The Santa Cruz Warriors basketball operations were successful from 2012-2013 to 2015. They developed players and coaches who were called up to the NBA. Notable achievements included 8 players and 3 coaches/staff called up to the NBA, 7 All-Stars, winning the 2013-14 D-League Development Champion Award and the 2015 D-League championship. Their community programs engaged with nearly 300 events, raised $155,000, and included reading, hunger, and math education initiatives. The Warriors organization was praised as a model D-League franchise for achievements like sales, ratings, and community relations.

2. • Established 2012-13 Season
• Basketball Operations
• Hearts and Minds
• Business Operations

3. - RETROSPECTIVE -
BASKETBALL OPERATIONS
Goal: Player/Coach Development
–Player call ups
–Signed players to NBA teams
–Coach and staff call ups

4. - RETROSPECTIVE -
BASKETBALL OPERATIONS
Results:
– All-Time Call Ups
• 8 Players (19 NBA call up contracts total)
• 3 Coaches/staff (not including 2014-15 season)
– 7 All-Stars
– 13 GSW Assignment Players
– 14 All-Time Post-Season Awards
– 2013-14 Development Champion Award
– 2015 NBA D-League Champions

5. Playoff games were
broadcasted on
ESPNU and ESPNews
Number of U.S.
households
the games reached:
73,594,000
71,989,000

6. Goal: Integrate the Warriors into the
community through non-profit
partnerships and educational
initiatives to win the hearts and minds
of our growing local fanbase

7. Results:
– Participated in nearly 300 community events over 3 seasons
– $155,000 raised
– Santa Cruz Warriors comprehensive community programs:
• Read to Achieve
• Grind Out Hunger
• Math Warriors

11. Goal: To be the model franchise
in the NBA D-League
“They are quality owners and operators. That
makes them quality partners.”
- Malcolm Turner, 2015
when describing how the Santa Cruz Warriors have become “a model franchise”

12. Results:
– Led league in:
• Total ticket sales
• Merchandise sales
• Highest overall national TV ratings (ESPN)
• Community relations events
– Earned 15 sales awards
– 2nd in D-League corporate sponsorships

13. “Weather services issued flash-
flood warnings in the
area minutes before the game,
but even the torrential
downpour couldn’t dampen the
spirits of the 2,505 who waded
into their city’s first
professional game.”
- San Francisco Chronicle,
December 23, 2012
“Santa Cruzans seem to have
formed A bond with a rotating
roster of NBA dreamers and
cast-offs, an affection between
a team and a community that
seems mutual.”
- Santa Cruz Sentinel, April 23,
2014

14. JOIN THE TEAM