2015 Media Kit (FINAL)

Sunday September 20, 2015
2015 Media Kit
British Columbia & Yukon
The
Terry
Fox
Run
For Cancer Research
Provincial Office:
Toll Free:
Telephone:
Fax:
Website:
Provincial Director:
Email:
2669 Shaughnessy Street
Port Coquitlam BC, V3C 3G7
1-888-836-9786
604-464-2666
604-464-2664
www.terryfox.org
Donna White
Donna.White@terryfoxrun.org

2 The Terry Fox Foundation Media Kit 2015 BC/Yukon
Terry Fox was diagnosed with osteogenic sarcoma (bone cancer) in his right leg in 1977 and had his right leg amputat-
ed 15 cm above the knee. While in the hospital, Terry was so overcome by the suffering of other cancer patients that
he decided to run across Canada to raise money for cancer research. He called his journey the Marathon of Hope.
Terry’s Marathon of Hope took place in 1980 with the simple objective of informing Canadians of the importance of
finding a cure for cancer. With fierce determination, he ran an average of 42 kilometers every day for 143 days. Terry
was forced to end his run on September 1, 1980 when the cancer spread to his lungs.
By February 1, 1981, Terry’s dream of raising $1 for every Canadian was realized - the Terry Fox Marathon of Hope
fund totaled $24.17 million. Terry died in June 1981.
On May 26, 1988, The Terry Fox Run became a Trust, independent from the Canadian Cancer Society, and received
tax-exempt charitable registration as a public foundation. It is a grassroots organization that does not allow the Terry
Fox name or likeness to be commercialized or conjoined with other worthy causes.
The Terry Fox Foundation is responsible for supporting close to $20 million in discovery based research each year
in Canada - all monies raised outside Canada must be distributed to an institute approved by the Foundation and its
advisors or remitted to Canada. The Terry Fox Research Institute (TFRI) is a recipient of TFF funding for translational
research. TFRI is an exciting initiative whose goal is to rapidly translate today’s best science into better cancer treat-
ment and diagnosis for all Canadians. The Institute brings scientists and clinicians together across the country into a
functionally integrated, geographically dispersed Institute with nodes in several provinces.
The Foundation recognizes the duality of its mandate. Not only does it raise money for research, but it also continues
to share the story of Terry Fox. The Terry Fox Foundation strives to maintain the heroic effort and integrity that Terry
embodied.
We would be pleased to arrange an interview with any of the following people to compliment your media coverage of
The Terry Fox Foundation. Please call. The Foundation, toll free at 1-888-836-9786 to request an interview.
Donna White
Britt Andersen
Fred Fox
Allison Ince

Bill Vigars
Terry’s Team Members
BC/Yukon Provincial Director and cancer
survivor
Executive Director of The Terry Fox Foundation
Terry’s older brother and Manager of Supporter
Relations
Terry’s Nurse during his treatment at Royal
Columbian Hospital
Terry’s Public Relations Manager during the
Marathon of Hope
Cancer survivors who are involved with The
Foundation
The Terry Fox Foundation
Background
Interview Requests

Media Kit 2015 BC/Yukon The Terry Fox Foundation 3
Schools Community Terry’s CAUSE on
CampusEvery year, close to 1400 schools
across BC and Yukon participate in
their own fundraising initiatives. In
2013, they raised $745,000 in
BC/Yukon alone! For more info on
these initiatives, please contact our
School Coordinator, Kirsten Fox at
Kirsten.Fox@terryfoxrun.org.
112 communities across BC and
Yukon come together through
entirely volunteer-driven events.
These all-inclusive, family oriented
events have held a long-standing
tradition in their communities and
raised $750,000 in BC/Yukon 2013.
Since fall 2012, post-secondary
institutions across Canada have
organized and participated in their
own “College and University Student
Engagement” events. In 2013 BC and
Yukon post-secondary institutions
raised $34,000.
Memoriam and In
Honour
Terry’s Team
Members
Team Up For Terry
There are many ways to donate to
cancer research throughout the year.
Memoriam and In Honor donations
can be made by cheque or credit card.
To make a donation, please contact
our office administrator, Florence
Vandebeek at
Florence.Vandebeek@terryfoxrun.org.
The Terry Fox Foundation honours
cancer survivors who participate
in a Terry Fox event with a compli-
mentary red Terry’s Team Member
tshirt. Terry’s Team Members are a
very special part of The Terry Fox
Foundation, and are living proof that
cancer research saves lives.
Teams made up of family, friends,
and colleagues are encouraged to
participate in the annual Terry Fox
Run. Many groups dedicate their
efforts to someone who has battled
cancer. This serves as both a poi-
gnant reminder of the devastating
effects of this disease, as well as an
urgent call to action. In 2013, Team
Up For Terry raised $78,000.
Little Fox RunSilver Fox Run
Bringing Terry’s legacy to daycares
and preschools introduces Terry Fox
to a new generation by raising aware-
ness, teaching children the value of
giving, and providing a venue for
them to have fun. The Little Fox Run
is a way to promote Terry Fox’s goals
and traits, and have children walk,
run, or ride to beat cancer.
Every September, our mature sup-
porters get out and do their part in
Terry’s name. Retirement homes
and senior residences host their very
own Silver Fox Events at their home.
Past events have taken the form
of pancake breakfasts, bake sales,
walk-a-thons and Terry Fox movie
afternoons.
Initiatives
Great Canadian
Hair ‘Do’
Participants can choose to lose or
dye their locks, beard, or mustache
for pledges. The Terry Fox Founda-
tion supplies pledge sheets, post-
cards, and posters. Last year, this
initiative raised $16,000 in
BC/Yukon.

Single mission: to fund innovative cancer research
Independent - not associated with Canadian Cancer Society or any other cancer
fundraising national organization - only 33 fulltime staff in 10 offices
Over 9,000 Terry Fox Runs each year - all volunteer-led and organized
No Entry Fee, No Minimum Pledge, Non-Competitive
No Sponsorship
84 cents* of every dollar raised goes to cancer research
To date, The Terry Fox Foundation has raised close to $700 million for cancer research worldwide
* based on most recent 3-year average
cancer research investment 2014 by the numbers:
The Terry Fox Foundation is one of the largest non-governmental
funders of cancer research in the country
Funding many different types of cancers; current multi-year studies include lung, ovarian,
colorectal, pancreatic, oral, liver, oncolytic viruses, and many more
1,212 - the number of cancer research projects funded to date by The Foundation
In 2014/15, TFF will invest an estimated $26.6 million in cancer research within three key areas:
Discovery Research - fundamental science, cure-oriented biomedical: $15.2 million
Translational research - moving discoveries from the laboratory in the clinic more quickly to
impact patients; “lab bench to bedside” approach: $10.2 million
The Terry Fox Research Institute (TFRI) functions as the research arm of The Foundation
The TFRI funds cancer research projects across the cancer spectrum based on excellence and impact
Projects must have measurable outcomes, are internally reviewed, and milestone driven
Projects must predict significant impact on cancer health of Canadians
Projects are actively managed, with those deemed unproductive terminated
What Sets Us Apart

Cancer Research: It’s Working
Here are just a few of our 2014 research highlights – all thanks to Foundation-funded
researchers and the wonderful participants and donors who fund their work.
For millions of people worldwide Terry Fox is the face of cancer research. His Marathon of Hope inspired a country and
The Terry Fox Run, now in its fourth decade, continues to motivate people here in Canada and around the world. To
date, close to $700 million has been raised in support of Terry’s cause.
Terry’s vision and courage have helped to change and reshape Canada in many ways. Importantly, it transformed
cancer research here - establishing a new attitude and threshold regarding what kind of investment was necessary to
support cancer research. The Terry Fox Foundation continues to be a leading national investor in cancer research,
directing $26.5 million to its cancer research programs in 2014/15.
GLIOBLASTOMA TEAM PROVIDES NEW HOPE
FOR PATIENTS WITH ADULT BRAIN CANCER
Alberta-based brain cancer researchers are focused on treating
glioblastoma, a deadly form of adult brain cancer with few treatment
options and an average survival rate of 15 months. Recent lab tests
revealed that the drug AZD8055 combined with Temozolomide, a drug
already taken by most glioblastoma patients, extended life by 30 per cent.
The group has other reasons to be optimistic about their work, with nine
compounds in the “pipeline” for investigation as potential new treatments.
The team is using a special collection of brain tumour-initiating cells to test
their cell lines against known and new drugs.
DREAM TEAM TACKLES CANCER WITH INNOVATIVE VACCINES
It takes many partners and research dollars to bring a new therapy, such as
a vaccine, to the clinic. Funding from The Terry Fox Foundation has helped
this world-class research group, based in Ottawa, conduct the pre-clinical
work to move the vaccine forward to a clinical trial in humans. Unlike
chemotherapy, oncolytic viruses have the advantage of destroying
only cancer cells rather than healthy ones, with the goal of enabling a
cancer patient’s immune system to assist in eradicating the killer cells. The
24-month trial is expected to enroll up to 70 people with solid tumours to
further test its safety and effectiveness outside the laboratory.
BETTER TREATMENTS FOR CHILDHOOD BRAIN CANCER
A team of pan-Canadian researchers are collaborating to develop new
treatments for the most common form of pediatric brain cancer. The
team has already successfully classified the disease into four subgroups of
tumors. Having discovered that different types have different outcomes, the
group is now focused on developing treatments and therapies that match
the tumours to provide the best therapy possible, reduce overtreatment
and, in cases where the prognosis is poor, move patients rapidly to an
experimental therapy.
NEW APPROACH TO DETECT AND TREAT LEUKEMIA
The discovery of pre-leukemic cancer-initiating cells by long-time funded
Terry Fox investigator Dr. John Dick has taken research into leukemia to
a new level. The team made a breakthrough discovery in this type of blood
cancer that, in future, may enable early detection of leukemia before it
develops. The team found a mutation in the DNMT3a gene causes pre-
leukemic cancer cells to develop in about 25 per cent of people diagnosed
with Acute Myeloid Leukemia, the most common form of adult leukemia.
The finding opens the door to not only possible screening for those at risk
for the disease but also treatment that may be personalized to target the
mutation and eliminate cancer cells.
Work in Progress
Five-year Relative Survival is
63%, which has improved by
almost eight percentage points
between 1992 to 1994 and
2004 to 2006.
Relative Survival Rates are
highest for thyroid (98%),
prostate (96%), testicular
cancers (95%), melanoma
(90%), breast (88%) and
Hodgkin Lymphoma (85%)
Reference: Canadian Cancer Statistics 2011
Terry Fox supporters know that
when they raise a dollar for cancer
research, the ripple effect of that
contribution can be felt in more
than 75 different research projects
spanning a variety of different
cancer sites, including:
Pan-Canadian Colorectal
Cancer Consortium
High Risk Pediatric Acute
Myeloid Leukemia
Ultrasound and MRI for
Cancer Therapy
Therapeutic Response in
Metastatic Breast Cancer
Exploring non-Hodgkin
Lymphomas
Canadian Prostate Cancer
Biomarker Network
Cancer Research Its Working English.indd 1 6/3/2015 11:58:47 AM
Cancer Research: It’s Working!

Terry Fox Run
For Cancer Research
For Immediate Release:
The Marathon of Hope Celebrates 35 Years of Terry’s Legacy
BRITISH COLUMBIA & YUKON - “I’m not a dreamer, and I’m not saying this will initiate any kind of definitive answer or cure to
cancer, but I believe in miracles. I have to,” the words spoken by a true Canadian hero. Terry Fox had a single dream: a world
without cancer. He sought to reach out to every corner of Canada, and beyond, when he embarked on his Marathon of Hope.
Terry Fox ran the equivalent of a marathon a day for 143 days straight on one leg, to raise awareness for the need for research
funding. When his own cancer spread, he was forced to stop running but his dream to find a cure for cancer lives on.
This year marks the 35th annual Terry Fox Run and more than one hundred communities in British Columbia and the Yukon will
be running to keep the dream of Terry Fox alive. “The Terry Fox Foundation funds research in all kinds of cancer, believing as Terry
did, that we need to conquer this disease once and for all”, says Donna White, Provincial Director for the Terry Fox Foundation
British Columbia and Yukon. Since Terry first dipped his leg in the St. John’s Harbour, close to $700 million has been raised for
cancer research worldwide, in Terry’s name.
Terry’s vision and courage have helped to change and reshape Canada in many ways. Importantly, it transformed cancer re-
search here - establishing a new attitude and threshold regarding what kind of investment was necessary to support cancer re-
search. The Terry Fox Foundation differs from other organizations in that 84 cents of every dollar is donated directly to cancer
research initiatives, making The Foundation an industry leader in national investment and fundraising accountability. To date,
over 1,212 cancer research projects have been funded by The Foundation.
This year’s event takes place on the National Run Day, September 20th 2015. The Runs are a non-competitive, all-inclusive,
family oriented activity where participants can run, walk, blade or bike. Registration is by donation and there is no minimum
pledge amount. Participants have the option to be recognized as a corporate team, individual participants, or even a member
of “Terry’s Team” of cancer survivors. Every participant is a special part of the cause, as living proof that cancer research saves
lives.
“If you’ve given a dollar, you are part of the Marathon of Hope.”
If you would like to donate to the Terry Fox Foundation, please visit http://www.terryfox.org/ or call 1-888-836-9786.
To volunteer or for more information, please contact:
Donna White, Provincial Director
The Terry Fox Foundation, British Columbia and Yukon
1.888.836.9786 or Donna.White@terryfoxrun.org
Charitable Business Number: 10809 9979 RR0001
Community Run Press Release

Terry Fox Run
For Cancer Research
For Immediate Release:
Terry Fox National School Run Day Set For September 30, 2015
BRITISH COLUMBIA & YUKON - Across British Columbia and Yukon, there will be close to 1400 schools taking part in The
Terry Fox National School Run Day on September 30, 2015. It is due to the efforts of our dedicated educators that The National
School Run Day is The Terry Fox Foundation’s largest fundraising event. Students from all over Canada will be taking part in
their school’s Terry Fox events to raise money for cancer research.
There is something particularly special about the motivation and inspiration that comes from sharing Terry’s story with our
next generation. The National School Run Day is an opportunity for schools to join together in a great Canadian tradition, and
introduce their students to the many cancer research initiatives taking place in Canada and beyond. Students are granted the
opportunity to give to a cause where they expect nothing in return, but the knowledge that they have made a difference in the
lives of people affected by cancer.
We welcome support from schools at any time of the year that is convenient for them, with many schools also holding events in
the Spring. We also encourage individual fundraising and invite all students to participate in their local Community Runs on our
National Run Day on September 20, 2015. To find your closest run site, please visit http://www.terryfox.org/Run/
“In ten years, students aren’t going to remember curriculum objectives, they are going to remember experiences” - Serge Meyer,
teacher. We invite you to join us as we continue to raise funds for cancer research and inspire all to follow Terry’s example of
never giving up.
For more information on how to register a school for The Terry Fox National School Run Day, please contact The Terry Fox Pro-
vincial Office at 1-888-836-9786 or visit our website at www.terryfox.org. While most School Runs are for students, staff, and
educators only, anyone can support a school or student in their community by making a donation either in person or online.
For more information, please contact:
Kirsten Fox, School Coordinator
The Terry Fox Foundation, British Columbia and Yukon
1.888.836.9786 or Kirsten.Fox@terryfoxrun.org
Charitable Business Number: 10809 9979 RR0001
School Run Press Release

Terry believed that
“Anything is possible if we try”
On February 1, 1981, Terry’s dream of raising $1 for every
Canadian was achieved when $24.1 million dollars was raised. But
there is still much more that can be achieved if we all try.
35th Anniversary Special Event:
Mayor’s Challenge
YEARS
MILLION RESIDENTS
MILLION DOLLARS
On the 35th anniversary of Terry’s Run, when
Canada’s population is 35 million, I am challenging
each of you to raise $1 for every resident.
“
”
Greg Moore
Mayor of Port Coquitlam
TERRY FOX’S HOMETOWN
MAYORS CHALLENGE YOU...
We officially challenge you and your community
to raise $1 for each resident in the place you call
home.
See you in September!
Richard Stewart (Coquitlam), Mike Clay (Port Moody)
& Greg Moore (Port Coquitlam)
To take the mayors challenge visit
terryfox.org/mayorschallenge or call 1-888-836-9786

In recognition of the 35th Anniversary of Terry Fox’s Marathon of Hope,
Join the FOX family
Terry’s siblings Fred, Darrell and Judith
on a trek up Valemount, BC’s Mount Terry Fox.
Mt. Terry Fox Trek
REACHING NEW HEIGHTS FOR CANCER RESEARCH!
This is a one day hiking adventure that embodies
the indomitable spirit of Terry Fox. Just as Terry
experienced daily in 1980, there is no easy route.
This event has three routes and is for hikers with
experience and a proven fitness level.
Three Route Options
View Point
Recreational hikers
4km one way
4 hour return trip
Repeater Ridge
Intermediate-advanced hikers
7km one way
8 hour return trip
Summit (and Monument)
Experienced hikers ONLY
9km one way
10-12+ hours return trip
(if you go to the Monument)
Sunday, September 6, 2015
Register now at:
terryfox.org/Mt_Terry_Fox_Trek.html
to order your
limited-edition
Mt. Terry Fox
Trek t-shirt.

Every year, the Chilliwack Corn Maze donates all the by-donation entrace fees from one day to a different
charity. This year, The Terry Fox Foundation has been honored to be the selected charity during this
special celebration of our 35th Anniversary! This unique opportunity has been in the works for the past
three years, but thankfully the timing worked out to have this special event line up with a milestone
anniversary year.
Chilliwack Corn Maze
The corn maze trend spread across the country!
Florenceville, New Brunswick Lacombe, Alberta
Don’t forget to
also check out
the other unique
designs!
By donation - all proceeds going to
Chilliwack Corn Maze & Pumpkin Patch
41905 Yale Road, Chilliwack
Saturday September 12, 2015
When:
Price:
Where:

Canadians Talking Terry:
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ATHLETICS
2) Terry’s picture sits in my home, and there isn’t a day goes by that I don’t look at it and think of what this
incredible young man accomplished. He didn’t do any of this for glory, he didn’t do it for money, he did it for
mankind. He is the greatest Canadian that ever lived, and he is my hero.
Darryl Sittler, Toronto Maple Leaf Captain 1975-1982
3) Terry had a mental strength that outshone even his physical strength, which was, in itself, remarkable! Then he
was an athlete in its truest form, and today he is both a legend and a hero.
Hayley Wickenheiser, four-time Women’s Hockey Olympic Gold Medalist
4) The Terry Fox statue at Mile Zero here in Victoria has been an incredible source of inspiration for me. Leading
into all four Olympics I trained down at Beacon Hill Park, once the statue was erected I never, ever, missed the
opportunity to high five Terry on the way past. Thank you for your incredible inspiration.
Simon Whitfield, Gold Medal Triathalon, Sydney Olympics 2000
5) The first thing I see as I walk down my hallway to start my day is a glorious painting of Terry Fox by Charles
Pachter. Since my injury in 1992, I live with a fair amount of pain in my leg, and am sometimes extremely frustrated
by the things I cannot do. Terry gives me a little more perspective to focus on, and celebrate what I can do with this
body and its legacy injury. We relate to Terry because we all have that grit and determination somewhere inside us,
and all of us, every single one of us, can do something significant with our lives.
Silken Laumann, three-time Olympic Medalist, Rowing
6) Terry Fox died before I was born, so his presence in my life is almost mythical. But it doesn’t make his impact
any less. He encapsulates fighting to the end for what he believed in - increasing support and awareness for those
affected by cancer - and ultimately the betterment of Canadian lives and lives around the world.
Christine Nesbitt, Olympic annd World Speed Skating Gold Medalist
7) The name of Terry Fox will forever be associated with one word - COURAGE. In a world lacking in real heroes
Terry’s personal courage made him stand out as someone worthy of such a title. His place as a great Canadian, as a
national hero, is assured. Terry’s legacy will stand as an inspiration for generations to come.
Bobby Orr, Hockey Player, Boston Bruins
8) Terry was my hero as a kid. I asked him so many questions. He gave me so many answers. He inspired me to go
for it. To believe in myself. I’m just one of millions.
Steve Nash, Basketball Player, Director of ESPN’s “Into the Wind” about Terry
9) I was first introduced to Terry Fox through the Runs that we participated in at school. When I learned about his
incredible story, I was amazed by the drive, determination and persistence of this true Canadian hero. His legacy
continues to grow year after year. I am honoured to be associated with an event in his name.
Damian Warner, Decathlete, Pan Am Games Gold Medalist
10) Terry Fox was an outstanding example of Canadian fortitude. He modeled how to live life well in difficult
circumstances. Persevering, never quitting, helping others, finishing well. I pray that I might do the same.
Paul Henderson, Hockey Player, Team Canada 1972
1) “I often think about Terry Fox – what if he hadn’t raised money for cancer research? Would my
treatments have been worse? Would they have even been able to treat my cancer? I am here today
because Terry dedicated his life to helping people like me.”
Kenna Modler, 15 year old brain cancer survivor

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PUBLIC SERVICE
11) I think the greatest measure of success is to have inspired others to make the most of themselves, to push to new limits.
Terry Fox did just that, and his legacy inspires us all.
Chris Hadfield, Commander International Space Station 2013
12) By his disregard for his own pain, and by his devotion to a great cause, Terry Fox embodies the motto of The Order Of
Canada:“They desire a better country.” I’m not a very poetic person, but I call to mind the 2 lines from Edwin Markham’s ‘A
Conscripted Dream’: “Brave soul that took the long and painful road and helped create a dream that could not fail.” That’s you,
Terry. (Sept 1980)
Ed Schreyer, Governor General of Canada, 1979- 1984
13) Terry Fox is a true Canadian hero. In his Marathon of Hope and determination to find a cure for cancer, he embodied values
that Canadians hold dear such as courage, optimism and an unfailing belief that ordinary Canadians can achieve extraordinary
things. (2010)
Steven Harper, Prime Minister of Canada
14) I don’t think anyone could ever have predicted the tremendous impact that Terry Fox would have on Canadian society and
around the world. His courage continues to inspire and I am pleased to honour his amazing legacy.
Thomas Mulcair, Official Opposition Leader
15) For me, Terry Fox was a Canadian hero who inspired a nation with his extraordinary courage. All Canadians can draw
strength from his life story – one of perseverance and determination.
Justin Trudeau, Leader of the Liberal Party of Canada
16) As an inductee into the Terry Fox Hall of Fame, I remain humbled being associated with such a great Canadian. Terry’s
example reminds us that we all can rise above our circumstances and still help others.
David Onley, Lieutenant Governor of Ontario 2007-2014
17) 35 years after Terry’s run, his message is just as relevant: the human spirit is stronger than disease. Terry lives, not only in
the hundreds of millions of dollars raised for research, but in the hope that he gives to patients worldwide.
Elizabeth May, Leader of the green Party of Canada
18) Terry Fox dreamed of a world without cancer, fighting every day to raise awareness. We share Terry Fox’s determination,
ambition, and vision for a cure. Rooted in his example, First Nations continue to strive for cancer prevention and education for
all peoples and communities.
Perry Bellegarde, National Chief, Assembly of First Nations
ARTS
19) Terry brought out the best in us, compassion, togetherness, and generosity. He inspired community, solidarity and strength.
When you need it most, hope can be all that you hold on to. Terry’s Marathon of Hope has been that light in the darkness,
helping millions get through their greatest challenges. Beginning on the east coast of Canada, Terry started his journey running
as one young man. His legacy continues today with millions running across the world.
George Stroumboulopoulos, Host Hockey Night in Canada
20) Terry Fox. Fierce. Magic. Unbreakable. Indelible. Brave. Mighty. Spirit. Heart. Fighter. Pioneer. Soldier. Leader. Runner.
Solitary. Icon. Founder. Inspiration. Motivation. Hope. Hero. Blessed. Gracious. Strong. Fragile. Worthy. Determined. Intrepid.
Tough. Unforgettable. His legacy is timeless.
Jann Arden, Canadian singer and musician
21) Terry represents the best of us as Canadians. My heart swells when I think of that hot summer in 1980 and that young man
running across the country. He did it all for us!
Shawn Ashmore, Actor, portrayed Terry Fox in the 2005 movie Terry
22) Of all the news stories I’ve covered, very few have touched me as deeply as the Terry Fox Marathon of Hope. I still feel
verymuch a part of this annual Canadian institution, and I invite you to be a part of this year’s Run.
Lloyd Robertson, CTVBroadcaster
23) It takes an extraordinary human being to lift the spirit of an entire country. Every step that Terry took, Canada took with
himevery breath he struggled with, Canada breathed for him. He carried the weight of all of us on his back. In a day of inflated

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athlete’s salaries, let’s not forget that Terry Fox was the best of the best athletically and we didn’t pay him – he paid us! His
motives were pure – his mission was clear and his legacy is un-equaled in Canadian history – when anyone young or old hears
those two “Terry Fox” they instantaneously think determination, drive, dedication, unstoppable, athlete, passion, force of good,
100 more adjectives. I want my children’s children to know about Terry and try to be like him. God willing, we should all be lucky
enough to have a little Terry in us – thank you Terry Fox for your endless gift to the world!
David Foster, Record Producer, Songwriter, 16 Grammy Awards
24) Thirty five years ago I watched Terry Fox become an inspiration for millions of Canadians. All these years later the
inspiration continues, now for tens of millions across the country and around the world.
Peter Mansbridge, CBC Broadcaster and Anchor
25) I wore my Terry Fox shirt to an operation in grade 5 so I wouldn’t be afraid. Terry turned misfortune into a journey that
brought a Nation together. He will forever live in our hearts.
Erin Karpluk, actor, “Being Erica” CBC
26) Terry was the greatest Canadian of his generation, and maybe a couple more too. He was so damn tough, yet a little
awkward and shy. I wanted him to live forever.
Christie Blatchford, Journalist, covered the Marathon of Hope
27) I still get emotional when I think about the first time I saw him. I can still hear the sound of his leg echoing as it hit the
ground as the sun rose. My hero.
Gail Harvey, Photojournalist, covered the Marathon of Hope
28) I was electrified by Terry’s run across Canada and the movement he galvanized. He was a genuine hero and role model for
Canadians.
David Suzuki. Scientist, Environmentalist and Broadcaster
PERSONAL
29) It’s Terry’s integrity, his honesty, his dedication to commitment, his selflessness, in being out there everyday running
close to a marathon a day to make a difference in other peoples lives. I think that’s why people continue today, they’re just so
passionate about Terry’s story and wanting to continue what he started.
Fred Fox, Terry’s brother
30) Terry Fox’s incredible courage and determination galvanized a nation and inspired millions around the world to follow his
lead. His fight became our fight; a lasting reminder to never back down in the face of adversity.
Isadore Sharp, Chairman, Four Seasons Hotels and Resorts, Terry Fox Run Founder
31) Terry Fox continues to inspire millions of Canadians to make a difference. When I think of Terry, I think of hope and
determination. He was a dear friend whose incredible spirit guides me to keep reaching for my dreams every day.
Rick Hansen, Friend, Man in Motion Tour 1985
32) When you think of an ultrasound scan you might first think of images taken in pregnancy. Until the 1980s fetal imaging was
the main use of the technology and ultrasound imaging was not widely used in cancer. One of the longest running Terry Fox
research programs “Medical Imaging for Cancer” ran from 1985 to 2010 and transformed many aspects of imaging, including
ultrasound, that influence biomedical researchers and patients today.
Drs Stuart Foster and Peter Burns, Sunnybrook Health Sciences Centre, Toronto
33) A small town kid from a typical Canadian family who inspired a nation by showing us the impossible is possible and that just
one person can make a difference. A little bit of Terry lives in every Canadian.
Bill Vigars, Marathon of Hope Manager, 1980
34) I have lost too many friends and loved ones to cancer and so has every person I know. Terry Fox began his run for every one
of us, he ran for you, and he ran for me. He ran to end the suffering. It’s for this reason I believe I owe a debt to him - a debt that
can only be repaid by volunteering, participating, or donating in order to help keep his dream alive.
Rob O’Dowda, Philanthropist, Terry Fox Run Supporter
35) I was diagnosed in 1991, this is my 24th year of being a cancer survivor! At age 27 I was diagnosed with a rare type of testicular cancer, pre-
embryonic cell carcinoma. The exact name of the tumor was a teratoma, this type of cancer has, hair, teeth, nails and reacts to stimuli, it is commonly
referred to as a ‘monster tumour’ The tumour was in my chest directly under the breastbone. I took extensive chemotherapy (the strongest given
at the time) I lost all my hair and 50 pounds. The tumor had to be removed after the chemotherapy, a very trying time indeed! Today I am a healthy
52 year old and against all odds had a child, my son Evan. He was born 5 years to the day of my surgery, a miracle to say the least according to my
oncologists. I am grateful to all of the people who work so hard to raise money for research, so there can be many more survivors like me.
Philip P. Laforet, Cancer Survivor

I, like many others, was blown away in 1980 to follow the incredible efforts of one, very
determined, young man as he attempted to do the impossible by running a marathon
every day across Canada – on only one good leg! The flood of media reports, honesty of
his speeches, and lasting image of his unusual gait were very moving. I made a personal
commitment to participate in the first Run on September 13th 1981 and in every Run
thereafter until I was physically unable to do so. I was 39 years old in 1981 when I made
that commitment and now I’m 73, feeling very proud to have kept it. I’m even more proud
of the fact that I started “pressuring” a few friendly sponsors to support me for Terry
and the cause at each Annual Run. Over the years our Team Up for Terry efforts have
accumulated a sizable $492,000 together and we are looking forward to exceeding the
$500,000 milestone in the 2015 Run.
Initially, my involvement in the Run was purely for Terry Fox – to try and continue his dream of a cure for the
dreaded cancer disease. Then I got prostate cancer in 2005 and my wife got tongue cancer in 2008 (she never
smoked , drank alcohol or ate spicy foods). I realized that the funds we’d helped raise in Terry’s name were actually
helping save our own lives as cancer research was finally getting the focus it required. It became very clear, on
a personal basis that none of us are immune from the misery of cancer and research is the answer to eventually
finding a cure. I remember hearing in 2005 that my type of prostate cancer had only a 67% survival rate 10 years
earlier – but, thankfully, the survival rate after my operation was up to 97%. Some cancers are still very difficult to
fight, but cancer research and early detection techniques have improved many cancer survival rates considerably.
I strongly feel that my long-standing involvement with the Terry Fox Run and getting to know the Fox family
has had an important influence on my life – and hopefully made me a better person. Terry has shown that one very
stubborn and determined person CAN make a huge positive difference in other people’s lives – and he did it by
example, with no desire for personal financial rewards. How noble and unselfish is that!
On a lighter note, I firmly believe that Terry’s spirit helped me achieve a personal dream of a hole-in –one at golf.
It took until July 23, 2008 (my wife was recovering from tongue cancer) – and I’m sure Terry had sympathy for me
and helped guide my ball into that tiny little hole 164 yards away!
One day we have to hope that the Terry Fox Run will no longer be needed to find a cure and that having cancer
will create no fear – akin to the common cold. But it will be a slow process and we must all play our part to ensure
the bright minds in cancer research have the needed funds to achieve that goal.
Testimonials
Gordon Eaton - 35 Year Terry Fox Run Participant
Carla Carlson - 35 Year Terry Fox Run Organizer
It has been a true honor to be a part of this Foundation and watch the Burns Lake
community’s passion for Terry’s legacy grow with its Run’s success over the past 35 years. It has
been an incredible experience to witness first hand how far the Community Run has come from
its humble beginnings back in 1981. I can still recall the joys from the early years when success
was defined as maybe 50 people coming together to raise one thousand dollars. The Run has
since come a long from then with a change to the venue 20 years ago and a fully developed
Fall Harvest Auction event that has been integrated with Terry Fox Day. Our Run last year just
brought in over 350 participants who raised over $13,500! Our definition of success has certainly
expanded its reach over time.
The issue of cancer has always been dear to my heart as I unfortunately lost both my parents
to cancer. I had always wanted to get involved but was not settled on any particular way until
I had the pleasure of meeting Terry Fox before he started his run. I shared in every Canadian’s
opinion that Terry exemplified the traits that we would all like to be, unselfish to the point of
giving up himself. After having met this incredibly impactful individual, the choice was simple to
take on the Run Organizer role when it presented itself the following year. Terry’s generous spirit
lives on in Burns Lake every year as I watch members of our community pour out donations in
countless forms beyond money to our Fall Harvest Auction. Whether they sell their baked pies
or handmade quilts, our community finds their own unique ways to support Terry’s dream of a
world without cancer.

Testimonials
Terry Fox means so much more to me than just another Canadian hero, he was my
motivation through all the struggles of life after cancer. At age 14, my life took a sudden
turn when I was diagnosed with Osteosarcoma, the exact same cancer that Terry had
as well. After six rounds of chemotherapy before the surgery, an amputation of my
knee, and twelve rounds of chemotherapy after the surgery, my life had to adapt to
the same hardships that Terry experienced, endured, and trained through. During the
chemotherapy treatment, I was sick in bed thinking this was the worst part and that it
would all be over after the surgery, I would simply be able to put on the prosthetic and
continue my life as it was. How hard could walking with a prosthetic be, considering I
have been walking for the past 13 years of my life? Little did I know the toughest part
would be getting back on my feet. The frustrations of the recovery drove me to throw my
prosthetic across the room on multiple occasions. It was at those times that the memory
of Terry Fox and his determination encouraged me to keep going.
The Terry Fox Foundation has been a great network of support by connecting me with other amazing survivors and
their unique stories. The candid honesty of this one young cancer survivor from a school I spoke at has always stuck
with me. During the question period, one of the students said “I wish cancer was an owie that you could cover up with
a band aid and just go away.” Hearing the sheer truth and pure desire made me tear up in front of all the students.
Getting to hear other people’s stories have been a real blessing as each survivor’s story is different and I grow as a
person when I hear each and every one of them.
I also continue to count my blessings as I realize the advancements that cancer research has made since Terry’s time.
Years later I even had surgery to remove the same cancer in my lungs that took Terry. But hope can be seen in the fact
that research now focuses on how to enjoy better lives after cancer as opposed to finding ways to survive. Cancer is no
longer the death sentence it once was, thanks to cancer research and it’s growing importance and impact. However,
there is still a long way to go for cancer research despite how far it’s come. As we continue through this unprecedented
age of cancer survivors, it has been both interesting and exciting to watch the focus shift onto the long term effects of
current treatments and improving the quality of life for the growing number of cancer survivors.
Analyn Purcell - Terry’s Team Member
Bill Vigars - Terry’s PR Manager During Marathon of Hope
When I first met Terry, I had nothing to say but “wow.” Even 35 years later, my
awe and amazement with Terry’s accomplishments and legacy are still ever present. I
remember worrying in the early years of the Terry Fox Run that it would fade off into
the sunset, that Terry’s quest would fade with time. But as I observed the tradition grow
year by year in the early 80s, I noticed children as young as preschoolers, who were
enthusiastically carrying the signs that said “I’m running for Terry.” It then became clear
just how influential Terry had become, beyond the dictionary definition of a national
hero. Terry’s image and legacy evolved to become a part of the very fabric of Canada.
Terry was not superman, he wasn’t different from you or me. But he didn’t stop, he
didn’t quit, and the power of one person moved a country and inspired it to do the
same.
The Marathon of Hope is no longer only about finding a cure, but equally about
providing inspiration and a role model figure, especially for young people. With the help
of the education system that included Terry’s legacy, children have grown up learning
about Terry’s story at school. He was heralded as a Canadian hero but he has also
become an inspiration to all the youth of this country. To me, I find this to be his greatest legacy.
Terry earned respect from countless people and was able to teach the lesson that the impossible was possible
because of the incredible athletic feat he was committed to. His selflessness and unwavering sense of hope earned
him a place in every Canadian’s heart and his athleticism despite physical hardships gained him respect from every
athlete he met. Terry was praised by professional athletes saying “we as athletes don’t know how you’re doing what
you’re doing.” Being recognized for what he could do as an athlete meant the world to Terry and now the world
recognizes Terry every year as we honor his legacy and continue his marathon.

Media Resources
All of our resources are available for download on our website at terryfox.org/Media_Centre.html
Public Service
Annoucement
“Run” promotes the Terry
Fox Run in 800 communities
across Canada.
“I Am Terry Fox” promotes
the National School Run Day
event hosted at 8,500 schools.
Our 2015 PSA’s are available for
all local stations to download
from our website.
There is a Quicktime (mov)
broadcast format of the PSA
available for download in both
HD and SD formats.
If you have any problems with
PSA formatting, please email
your specifications to
pmateer@terryfoxrun.org.
Newspaper and Magazine Ads
There are numerous print and online ads in various sizes (PDF format) that
publications can download for use at their discretion. You are free to re-size as
required. For specific dimensions of print ads, please email
bcmedia@terryfoxrun.org.
The 35th
Annual
TERRY FOX RUN
for Cancer Research
SUNDAYSeptember 20, 2015
1 888 836-9786
terryfox.org
Grounded In Tradition
Volunteer-Driven
NO ENTRY FEE
NO MINIMUM PLEDGE
NO MINIMUM DONATION
SUNDAYSeptember 20, 2015
The 35th
Annual
TERRY FOX RUN
for Cancer Research
Grounded In Tradition
Volunteer-Driven
NO ENTRY FEE
NO MINIMUM PLEDGE
NO MINIMUM DONATION
1 888 836-9786
terryfox.org
Social Media
There is a wealth of content available on our social media accounts and we
appreciate any inclusion or support - even a simple social media blast. We are
seeking as much exposure as possible and are always open to new sugestions.
https://www.facebook.com/TheTerryFoxFoundation
https://www.youtube.com/user/terryfoxcanada
https://www.twitter.com/TerryFoxCanada
2015 T-Shirt Design
There is no question that Terry is a citizen of the world, but
first and foremost a Canadian. The outline of Canada offers
a unique opportunity to marvel at the enormity of Terry’s
physical challenge; the simple yet emotional text, written
by journalist Christie Blatchford, speaks to the dream that
lives on in all of us today:
A Dream As Big As Our Country. His dream, our dream...
An end to cancer.

2015 Media Kit (FINAL)

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