2015 Portfolio
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In 2015, Mikel Jorgensen provided various marketing and design services including social media promotion, website design, keynote presentations, user experience studies, brand collateral creation, and LinkedIn profile optimization for over 30 clients. Services resulted in over 42,000 website visits and 109 new leads generated from January to December. Micro-content and blog articles were promoted through social media campaigns.
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Chicago City Treasurer's Online Marketing Contest Educational Event Series - Social Media Marketing Made Simple
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This document is a resume for Tom Bush that outlines his work experience and skills. It shows that he has over 10 years of experience in copywriting, social media management, marketing support, and account assistance. He has worked for companies like Socially Good Business, Roberts Communications, Marcus Thomas LLC, Foerster Instruments Inc., and Daniel Advertising in various roles involving writing, social media, research, and client services. The resume highlights his strong skills in social media, copywriting, graphic design, and other areas.
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The document provides an overview and instructions for using the txGradebook system. It covers how to create a new user account and reset passwords. It also reviews how to set up categories and assignments, enter grades, add IPR comments, view student information, and take attendance. The presentation aims to help teachers navigate the gradebook platform.
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Urbanbaze is a creative agency that helps clients figure out their messaging and deliver it in engaging ways to audiences. They combine experiences with talented collaborators and focus on creativity that increases clients' bottom lines, not awards. Urbanbaze understands people and works as a team of designers, photographers, and thinkers to reimagine clients' work. They have experience working with multinationals and startups to deliver designs and ideas that succeed.
Heritage Lottery Fund and the First World War Centenary (June 2013)
The document outlines various grant programs offered by the Heritage Lottery Fund (HLF) in the UK to preserve historical sites and engage communities. It details several small grants programs focused on World War I heritage projects of up to £10,000, as well as larger grants of up to £100,000 for heritage sites and projects led by youth. The largest Heritage Grants provide over £100,000 for projects of regional or national significance. Contact information is provided for questions about the different HLF grant opportunities.
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This document is a resume for Tom Bush that outlines his work experience and skills. It shows that he has over 10 years of experience in copywriting, social media management, marketing support, and account assistance. He has worked for companies like Socially Good Business, Roberts Communications, Marcus Thomas LLC, Foerster Instruments Inc., and Daniel Advertising in various roles involving writing, social media, research, and client services. The resume highlights his strong skills in social media, copywriting, graphic design, and other areas.
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The document provides an overview and instructions for using the txGradebook system. It covers how to create a new user account and reset passwords. It also reviews how to set up categories and assignments, enter grades, add IPR comments, view student information, and take attendance. The presentation aims to help teachers navigate the gradebook platform.
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Urbanbaze is a creative agency that helps clients figure out their messaging and deliver it in engaging ways to audiences. They combine experiences with talented collaborators and focus on creativity that increases clients' bottom lines, not awards. Urbanbaze understands people and works as a team of designers, photographers, and thinkers to reimagine clients' work. They have experience working with multinationals and startups to deliver designs and ideas that succeed.
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Wightlink provides ferry services between the Isle of Wight and the mainland. The document discusses several key points about Wightlink's operations:
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3) As a private company without subsidies, Wightlink must adapt services when usage is low, but continues to operate loss-making sailings as part of its commitment to island communities.
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Juan Bautista Pascasio Escutia era el mayor de los Niños Héroes mexicanos. Cuando las fuerzas estadounidenses invadieron México en 1847, Escutia se negó a retirarse de la batalla a pesar de las órdenes y prefirió morir peleando por su patria en lugar de vivir sin honor. Escutia y sus compañeros cadetes lucharon hasta la muerte defendiendo la bandera mexicana.
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Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsGrow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastRecently uploaded (20)
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How to Use AI to Write a High-Quality Article that Ranks
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
2015 Portfolio
- 2. MICRO-CONTENT BRASS TACKS USED SOCIAL MEDIA TO PROMOTE ATMOSPHERE
- 3. MICRO-CONTENT POSTS SHARED TO FACEBOOK, TWITTER, GOOGLE PLUS & IG
- 4. WEBSITE DESIGN 42,862 UNIQUE VISITORS FROM JANUARY 1 TO DECEMBER 31
- 5. KEYNOTE PRESENTATION PITCH FOR REPUBLICAN PRESIDENTIAL DEBATE BROADCAST
- 6. KEYNOTE PRESENTATION INVITED TO GUEST SPEAK AT SHARED OFFICE SPACE
- 7. UX STUDY EXTENSIVE RESEARCH PRIOR TO WEBSITE RE-DESIGN
- 8. BRAND COLLATERAL DESIGNED LOGO, BUSINESS CARD, LETTERHEAD & ENVELOPES
- 9. WEBSITE DESIGN “GET A QUOTE” PAGE GENERATED 109+ LEADS FROM 1/1 TO 12/31
- 10. MICRO-CONTENT PROMOTED BLOG ARTICLES THROUGH SOCIAL MEDIA CAMPAIGN
- 11. BRAND COLLATERAL BUSINESS CARD AND PROMOTIONAL FLYER
- 12. LINKEDIN TEAM PHOTOS AND OPTIMIZATION OF INDIVIDUAL PROFILES
- 13. 2011 - PRESENT CLIENT LIST Montverde Academy Brass Tacks Terry Brown Insurance Street Rodding American Style BCN Law Bill Mathias for School Board Jim Miller for School Board Farris Law Firm Taylor-Made Health & Wellness Watson Realty Coldwell Banker Archer Law Starke Lake Studios Arrow Prestige Limo Admirecare Clermont Professional Offices Vic Miller Insurance Flying Scissors Salon & Spa Brooksville Feed Clermont Equestrian SADLES Ranch Clermont Furniture Mizz Realty Matlack Tree Farm DJB Pens AAA American Storage Virginia’s Western Wear Bonjorn Realty BOOM: Chattanooga Gettings Music Academy Global Fireproof Solutions Irish Trails Pet Supply KALOS Services One Yoga & Fitness MTW California Smooth Musical Entertainment Cherished Ceremony Trinity Escape Counseling World Class Taekwondo Calyx King Consulting Avalar Real Estate Victorious Event Production Southeast Fire Solutions South Lake Voice South Lake Chamber of Commerce Pig On The Pond Festival 31 Squares Cypress Cove Marina WTNB Miles Beyond Entertainment Lindsey Runyon Design