This document discusses travel trends among baby boomers and other generations. It notes that baby boomers and Gen Xers plan on taking 4-5 trips in 2015, with boomers spending $120 billion on leisure travel. Many travelers using a bicycle tour company are seniors aged 64 looking for social interaction. The top motivations for travel are getting away from everyday life, spending time with family and friends, and relaxation. Most planned 2015 travel by boomers and Gen Xers is in spring, summer or fall. The top 3 types of trips are multi-generational, summer vacations, and weekend trips. The document recommends advertising in pilot magazines to attract flyers to Vermont's airports near activities and the Canadian border, partnering

2. Aha, You Know This…
They’re Everywhere
Hot Trends in Travel | Boomers, Brews and LGBT
2015 Vermont Travel Industry Conference

4. Partnership. Think About It …
• 61%
of
golfers
are
50+
• 47%
of
private
aviators
are
46+
and
average
net
worth
is
$1.4million
• More
money
is
spent
by
birders
than
by
NASCAR
fans

5. On the road again …

6. First, the numbers …
1. Boomers say they will be taking trips
4 – 5 times in 2015
2. Leading edge GenXers (those age 45 – 49)
also plan to take 4 – 5 trips in 2015
3. Boomers spend $120billion on leisure travel

8. What Are We Missing?
Gregg Marston, president of VBT Bicycling
and Walking Vacations says the company's
average traveler is 64 years old, and nearly a
third of travelers in 2014 signed up for the tour
unaccompanied, many of them looking for a
group dynamic and a safe way to travel.
"This is popular with seniors whose spouses have
passed on and want to continue traveling the world
and making new friends," Marston said.

10. Top motivators for travel are
1. 57% to get away from everyday
normal life
2. 55% to be with family & friends
3. 54% to relax and rejuvenate

12. Did you know that Boomers &
GenXers alike do not like to travel in
the winter?
The majority of 2015 travel is planned for
Spring, Summer, or Fall.

14. Top
3
Trips
1. MulH-­‐generaHonal
(Spring/Summer)
2. Summer
VacaHon
3. Weekender
(Spring/Fall)
Did you know Newport is a halfway stopping point
for travelers from Boston going to Quebec City?

16. Next Steps
1. Advertise in Pilot Magazine… our
airports are close to skiing, boating,
golfing… and the Canadian border
2. Partner with Vermont Fish & Wildlife
for cross-promotions about fishing &
birding & hunting
3. Refresh promotional images to
include multiple generations of
people in various forms of the family
as well as singles

17. Patricia M Sears | AARP Vermont State President
psears@aarp.org | 802-258-0872