RunSignUp because it is the most user friendly and fully featured registration platform on the web. You guys are kicking your competition’s ass. ” 34