SlideShare a Scribd company logo
2015 Digital Marketing Product Guide
for Agriculture  Equipment Dealers
innovation lives here.
Our Company
We are Team SI, one of the region’s fastest-
growing digital marketing firms. We’ve built our
reputation on creating integrated solutions that
deliver what equipment dealers value most:
meaningful, positive and measurable impact
toward achieving your marketing goals.
More than half of today’s farmers are using mobile
devices when searching for information and looking to
make an equipment purchase. We help you appear online
where they are searching. Can you afford to miss half of
your business? We can help.
a new ONLINE
STOREFRONT
Our websites are much more than static brochure sites. Your
website will be a full-featured online storefront, complete with
inventory control and a customer relationship management system
with an easy-to-use online dashboard.
	 Constantly uploading your inventory takes way too much of
your valuable time. Our system pulls the current inventory
from your point-of-sale system – giving you more time to do
what you do best. Our system will save you time and energy.
	 Your website is 100% editable, and don’t worry, you will never
be locked out.
	 Your website is constantly updated with the latest technology
and security. For example, when the iPhone 8 comes out, your
website will be automatically updated!
what exactly
are we offering?
We deliver a cutting-edge, measurable road map
that will allow you to accelerate your business
growth and deepen the rapport you have with
your customers.
They’ll keep coming back to your site for relevant,
customized content while we continuously invest
in developing solutions designed to grow your
business footprint. We are your marketing team,
dedicated to helping you grow your business
in the agriculture and equipment industry.
Building Your
Foundation
Our society has become screen-based. Fully 90%
of our media consumption involves screens and
only 10% involves print. Our website development
team will custom-design a responsive website
for you that works on smartphones, computers,
tablets and any other device. We’ll create an
environment that keeps your customers coming
back to the website.
	Weather
	Commodities
	 Ag News
	Inventory
	Service
	Parts
	Specials
	Blog
	 Email Blasts
9:45 AM 100%iPad
90%OF OUR MEDIA
CONSUMPTION
INVOLVES SCREENS
ONLY
10%INVOLVES PRINT
Inventory
LISTINGs
Integrate your current point-of-sale system* to automatically
update your inventory or manage it directly from the back end of
your website. Our sites include an inventory Web app that makes
it easy – no technical skill required.
Easily provide your potential customers with details about
availability of specific makes and models. Showcase features,
specifications, and photos of your inventory.
Also list your current specials and promotions!
*Integration with a point-of-sale system is dependent upon third-party compatibility. While we will do everything we can
to work with vendors to make our systems compatible, it ultimately depends on what API options are available.
SHOWCASE
AVAILABLE
EQUIPMENT
SHOWCASE
AVAILABLE
EQUIPMENT
Built-in Forms
 Customer INFO
Our website management tool has built-in forms that allow
customers to request information from you. Maybe they’re
searching for a unique replacement part or looking to
understand the difference between two tractors – regardless,
they can easily get in touch with you by submitting a form.
You’ll receive a notification by email with the question and
customer information so you can reach out and make the sale.
Additionally, the form submission creates an entry in the website
customer relationship manager (CRM).
Everything is integrated, easy to use and it just works – period.
Preview Content Manage Your Business Help  Support
Recent Items
Site Manager
Web Apps
Modules
CRM
E-Mail Marketing
Reports
Site Settings
Dashboard
Search
Customers
Cases
Event Bookings
Opportunities
Sales Forecasts
Customers
Add Contact
Bulk Actions Export Report
Filters
Add Company Import Contacts Import Contacts (Advanced)
Customer Type: Equipment /Ag
Name City Customer Type Lead Source Industry Rating Edit
Christopher Ryan Equipment Other Other Warm
Connie Thrasher Equipment
Tim Bartley Equipment Other
Irwin Diamond Equipment
Robert Musto Equipment
Jason Delker Agriculture
Dan Bickell Equipment
David Koster Agriculture
Rickey Moskowitz Agriculture
Nick Wolfe Agriculture
Ryan Kimes Equipment
Janice Samuel Equipment
Daniel Richard Equipment
Nathan Landey Equipment Other Other Warm
Margo Sanchez Equipment
Norb Lasley Equipment
Tarah Godwin Equipment
Tommy Goodall Equipment
Darrell Parker Equipment
Charles Burk Equipment
Little Rock, Arkansas
Tulsa, Oklahoma
Abilene, Texas
Little Rock, Arkansas
Little Rock, Arkansas
Conway, Arkansas
Tulsa, Oklahoma
Topeka, Kansas
St. Louis, Missouri
Dallas, Texas
Dallas, Texas
Minden, Louisiana
Joplin, Missouri
Tulsa, Oklahoma
Little Rock, Arkansas
Little Rock, Arkansas
Jackson, Mississippi
Memphis, Tennessee
Little Rock, Arkansas
Little Rock, Arkansas Other
1 2 3 4 5 6 7 8 9 10 ... Page size: Displaying page 3 or 18, items 41 to 60 of 36020
Site Manager
Web Apps
Modules
CRM
E-Mail Marketing
Reports
Search
Customers
Cases
Event Bookings
Opportunities
Sales Forecasts
Filters Customer Type: Equipment /Ag
Name
Christopher Ryan
Connie Thrasher
Tim Bartley
Irwin Diamond
Robert Musto
Jason Delker
Dan Bickell
David Koster
Rickey Moskowitz
Nick Wolfe
Ryan Kimes
Janice Samuel
1
1 2
2
A customer fills out a form or requests
more information while browsing on
your site.
A customer record is automatically
created and a notification is sent to you.
You follow up and make the customer
really happy.
Email Marketing
to drive repeat Sales
Why collect contact information if you aren’t going to use it?
With our system, email marketing is available right from the
back end of the website. Best of all, it’s automatically tied directly
to the contacts in your customer relationship manager.
Email marketing is a powerful tool for reaching your customers
and bring them back to your website. Send out promotional
emails, newsletters, information about new equipment arrivals –
or provide discounts to your loyal customers. It’s all built in.
There’s no need for complicated systems or maintaining a
customer database in multiple locations.
Preview Content Manage Your Business Help  Support
Recent Items
Site Manager
Web Apps
Modules
CRM
E-Mail Marketing
Reports
Site Settings
Dashboard
E-Mail Campaigns
Mailing Lists
E-Mail Campaigns
New Equipment Email Campaign #4
Check out our new equipment specials – discount inside!
Custom Links Paragraph St... Font Name Apply CSS Cl...Real...
Reports Details Recipients Template Content Preview and Send
Email Subject:
Add modules and tags
Back Cancel and Save as Draft Send Test Email Next
Design HTML Words: 925 Characters: 5643
Modules
CRM
E-Mail Marketing
Reports
Site Settings
E-Mail Campaigns
Mailing Lists
Add modules and tags
Reporting 
Measurement
Business decisions should never be made blindly. That’s why
we’ve integrated powerful reporting functions into every aspect
of your online business website. From Web pages to inventories,
email marketing to customer relations – our platform records
every interaction customers have with your site and gives you the
tools to track them.
We take special care to understand what customers are looking
for, and we work to make sure that your site delivers.
Our full-featured system will help take your business to new
heights, all from an easy-to-use online dashboard.
Preview Content Manage
Recent Items
Site Manager
Web Apps
Modules
CRM
E-Mail Marketing
Reports
Site Settings
Dashboard
Visitors
Traffic Sources
Website Content
Web Forms Usage
E-Commerce
E-Mail Campaigns
Custom Reports
Admin Reports
Overview Visits and Page Views Geographic Location Unique Visitors Visitor Loyalty Browsers More
Visitors
Filters Date Period: Last Month
Visits and Page Views View All
Geographic Location
New and Returning Visitors
View All
700
550
400
250
100
16-Jul-2014 21-Jul-2014 26-Jul-2014 31-Jul-2014 05-Aug-2014 10-Aug-2014 15-Aug-...
Visits
Visits from New Visitors
Visits from Returning Visitors
Page Views
Fully Managed
Reliable software
Our business model is called Software-as-a-Service, meaning
you never have to worry about your technology becoming
outdated. Software-as-a-Service means you’re paying a monthly
subscription fee so we can keep your site running smoothly –
installing updates and patches automatically as needed. Our
service doesn’t stop once your site is launched.
In addition, all updates to our platform are automatically installed
to your site! You’ll be hosted on top-tier cloud servers with
redundant backups to make sure you never lose anything. You’ll
also have your own account manager who’ll be available to help
you with anything you need.
Our one-stop approach to online marketing takes the hassle out
of building, managing and hosting the most critical component
of expanding your equipment business: your website.
And let’s not forget ...
You’ll have your own dedicated account manager
and fully managed hosting!
Read more about our business model »
WHY IS ONLINE Marketing
NECESSARY in AG?
If you’re the type of person who thinks online
marketing is sleazy, scammy and lacks the “power
of a handshake,” Team SI will change your mind.
We understand your reservations – but we’re
here to show you that online marketing is merely
an extension of your storefront. By extending your
services online, you make them available to anyone
at any time. Having a useful, attractive website that
showcases your unique business will cultivate trust
and transform visitors into customers.
SMart-
PHONESARE MORE Prevalent
than tablets for
farm-related use
Nearly
ALLfarms with internet
use wireless routers
BIG AG
FARMErs(1,000+ Acres) are more
likely to use a mobile
device for farming
OVER
HALFof farmers’ digital media
activity is mobile
93%of purchase decisions
begin with web search,
and 98% of searchers only
look at the first page of
search results
Every
Dayit becomes harder
and harder to rank high IN
SEARCH ENGINES due to
Increasing competition
2016 Ag Media Packet

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2016 Ag Media Packet

  • 1. 2015 Digital Marketing Product Guide for Agriculture Equipment Dealers innovation lives here.
  • 2. Our Company We are Team SI, one of the region’s fastest- growing digital marketing firms. We’ve built our reputation on creating integrated solutions that deliver what equipment dealers value most: meaningful, positive and measurable impact toward achieving your marketing goals. More than half of today’s farmers are using mobile devices when searching for information and looking to make an equipment purchase. We help you appear online where they are searching. Can you afford to miss half of your business? We can help.
  • 3. a new ONLINE STOREFRONT Our websites are much more than static brochure sites. Your website will be a full-featured online storefront, complete with inventory control and a customer relationship management system with an easy-to-use online dashboard. Constantly uploading your inventory takes way too much of your valuable time. Our system pulls the current inventory from your point-of-sale system – giving you more time to do what you do best. Our system will save you time and energy. Your website is 100% editable, and don’t worry, you will never be locked out. Your website is constantly updated with the latest technology and security. For example, when the iPhone 8 comes out, your website will be automatically updated! what exactly are we offering? We deliver a cutting-edge, measurable road map that will allow you to accelerate your business growth and deepen the rapport you have with your customers. They’ll keep coming back to your site for relevant, customized content while we continuously invest in developing solutions designed to grow your business footprint. We are your marketing team, dedicated to helping you grow your business in the agriculture and equipment industry.
  • 4. Building Your Foundation Our society has become screen-based. Fully 90% of our media consumption involves screens and only 10% involves print. Our website development team will custom-design a responsive website for you that works on smartphones, computers, tablets and any other device. We’ll create an environment that keeps your customers coming back to the website. Weather Commodities Ag News Inventory Service Parts Specials Blog Email Blasts 9:45 AM 100%iPad 90%OF OUR MEDIA CONSUMPTION INVOLVES SCREENS ONLY 10%INVOLVES PRINT
  • 5. Inventory LISTINGs Integrate your current point-of-sale system* to automatically update your inventory or manage it directly from the back end of your website. Our sites include an inventory Web app that makes it easy – no technical skill required. Easily provide your potential customers with details about availability of specific makes and models. Showcase features, specifications, and photos of your inventory. Also list your current specials and promotions! *Integration with a point-of-sale system is dependent upon third-party compatibility. While we will do everything we can to work with vendors to make our systems compatible, it ultimately depends on what API options are available. SHOWCASE AVAILABLE EQUIPMENT SHOWCASE AVAILABLE EQUIPMENT
  • 6. Built-in Forms Customer INFO Our website management tool has built-in forms that allow customers to request information from you. Maybe they’re searching for a unique replacement part or looking to understand the difference between two tractors – regardless, they can easily get in touch with you by submitting a form. You’ll receive a notification by email with the question and customer information so you can reach out and make the sale. Additionally, the form submission creates an entry in the website customer relationship manager (CRM). Everything is integrated, easy to use and it just works – period. Preview Content Manage Your Business Help Support Recent Items Site Manager Web Apps Modules CRM E-Mail Marketing Reports Site Settings Dashboard Search Customers Cases Event Bookings Opportunities Sales Forecasts Customers Add Contact Bulk Actions Export Report Filters Add Company Import Contacts Import Contacts (Advanced) Customer Type: Equipment /Ag Name City Customer Type Lead Source Industry Rating Edit Christopher Ryan Equipment Other Other Warm Connie Thrasher Equipment Tim Bartley Equipment Other Irwin Diamond Equipment Robert Musto Equipment Jason Delker Agriculture Dan Bickell Equipment David Koster Agriculture Rickey Moskowitz Agriculture Nick Wolfe Agriculture Ryan Kimes Equipment Janice Samuel Equipment Daniel Richard Equipment Nathan Landey Equipment Other Other Warm Margo Sanchez Equipment Norb Lasley Equipment Tarah Godwin Equipment Tommy Goodall Equipment Darrell Parker Equipment Charles Burk Equipment Little Rock, Arkansas Tulsa, Oklahoma Abilene, Texas Little Rock, Arkansas Little Rock, Arkansas Conway, Arkansas Tulsa, Oklahoma Topeka, Kansas St. Louis, Missouri Dallas, Texas Dallas, Texas Minden, Louisiana Joplin, Missouri Tulsa, Oklahoma Little Rock, Arkansas Little Rock, Arkansas Jackson, Mississippi Memphis, Tennessee Little Rock, Arkansas Little Rock, Arkansas Other 1 2 3 4 5 6 7 8 9 10 ... Page size: Displaying page 3 or 18, items 41 to 60 of 36020 Site Manager Web Apps Modules CRM E-Mail Marketing Reports Search Customers Cases Event Bookings Opportunities Sales Forecasts Filters Customer Type: Equipment /Ag Name Christopher Ryan Connie Thrasher Tim Bartley Irwin Diamond Robert Musto Jason Delker Dan Bickell David Koster Rickey Moskowitz Nick Wolfe Ryan Kimes Janice Samuel 1 1 2 2 A customer fills out a form or requests more information while browsing on your site. A customer record is automatically created and a notification is sent to you. You follow up and make the customer really happy.
  • 7. Email Marketing to drive repeat Sales Why collect contact information if you aren’t going to use it? With our system, email marketing is available right from the back end of the website. Best of all, it’s automatically tied directly to the contacts in your customer relationship manager. Email marketing is a powerful tool for reaching your customers and bring them back to your website. Send out promotional emails, newsletters, information about new equipment arrivals – or provide discounts to your loyal customers. It’s all built in. There’s no need for complicated systems or maintaining a customer database in multiple locations. Preview Content Manage Your Business Help Support Recent Items Site Manager Web Apps Modules CRM E-Mail Marketing Reports Site Settings Dashboard E-Mail Campaigns Mailing Lists E-Mail Campaigns New Equipment Email Campaign #4 Check out our new equipment specials – discount inside! Custom Links Paragraph St... Font Name Apply CSS Cl...Real... Reports Details Recipients Template Content Preview and Send Email Subject: Add modules and tags Back Cancel and Save as Draft Send Test Email Next Design HTML Words: 925 Characters: 5643 Modules CRM E-Mail Marketing Reports Site Settings E-Mail Campaigns Mailing Lists Add modules and tags
  • 8. Reporting Measurement Business decisions should never be made blindly. That’s why we’ve integrated powerful reporting functions into every aspect of your online business website. From Web pages to inventories, email marketing to customer relations – our platform records every interaction customers have with your site and gives you the tools to track them. We take special care to understand what customers are looking for, and we work to make sure that your site delivers. Our full-featured system will help take your business to new heights, all from an easy-to-use online dashboard. Preview Content Manage Recent Items Site Manager Web Apps Modules CRM E-Mail Marketing Reports Site Settings Dashboard Visitors Traffic Sources Website Content Web Forms Usage E-Commerce E-Mail Campaigns Custom Reports Admin Reports Overview Visits and Page Views Geographic Location Unique Visitors Visitor Loyalty Browsers More Visitors Filters Date Period: Last Month Visits and Page Views View All Geographic Location New and Returning Visitors View All 700 550 400 250 100 16-Jul-2014 21-Jul-2014 26-Jul-2014 31-Jul-2014 05-Aug-2014 10-Aug-2014 15-Aug-... Visits Visits from New Visitors Visits from Returning Visitors Page Views
  • 9. Fully Managed Reliable software Our business model is called Software-as-a-Service, meaning you never have to worry about your technology becoming outdated. Software-as-a-Service means you’re paying a monthly subscription fee so we can keep your site running smoothly – installing updates and patches automatically as needed. Our service doesn’t stop once your site is launched. In addition, all updates to our platform are automatically installed to your site! You’ll be hosted on top-tier cloud servers with redundant backups to make sure you never lose anything. You’ll also have your own account manager who’ll be available to help you with anything you need. Our one-stop approach to online marketing takes the hassle out of building, managing and hosting the most critical component of expanding your equipment business: your website. And let’s not forget ... You’ll have your own dedicated account manager and fully managed hosting! Read more about our business model »
  • 10. WHY IS ONLINE Marketing NECESSARY in AG? If you’re the type of person who thinks online marketing is sleazy, scammy and lacks the “power of a handshake,” Team SI will change your mind. We understand your reservations – but we’re here to show you that online marketing is merely an extension of your storefront. By extending your services online, you make them available to anyone at any time. Having a useful, attractive website that showcases your unique business will cultivate trust and transform visitors into customers. SMart- PHONESARE MORE Prevalent than tablets for farm-related use Nearly ALLfarms with internet use wireless routers BIG AG FARMErs(1,000+ Acres) are more likely to use a mobile device for farming OVER HALFof farmers’ digital media activity is mobile 93%of purchase decisions begin with web search, and 98% of searchers only look at the first page of search results Every Dayit becomes harder and harder to rank high IN SEARCH ENGINES due to Increasing competition