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25Live:
A Tool for an Effective
Communications Strategy
California State University,
Maritime Academy
Located in Vallejo, California, California Maritime Academy (Cal Maritime)
is a unique and specialized campus of the 23-campus California State
University (CSU) system. Serving 1200 students, we are one of only seven
degree-granting maritime academies in the United States — and the only
one on the West Coast.
Trivia Break
• The Cal Maritime mascot is the Keelhauler.
Who can tell us what that is?
Case History
• R25 used on campus for 6 to 8 years for
scheduling needs
– Never fully utilized potential
• Upgraded to 25Live in 2011
– Prompted by new facilities
Taking Ownership
• Several departments involved in 25Live
– No single owner
• The President championed overhaul of 25Live
– System became University Master Calendar
– Housed in a neutral spot on campus
The Right Staff
• Director of University Affairs
– Acts as a Chief of Staff
– New Position at Cal Maritime
– Advocated for effective policy and procedures
• Scheduler and Administration Specialist
– Dedicated specialist for 25Live implementation
– Oversees the University Master Calendar
– Designed University communication model
Finding Best Practices
• Reaching out to sister campuses
– CSU Stanislaus
• Campus visit
• Review of CSU Stanislaus business processes
– CSU San Marcos & Brad Atherton
• Brad Atherton: 25Live Guru and All Around Nice Guy!
• Conference calls and site visit
• Helped developed business processes
• Instructed/Trained on Admin Tool and system features
25Live Hosted Training
• Three goals for our 25Live Trainer
– Finish setting up our business processes
– Develop our pricing model
– Understand Publisher
• Keith Stiles: The Great and
Powerful Oz
– Understood our needs
– Facilitated conversation with
key stakeholders
– Helped us accomplish our
goals
Trivia Break
• Our very own Great and Powerful Oz left
some furry babies back home. What animal
is he looking forward to seeing tomorrow?
Building Business Processes
• Creating an Event Request Form
– What questions need to be answered?
– Who needs to be notified?
• Creating a Business Process from the Event
Request Form
– How would the form look in a flow chart?
– What decisions need to be made?
Event Request Form
• What basic information is
needed?
• What detailed information
is needed?
• Who needs to know?
Business Process
• 25Live in its simplest form
– 3 Event Type Model
• Meeting WITH Services
• Meeting NO Services
• Calendar Announcements
– Notification System
• Location Notification
• Service Provider Notification
Event Types
Meeting NO Services
• Streamlined reservations
• Example:
– Normal University business
Meeting WITH Services
• Complex reservations
– Multiple questions
– Notifications
• Example:
– Commencement
– University conferences
– All third-party clients
Calendar Announcements
• Non-location specific
reservations
• Example:
– Student Registration Due
Date
Meeting NO Services Business Process
Meeting WITH Services Business Process
Notifications
Location
• Space specific levels of
approval
– Ship
– Physical Education and
Aquatics Center
– Compass Room
– Library
– Student Services Center
Service Provider
• Service provider requests
– Catering
– Parking Passes
– Police Services
– Audio Visual
– Information Technology
Notification Questions
Notification: The Dirty Details
• Set as “notification only” on the administration
tool.
• Creates a task for location approvers and service
providers
– Requires “acknowledge” within system
– Allows for accountability in the audit trail
– Business policy: Service Providers are required to
follow up for event details
– Business policy: Event owner is responsible for all
aspects of the event
Trivia Break
• Lays Potato Chips just announced the 4
finalist for the create a flavor contest. Name
one of the four flavors.
Affirmation
Questions
Thank You!
Elizabeth Ayers, MBA Jennifer Hembree, MS
Eayers@csum.edu Jhembree@csum.edu
(707) 654-1413 (707) 654-1780

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2015CN_CalMaritime (2)

  • 1. 25Live: A Tool for an Effective Communications Strategy
  • 2. California State University, Maritime Academy Located in Vallejo, California, California Maritime Academy (Cal Maritime) is a unique and specialized campus of the 23-campus California State University (CSU) system. Serving 1200 students, we are one of only seven degree-granting maritime academies in the United States — and the only one on the West Coast.
  • 3. Trivia Break • The Cal Maritime mascot is the Keelhauler. Who can tell us what that is?
  • 4. Case History • R25 used on campus for 6 to 8 years for scheduling needs – Never fully utilized potential • Upgraded to 25Live in 2011 – Prompted by new facilities
  • 5. Taking Ownership • Several departments involved in 25Live – No single owner • The President championed overhaul of 25Live – System became University Master Calendar – Housed in a neutral spot on campus
  • 6. The Right Staff • Director of University Affairs – Acts as a Chief of Staff – New Position at Cal Maritime – Advocated for effective policy and procedures • Scheduler and Administration Specialist – Dedicated specialist for 25Live implementation – Oversees the University Master Calendar – Designed University communication model
  • 7. Finding Best Practices • Reaching out to sister campuses – CSU Stanislaus • Campus visit • Review of CSU Stanislaus business processes – CSU San Marcos & Brad Atherton • Brad Atherton: 25Live Guru and All Around Nice Guy! • Conference calls and site visit • Helped developed business processes • Instructed/Trained on Admin Tool and system features
  • 8. 25Live Hosted Training • Three goals for our 25Live Trainer – Finish setting up our business processes – Develop our pricing model – Understand Publisher • Keith Stiles: The Great and Powerful Oz – Understood our needs – Facilitated conversation with key stakeholders – Helped us accomplish our goals
  • 9. Trivia Break • Our very own Great and Powerful Oz left some furry babies back home. What animal is he looking forward to seeing tomorrow?
  • 10. Building Business Processes • Creating an Event Request Form – What questions need to be answered? – Who needs to be notified? • Creating a Business Process from the Event Request Form – How would the form look in a flow chart? – What decisions need to be made?
  • 11. Event Request Form • What basic information is needed? • What detailed information is needed? • Who needs to know?
  • 12. Business Process • 25Live in its simplest form – 3 Event Type Model • Meeting WITH Services • Meeting NO Services • Calendar Announcements – Notification System • Location Notification • Service Provider Notification
  • 13. Event Types Meeting NO Services • Streamlined reservations • Example: – Normal University business Meeting WITH Services • Complex reservations – Multiple questions – Notifications • Example: – Commencement – University conferences – All third-party clients Calendar Announcements • Non-location specific reservations • Example: – Student Registration Due Date
  • 14. Meeting NO Services Business Process
  • 15. Meeting WITH Services Business Process
  • 16. Notifications Location • Space specific levels of approval – Ship – Physical Education and Aquatics Center – Compass Room – Library – Student Services Center Service Provider • Service provider requests – Catering – Parking Passes – Police Services – Audio Visual – Information Technology
  • 18. Notification: The Dirty Details • Set as “notification only” on the administration tool. • Creates a task for location approvers and service providers – Requires “acknowledge” within system – Allows for accountability in the audit trail – Business policy: Service Providers are required to follow up for event details – Business policy: Event owner is responsible for all aspects of the event
  • 19. Trivia Break • Lays Potato Chips just announced the 4 finalist for the create a flavor contest. Name one of the four flavors.
  • 22. Thank You! Elizabeth Ayers, MBA Jennifer Hembree, MS Eayers@csum.edu Jhembree@csum.edu (707) 654-1413 (707) 654-1780